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137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix

B2B Marketing and More With Pam Didner

Release Date: 09/15/2020

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I interviewed Neal Schaffer, who is a social media and influencer marketing expert. Neal teaches digital media to executives at Rutgers Business School, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is fluent in Japanese and Mandarin Chinese, and he is also the author of 3 books on social media. Neal recently published his fourth book, The Age of Influence, and is already thinking about his fifth book! #Amazing

In this episode:

  • Definition of influencer marketing
  • Differences between employee advocacy and influencer marketing.
  • How is influencer marketing different from usual social media and social selling
  • How to encourage the employees to be the brand ambassador, and also being the influencer of their own.
  • Learn more about different levels and spheres of influences
  • What are some specific criteria that can help companies source influencers
  • What should companies do to leverage influencer marketing?

Listen to the podcast, get some fresh influencer marketing tips, check out Neal’s new book and find out about the habit that he picked up that he would have never expected due to COVID 19!

Quotes from the episode:

“The problem that brands fall into is when they reach out to very influential people, but maybe they’ve never heard of that company, it ends up being transactional, and it ends up being onetime.”

“I think there are a few different pitfalls that companies need to avoid. The first one is a lot of companies simply work with the wrong people.”

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