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137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix

B2B Marketing and More With Pam Didner

Release Date: 09/15/2020

146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints show art 146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today, Catalina de León, a Product Designer at Feedly, Design Sprint Facilitator, and founder of Purple Bunny.  Catalina will be talking to us about Design Sprint. Yes! Something completely different than any other marketing topics I have shared in my podcast. Let’s get started. So welcome to the show, Catalina!   Catalina De Leon: Thank you, Pam. Thank you so much for having me.   Pam Didner: So before we talk about what design sprint is, is a possible you can share with the...

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145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II show art 145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I'm doing a sequel. Yes, sequel of , which I’ve never done before: The Business Benefit of Taking a Break. So I did that podcast and someone comment on it on LinkedIn. And I want you guys to hear what she has to say. Jen welcome to the show. So happy to have you.   Jen Carroll: Hi Pam!   Pam Didner: I published and obviously I took an intended break during COVID and I allow myself to kind of like simmer and the reflect and I talk about it in terms of that whole journey and how I use that time to kind of do a little...

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144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust  show art 144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I have a very special guest today. Joining us to talk about rebuilding customer loyalty is Jay Baer. He is founder of Convince & Convert and an author and a speaker. In fact, a great, great speaker that was inducted to the Speaker Hall of Fame by National Speakers Association and has published four books. I think. I lost count. And the last one was Talk Triggers. So welcome, Jay!   Jay Baer: Pam, fantastic to see you and talk to you. Thank you very much. Uh, I've been busy. You've been busy, you know, a pandemic got in the way,...

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143 - ft. Darrell Alfonso: Marketing Automation, a Modern Marketer's Must-Have show art 143 - ft. Darrell Alfonso: Marketing Automation, a Modern Marketer's Must-Have

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More. I am interviewing a special guest from Amazon: Darrell Alfonso. Let’s get started! So Darrell, welcome. So happy to actually have you on the show. And I know that you actually have a very, very strong, marketing technology background. Sounds like are certified for Salesforce. And you know multiple different--Marketo, like for example--marketing automation tool, very well. And you are Marketo champions, and you advise multiple different Fortune 500 companies. That's a very impressive. Many marketers are not necessarily having that...

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142 - ft. Michael Brenner: Marketers Can Take a Lead in Disruptive Times show art 142 - ft. Michael Brenner: Marketers Can Take a Lead in Disruptive Times

B2B Marketing and More With Pam Didner

Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out!  Also, he owns the Marketing Insider Group.  And I use that website quite a bit, actually. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. So welcome Michael.   Michael Brenner: Yeah, Pam. It's great to be here. Thanks for having me. Pam Didner: Am I loud enough? Michael Brenner: No, you're perfect. You're perfect.   Pam Didner: So, 2020...

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141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse show art 141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse

B2B Marketing and More With Pam Didner

Today I have a very special guest: Jeff Coyle. I'm not going to tell you what he does. I'm going to have him tell his story and we will be talking about AI-based content management tool and let's get started.   So welcome, Jeff! So happy to have you on my show. Why don't you tell everybody, who you are and what you do? I know you have awesome, awesome product. And I have seen the demo in the past and I loved it. I can't afford it, but I love it.   Jeff Coyle: Well maybe we'll talk about that today, too. I'm Jeff Coyle. I'm the co founder and Chief Product Officer for Market Muse and...

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140 - SOLO: Does My B2B Company Need a Sales Enablement Team? show art 140 - SOLO: Does My B2B Company Need a Sales Enablement Team?

B2B Marketing and More With Pam Didner

Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question. The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part of marketing or it's part of the product marketing team. They are jobs being done, but it's just not...

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139 - ft. Priscilla McKinney: Social Selling show art 139 - ft. Priscilla McKinney: Social Selling

B2B Marketing and More With Pam Didner

I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing and joining us from Galena, Kansas.    Pam: So there's one thing before we get started, I want to have a chat with you about. I love your LinkedIn title. It says Annoying Truth Teller Powered by My Husband's Homemade Bread. So, you know, I don't really care about the truth teller part (laughs). You know, I really care about the homemade bread! So talk to us a little bit about your, I don't know, your husband's baking...

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138 - SOLO: Strong Digital Marketing is About Processes and Automation show art 138 - SOLO: Strong Digital Marketing is About Processes and Automation

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? Like I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new.   If there are guests that you want to hear from, please send me a quick email at and add the questions you want to ask them. This way, I get a chance to meet new people and you get your questions answered. #winwin I am more than happy to do all the logistics to reach out.   For today, I want to talk about a topic that is not...

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137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix show art 137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix

B2B Marketing and More With Pam Didner

I interviewed Neal Schaffer who is a social media and influencer marketing expert.  Neal recently published his fourth book, The Age of Influence. He is already thinking about his fifth book! #Amazing Here is the quick summary of the podcast: Neal shared the definition of influencer marketing. It's about social media users who have built a community around publishing content frequently about a specific topic. Over time, these users build a certain level of following. With many people having much to say, it also creates a democratization of information in recent years. He also touches on...

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I interviewed Neal Schaffer who is a social media and influencer marketing expert.  Neal recently published his fourth book, The Age of Influence. He is already thinking about his fifth book! #Amazing

Here is the quick summary of the podcast:

  1. Neal shared the definition of influencer marketing. It's about social media users who have built a community around publishing content frequently about a specific topic.
  2. Over time, these users build a certain level of following. With many people having much to say, it also creates a democratization of information in recent years.
  3. He also touches on the differences between employee advocacy and influencer marketing. You can be an advocate of your company and an influencer at the same time. Starting at the CEO level down to employees, you can not only be your brand's advocate, but also have different levels of influences depending on your social media following. There are different spheres of influence.
  4. Neal also pointed out that influencer marketing is a long-term play. It's about building relationships. Many brands invite influencers to their customer events and provide sneak-peek of product reviews. Help influencers understand the company, the product, and the culture better.
  5. Sourcing the right mix of influences is also critical. Work with the team on the selection criteria. Understand your objective and KPIs. Make sure that there is a natural alignment between influencers' expertise and your products and services. Also, broaden your definition of influencers to customers, partners, and followers as well.

 

Listen to the podcast and check out Neal's book, The Age of Influence. Find out the habit that he picked up that he would have never expected due to COVID 19!