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Agency and brand building with Dominique Laverdure, General Director @ Rouge Marketing

Point of No Return podcast

Release Date: 02/07/2019

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On this week’s show, we spoke with Dominique Laverdure, General Director @ Rouge Marketing.

Dominique Laverdure is Chief Executive Officer and Partner at Rouge Marketing and Communications Inc., an integrated marketing and communications agency that she co-founded in 2004.

She was president of the Grand Mont-Tremblant Chamber of Commerce for three years and a member of the board of directors for six years. In addition to this role, she is also a Director of the Laurentian Local Development Center (CLD), President of the Cabinet Centraide Hautes-Laurentides and Director of the Mont-Tremblant Strategic Action Committee. Formerly director of chamber of commerce in western Quebec, she also acted as board director of the Quebec Federation of Chambers of Commerce.

Ms. Laverdure holds a Bachelor of Commerce degree from McGill University as well as a major in Entrepreneurship and a minor in Human Resources from McGill University.

 

On the show, we spoke about:

  • How she started her career in marketing at L’Oréal
  • Launching her own agency and positioning in a crowded market
  • Her philosophy on remote working and the business benefit
  • Going back to basics with marketing
  • The future of brands

 

Dominique has a unique view of the marketing space and a very interesting point of view. Her depth of experience is incredible. I hope that you enjoy the conversation!

 

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com

 

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