loader from loading.io

56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)

Podcast Coaching with Christine

Release Date: 08/23/2021

63. 7 Top Podcast Discovery Tools of 2021 | Part 1  show art 63. 7 Top Podcast Discovery Tools of 2021 | Part 1

Podcast Coaching with Christine

7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows.  These Apps are all working in some way to solve that problem. Podchaser Chartable  Listen Notes  Podz Moonbeam  Clubhouse  Fireside

info_outline
62. Moonbeam CEO to Podcasters: “we’ve leveled the playing field” of Discovery show art 62. Moonbeam CEO to Podcasters: “we’ve leveled the playing field” of Discovery

Podcast Coaching with Christine

CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. Many creators who aren’t backed by big production companies struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”

info_outline
61. Get Published in Huff Post, E! & KTLA (REPLAY)  show art 61. Get Published in Huff Post, E! & KTLA (REPLAY)

Podcast Coaching with Christine

Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig.  Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.

info_outline
60. How to get 2 PAID ads in every podcast episode (REPLAY) show art 60. How to get 2 PAID ads in every podcast episode (REPLAY)

Podcast Coaching with Christine

Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.

info_outline
59. Mistakes that podcasters make with SEO (REPLAY)  show art 59. Mistakes that podcasters make with SEO (REPLAY)

Podcast Coaching with Christine

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.  What we learn: 5:12 What is SEO and what does that mean for podcasters? 13:40: Transcribing podcasts for each episode 14:47 Untapped opportunity digging into your analytics  26:18 Relatable and attainable testimonials  29:12 How Spencer...

info_outline
58. Get Featured n APPLE Podcast with Arielle Nissenblatt  (REPLAY)  show art 58. Get Featured n APPLE Podcast with Arielle Nissenblatt (REPLAY)

Podcast Coaching with Christine

Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life. 

info_outline
57. TEDWomen Curator: 57. TEDWomen Curator: "How to tell your story" (REPLAY)

Podcast Coaching with Christine

Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential. 

info_outline
56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)  show art 56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)

Podcast Coaching with Christine

LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

info_outline
56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY) show art 56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)

Podcast Coaching with Christine

LaunchPod Media co-founders John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

info_outline
55. PR Strategies to Get your Podcast on the News (REPLAY)  show art 55. PR Strategies to Get your Podcast on the News (REPLAY)

Podcast Coaching with Christine

Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.

info_outline
 
More Episodes

LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

Places Podcasters Should Engage With Their Audience Online: 

  1. Facebook
    1. Groups
    2. Live Streams
    3. Live Stream (stories) 
  2. Instagram
  3. Reddit
  4. Discord
  5. Quora 
  6. Twitch Live Streams

Time Codes Worth Mentioning:

00:00:02:22  - How these cofounders met. 

00:00:02:40 -  “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle

00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]

00:00:06:10 - The 2 big misconceptions in podcasting. 

00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell

00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.

00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell

00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process. 

00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time." 

"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."

"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message." 

- Christine O’Donnell 

00:00:14:48  - "What if Instagram is not working, where else do I go to promote my podcast? 

00:00:22:10 -  Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast

00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast! 

00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate. 

00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com

Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google. 

Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click. 

00:00:23:37 - Track Your Podcast: ChartablePodtrac

Connect with Launch Pod Media's John Dinkle and DeeKei Waddell