loader from loading.io

Episode 155: How the Manufacturer’s Role Should go Beyond Just Supplying Product with Brad Parker and Donny Cislo of Fluidra

Pool Chasers Podcast

Release Date: 06/21/2021

Episode 179: Journey from Pool Tech to Expert on Heaters and Automation with Pat Burke of @poolin_aroundaz  show art Episode 179: Journey from Pool Tech to Expert on Heaters and Automation with Pat Burke of @poolin_aroundaz

Pool Chasers Podcast

Today, we speak with electrical automation and programming specialist Pat Burke. He is the owner of Poolin’ Around, LLC. Our conversation centers around Pat’s expertise in electrical automation and programming, particularly when it comes to heaters. He goes into common heater-related issues and what he looks for in and around the pool. Finally, Pat talks about best practices when pricing your services, his go-to resources for pool education, and his tips for organizing your tools.

info_outline
Episode 178: New Product Showcase with Megan Kendrick of Pool Pro Magazine show art Episode 178: New Product Showcase with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

Today, we sit down with Megan Kendrick of Pool Pro Magazine. We kick things off by sharing our experience of finally seeing each other in person a few days back at the expo. We follow that up by running through the most recent acquisitions in the pool industry before jumping into our main topic in which we give our thoughts on the 2020-2021 new products. Finally, Megan updates us on upcoming events in January 2022 and Pool Pro’s newest article, “Pump Up the Perks”.

info_outline
Episode 177: Overcoming Trauma and Transforming Life’s Experiences into a Superpower with Walt McKinley show art Episode 177: Overcoming Trauma and Transforming Life’s Experiences into a Superpower with Walt McKinley

Pool Chasers Podcast

Today, we speak with Walt McKinley, a generational trauma coach, motivational speaker, and author. He is a retired Naval Intelligence Officer and former Fortune 500 Corporate Executive who made the pivot to become “a generational trauma coach focusing primarily on helping men learn how to break the generational cycle of abuse and fight to be the heroes of their own family. Greg and Tyler also dive deep into their own challenges growing up as well as the ones they continually strive to overcome as grown

info_outline
Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners  show art Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners

Pool Chasers Podcast

In today’s edition of Business Tip of the Month, we’re joined by Hal Denbar, President of Texas at National Pool Partners. When is it time to fire a customer? Hal says that there are a number of reasons, the top three being issues related to payment, misaligned expectations, or the abusive treatment of his team members. Ultimately, you have to be quick to fire bad customers for the sake of employee morale.

info_outline
Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings   show art Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings

Pool Chasers Podcast

Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.

info_outline
Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

Today’s special episode is the November edition of our “News & Notes” series, in partnership with Pool Pro Magazine. We hop into pool-related news stories from around the world. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers. She also speaks on the 2021 International Awards of Excellence which has just announced its winners (link to the article below), as well as updates from Pool Pro and 30 Under 40.

info_outline
Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio  show art Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio

Pool Chasers Podcast

Today, we speak with Bryce Sirrine and Zach Singer of Beyond Pool Cleaning and Sun Pool and Patio. Recently, the two became brand ambassadors for Skimmer. Bryce and Zach go into their approach to setting expectations with their employees and why they believe that having them buy into their vision for the company and the customer experience is a fundamental part of their culture. Finally, Bryce and Zach explain how they were given the opportunity to become brand ambassadors for Skimmer.

info_outline
Episode 172: Fleet Management - Business Tip of the Month with Eddie Skehan of National Pool Partners show art Episode 172: Fleet Management - Business Tip of the Month with Eddie Skehan of National Pool Partners

Pool Chasers Podcast

In today’s edition of Business Tip of the Month, we’re joined by Eddie Skehan, Vice President of Operational Excellence for National Pool Partners. Our discussion today is all about fleet management. In particular, he speaks on the advantages of GPS tracking, which include heat mapping, using gamification to promote good driver habits, performing preventive maintenance, recovering lost vehicles, and geo-tracking.

info_outline
Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools show art Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools

