Episode 467: Next Level Dog Daycare: The Secret to Making Big Leaps Forward in Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Release Date: 08/28/2026
The Poodle to Pitbull Pet Business Podcast
Are you adding enrichment activities to your services… or actually building a business where your whole team understands enrichment? Could there be dozens of opportunities inside your facility to create calmer, happier and more stimulating experiences for the dogs in your care? And what happens when your staff finally understand the why behind enrichment, rather than simply being told what activities to do? In this episode, we’re just THREE DAYS away from the 2026 Pet Care Enrichment Summit, so I’m giving you another sneak peek at some of the incredible training we’ve got coming your...
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Remember those goals you set at the start of the year? Are you on track to hit them… or did they quietly disappear somewhere around March? And with just 90 days of the year remaining, what could you still change if you got some proper momentum behind you? In this episode, I’m talking about one of the most valuable — and underrated — forces in business: momentum. I’ve just returned from another coaching event in London with a notebook full of ideas, reminders and things I want to implement in my own business over the next 90 days. And yes, despite having been in business for years,...
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What can a dog daycare owner learn from someone enriching a polar bear, giraffe or chimpanzee? Are your enrichment activities actually designed to encourage natural behaviours… or are you just giving dogs something different to do? And could looking outside the pet care industry completely change the way you think about enrichment? In this episode, I’m giving you a sneak peek inside the upcoming Pet Care Enrichment Summit, including highlights from one of my favourite sessions from last year’s event: our Zookeepers Roundtable. One of the things we’ve always done differently with the...
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Is your dog daycare still relying on all-day group play as the main reason clients bring their dogs to you? Are you giving enrichment away for free because you don’t know how to package, position or sell it? And as costs continue to rise, could enrichment be one of the keys to building a better experience for the dogs AND a more profitable business? In this episode, I’m joined by Enrich U Dean Tim Jackson for a special preview of the 2026 Pet Care Enrichment Summit, which takes place from October 12th–16th. This is the third year we’ve run the summit, and we’ve assembled our biggest...
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Is your dog daycare still running on a business model that worked five or ten years ago? Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter? And what happens if the pet industry changes faster than your business does? In this episode, I’m officially announcing IMPACT 2027 and laying out the big idea behind this year’s event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event. For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a...
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Do you know your pet business could be better… but you keep putting off the uncomfortable decisions? What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing? And how much could change in just 90 days if somebody actually held you accountable? In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action. You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first...
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Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest... Who can you talk to who understands the business critical challenges you face each week... And how much faster can you move when you’re surrounded by people who are willing to share what’s working? And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make? Well, in this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme...
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Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I’m talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and...
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Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
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Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
info_outlineDo you know your pet business could be better… but you keep putting off the uncomfortable decisions?
What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing?
And how much could change in just 90 days if somebody actually held you accountable?
In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action.
You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first immersion event and then went home and immediately got to work. Within a week she had increased prices, improved staff wages, introduced new benefits, made team changes, created new customer service systems, and started planning the next phase of expansion.
I also share a conversation with Allison Jacobs and Kristen Perrus from Scouts Honour, who explain how their business has changed since working with me — including a 40% price increase in one year with almost no pushback, rapid growth across training and grooming, and a complete shift in how they think about pricing, positioning, and what’s possible.
This episode is really about one thing: there is always another level to unlock, but getting there requires action, uncomfortable decisions, accountability, and the willingness to keep asking, “What’s next?”
In this episode, you’ll discover:
- What Happens When You Act Fast – How one immersion event led to immediate pricing, staffing, leadership, and expansion decisions
- Why Accountability Changes Everything – How deadlines, coaching, and 90-day goals turn good intentions into actual progress.
- The Pricing Confidence Shift – How business owners go from being terrified of increases to confidently charging 40% more.
- Why Your Biggest Roadblock Might Be You – How hesitation and second-guessing quietly slow growth more than almost anything else.
- The “What’s Next?” Mentality – Why successful owners never stop improving, even when things are already going well.
The Dog Daycare Success Academy is open now, but the doors close on September 30th, and this is the final enrollment window of the year.
If you want to find out more and join, head to:
petbusinessmarketing.com/successacademy
A huge thank you to this week’s podcast sponsor, TailPro, the all-in-one management platform helping pet businesses save time, streamline operations, and deliver a better customer experience.
Find out more at tailpro.uk.