156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast
B2B Marketing and More With Pam Didner
Release Date: 02/09/2021
165 - ft. John Nee: Align Sales and Marketing For B2B Success
B2B Marketing and More With Pam Didner
A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. I have an awesome, awesome guest today, John Nee, the President and the Principal of Act 1 Partners, and we will be talking about my favorite topic, my favorite topic, sales enablement, and the marketing and sales alignment.
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164 - ft. Kerry O'Shea Gorgone: What You Need to Know About Legal Aspect of Marketing
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have a very special guest, Kerry O’Shea Gorgone who will talk about legal, and legal’s impact on marketing.
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163 - Rethinking Newsletters with Ann Handley
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More! I have a fantastic and awesome guest today. Ann Handley, Chief Content Officer of Marketing Profs. Author, speaker, and the most important title--my favorite title--writer.
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162 - ft. Greg Matranga: How to Rebuild a Marketing Organization
B2B Marketing and More With Pam Didner
A big hello from Portland, Oregon. Welcome to another episode, B2B Marketing & More. I have a wonderful, wonderful and kick ass guest, Greg Matranga from Infinity QS, who will be talking about how to rebuild a marketing team in a legacy company. Seriously rebuilding the whole team!
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161 - ft. David Meerman Scott: How to Create a Standout Virtual Event
B2B Marketing and More With Pam Didner
A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More! I'm telling you everybody, I have a fantastic guest: David Meerman Scott. Although he can touch on a variety of topics for today we are going to talk about how to create a standout virtual event.
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160 - ft. Emily Bendorf: Southwest Airlines Secret to Strong Sales Enablement Group
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have a fantastic, I mean, fantastic guest for this episode, Emily Bendorf, she's a Senior Sales Enablement Manager for Southwest Airlines.
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159 - ft. Moni Oloyede: What You Need to Build ABM MarTech Stack
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have a special guest today: Moni Oloyede. She’s Operations Manager for Fidelis Security.
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158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have a very unique guest today: Lindsay Baggett. She's a senior Field Marketing Manager from Couchbase. Lindsay will share more about what field marketing is and tips for creating a good field marketing plan.
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157 - ft. Joe Pulizzi: Content Marketing Strategy for Startups
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More. I have very special guest today. Very special! Joe Pulizzi, the godfather of Content Marketing. Seriously! When I got into content marketing, he was the first person I met. So we will talk about content marketing for startups.
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156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast
B2B Marketing and More With Pam Didner
Welcome to another episode of B2B Marketing & More with Pam! I have a very, very, very special guest today. Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will be talking to me and you about a do's and don'ts of a successful podcast.
info_outlineA big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about a do’s and don’ts of a successful podcast.
Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don’t want to be sold or marketed to.
In this episode:
- How to start the process of podcasting journey and how to generate ideas?
- What role does a podcast play in business development?
- Who should do a podcast, and what should be accomplished?
- How to measure a podcast’s success and how to determine if you want to measure it or not?
- What are the top three things that one must do when launching a podcast?
- What people have to do keep the focus on the podcast topic, and why is that important?
- How to promote a podcast, and how to get more listeners?
- What elements should people look for ahead of the time to refine and change the podcast?
Quotes from the episode:
“Podcasts are a great awareness building medium, but they are being misused a lot like a direct response. Don’t worry about your audience size. You don’t need everybody. You need the right audience.”
“Once you’ve published an interview much like publishing a blog post, that is not the finish line. That is the starting gun.”
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