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156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast

B2B Marketing and More With Pam Didner

Release Date: 02/09/2021

165 - ft. John Nee: Align Sales and Marketing For B2B Success show art 165 - ft. John Nee: Align Sales and Marketing For B2B Success

B2B Marketing and More With Pam Didner

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160 - ft. Emily Bendorf: Southwest Airlines Secret to Strong Sales Enablement Group show art 160 - ft. Emily Bendorf: Southwest Airlines Secret to Strong Sales Enablement Group

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158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained show art 158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained

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157 - ft. Joe Pulizzi: Content Marketing Strategy for Startups show art 157 - ft. Joe Pulizzi: Content Marketing Strategy for Startups

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156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast show art 156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast

B2B Marketing and More With Pam Didner

Welcome to another episode of B2B Marketing & More with Pam! I have a very, very, very special guest today. Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will be talking to me and you about a do's and don'ts of a successful podcast.

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More Episodes

A big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about a do’s and don’ts of a successful podcast.

Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an era when their customers don’t want to be sold or marketed to.

In this episode:

  • How to start the process of podcasting journey and how to generate ideas?
  • What role does a podcast play in business development?
  • Who should do a podcast, and what should be accomplished?
  • How to measure a podcast’s success and how to determine if you want to measure it or not?
  • What are the top three things that one must do when launching a podcast?
  • What people have to do keep the focus on the podcast topic, and why is that important?
  • How to promote a podcast, and how to get more listeners?
  • What elements should people look for ahead of the time to refine and change the podcast?

Quotes from the episode:

“Podcasts are a great awareness building medium, but they are being misused a lot like a direct response. Don’t worry about your audience size. You don’t need everybody. You need the right audience.”

“Once you’ve published an interview much like publishing a blog post, that is not the finish line. That is the starting gun.”

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If you want to chat, reach out to any social media channels or email me [email protected] You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.