How CPG Brands can Grow & Find Investors Now- Jeff Grogg- Ep 55

How to Strategically Plan for The Rest Of 2020 in Every Aspect With COVID-19 In Mind.

Hiring is sometimes where many leaders fail when they choose to delegate that process to recruiters when they should do it themselves. Leaders should also focus on the core and the people as a strategy to continue growing the business.

Jeff Grogg is the founder and managing director of JPG Resources and has founded businesses in spaces ranging from athletic training to alcoholic beverages, in contract food manufacturing, to a new food venture fund. He has 25 years of experience as a leader in the natural food and beverage space.

He shares his background and experience in the food industry and his strategy in acquiring and investing in small businesses. Listen in to hear advice on what to focus on for struggling small businesses during the Coronavirus pandemic.

Key Takeaways:

• The power of a great team and input for business growth and leadership efficiency.
• The importance of hiring better people than you as a leader.
• How to make hard choices as a struggling business and focus on cash management and profitability.
• The science of abnormal supply chain explained.
• How to find high-quality deals in the right places for companies looking to acquire.
• Learning to simplify, focus on the goal, and focus on the people during hard times.
• A badly managed business vs a strategically managed business.

Episode Timeline:

• [0:29] Intro
• [1:57] He has a background in food science and has found himself in both food and business management.
• [2:44] He credits teamwork and great input for his efficiency.
• [3:37] How he has scaled to afford people who are better than he is so he could move on to where he can add more value.
• [4:50] He describes different performance for different companies that he helps during the Coronavirus.
• [6:21] How to find actionable and aggressive ways to save struggling businesses.
• [7:38] He explains what JPG does in the food industry and helping other companies.
• [9:20] How he grew JPG through referrals and marketing even before he started.
• [10:37] He talks about the recent exciting project he’s worked on growing a small business to greater heights.
• [12:25] Why the supply is functioning differently because they’re built for a different market place than what is existing right now.
• [15:43] He describes qualities of the companies that they’re looking to fund and the deals they’re looking to acquire.
• [17:42] How they leverage networks that help them acquire higher-quality deals.
• [20:05] How he has learned to focus on the core goals and the wellbeing of the team during the COVID-19 pandemic.
• [21:00] He explains how he lost a plant after failing to manage it in the right way.
• [23:27] The process of hiring the right person for overall business success.
• [25:16] How to focus on discipline and simplicity when striving for business growth.

“Do what you do best, do it really well, do it profitably.” -Jeff Grogg [25:30]