Pool Chasers Podcast

Today we speak with Mark Jones, Owner of the New Orleans-based Blue Street Pools. Mark entered the pool industry in 2017, marketing himself solely through flyers which he disseminated around his neighborhood. But his breakthrough would come in 2020 when he settled on TikTok to promote his business. Encouraged by a friend, he created an account on the social media platform. Six months later, Mark had gained 100,000 followers on TikTok. Today, he has over 2.1 million.

info_outline
Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

The news stories we cover include a new mobile app out of Austin, TX called “ATX Swims”, through which users can directly purchase tickets to the city’s swimming pools; an accident involving a falling tree branch at a resort in Honolulu; an initiative to teach primary school children in Marle, France how to swim using a mobile pool; and Scottsdale, AZ’s green pool and mosquito problem. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers.

info_outline
 
More Episodes

Episode Summary: 

Since its founding in 1969, Fluidra has grown into a well-respected multinational group in the pool and wellness industry, operating in more than 45 countries through its subsidiaries with a team of over 6000 employees. Fluidra’s portfolio includes a number of prestigious brands such as Jandy®, AstralPool®, Polaris®, Cepex®, Zodiac®, CTX Professional®, and Gre®. 

Joining us today are Fluidra’s North America’s Vice President of Marketing Brad Parker, and Director of Trade Marketing & Sales Ops Donny Cislo. After a brief introduction to Donny and his professional journey, we talk about the overall response to Fluidra’s rollout of Jandy® quitting the internet (a topic which we discussed at length with Brad back in Episode 31) as well as the merger between Fluidra and Zodiac. 

The rest of our conversation with Brad and Donny revolves around what all goes into being a manufacturer, such as product development, quality processes, and improving existing products. We also discuss why a manufacturer should strive to become a good partner to its dealers, as well as how they can stay accountable as the first mover in the supply chain. 

Lastly, we touch on communication as being key when looking to retain consumers, especially as demand begins to go up and how the manufacturers alongside pool companies have a responsibility to create products and experiences that will allow customers to capture those poolside memories that last a lifetime. 

Topics Discussed: 

  • 01:13 - An introduction to Donny Cislo 
  • 08:18 - What Brad Parker has been up to 
  • 11:20 - The Response to Jandy quitting the internet 
  • 12:50 - What qualifies as a violation of the policy 
  • 14:31 - Breakdown of the Fluidra and Zodiac Merger 
  • 19:45 - Using market research to develop new products 
  • 26:30 - Fluidra’s approach to product development 
  • 30:03 - Fluidra’s robust quality process 
  • 31:52 - How Fluidra improves upon an existing product 
  • 36:22 - Why systems and processes are so important 
  • 43:17 - Distinguishing “manufacturer”, “distributor”, and “dealer” 
  • 54:20 - Fluidra's focus on forming partnerships with dealers 
  • 59:48 - Providing growth with trackable leads 
  • 1:05:35 - Communication between Fluidra's different locations 
  • 1:12:04 - Illustrating the evolution of the pool industry to consumers 
  • 1:22:45 - Communication with dealers amid the pandemic 
  • 1:26:40 - What’s next for Fluidra? 
 
 
 
 

Connect with Guest: 

 

Connect with Pool Chasers: 

 
 

Key Quotes from Episode: 

  • How can we make our dealers win in the marketplace? When they do, we win, too. ~Donny 
  • We don’t win if our customers don’t win. ~Brad 
  • We are supporting our dealers’ vision of what the industry could be. It’s about hearing what they need; hearing their pain points. ~Donny 
  • It’s tough to operate on an ad hoc basis where everything is a judgment call, during the moment. You have to develop teams and processes to help automate the decision-making. ~Brad 
  • To be doing our job right—whether it’s just from the perspective of peer responsiveness, or future product development, or just general brand engagement on a base marketing level—we need to be actively listening to all those points of feedback. ~Donny 
  • We want to make sure that our number one conversion tool is the way in which we support our dealers—through transparency, through supporting them, and through having a very high-quality sales team. ~Donny