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Episode 163: Farley Pool Designs - Creating Outdoor Transformations Encompassing Client Lifestyles with Mike Farley

Pool Chasers Podcast

Release Date: 08/16/2021

Episode 178: New Product Showcase with Megan Kendrick of Pool Pro Magazine show art Episode 178: New Product Showcase with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

Today, we sit down with Megan Kendrick of Pool Pro Magazine. We kick things off by sharing our experience of finally seeing each other in person a few days back at the expo. We follow that up by running through the most recent acquisitions in the pool industry before jumping into our main topic in which we give our thoughts on the 2020-2021 new products. Finally, Megan updates us on upcoming events in January 2022 and Pool Pro’s newest article, “Pump Up the Perks”.

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Episode 177: Overcoming Trauma and Transforming Life’s Experiences into a Superpower with Walt McKinley show art Episode 177: Overcoming Trauma and Transforming Life’s Experiences into a Superpower with Walt McKinley

Pool Chasers Podcast

Today, we speak with Walt McKinley, a generational trauma coach, motivational speaker, and author. He is a retired Naval Intelligence Officer and former Fortune 500 Corporate Executive who made the pivot to become “a generational trauma coach focusing primarily on helping men learn how to break the generational cycle of abuse and fight to be the heroes of their own family. Greg and Tyler also dive deep into their own challenges growing up as well as the ones they continually strive to overcome as grown

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Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners  show art Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners

Pool Chasers Podcast

In today’s edition of Business Tip of the Month, we’re joined by Hal Denbar, President of Texas at National Pool Partners. When is it time to fire a customer? Hal says that there are a number of reasons, the top three being issues related to payment, misaligned expectations, or the abusive treatment of his team members. Ultimately, you have to be quick to fire bad customers for the sake of employee morale.

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Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings   show art Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings

Pool Chasers Podcast

Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.

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Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

Today’s special episode is the November edition of our “News & Notes” series, in partnership with Pool Pro Magazine. We hop into pool-related news stories from around the world. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers. She also speaks on the 2021 International Awards of Excellence which has just announced its winners (link to the article below), as well as updates from Pool Pro and 30 Under 40.

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Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio  show art Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio

Pool Chasers Podcast

Today, we speak with Bryce Sirrine and Zach Singer of Beyond Pool Cleaning and Sun Pool and Patio. Recently, the two became brand ambassadors for Skimmer. Bryce and Zach go into their approach to setting expectations with their employees and why they believe that having them buy into their vision for the company and the customer experience is a fundamental part of their culture. Finally, Bryce and Zach explain how they were given the opportunity to become brand ambassadors for Skimmer.

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Episode 172: Fleet Management - Business Tip of the Month with Eddie Skehan of National Pool Partners show art Episode 172: Fleet Management - Business Tip of the Month with Eddie Skehan of National Pool Partners

Pool Chasers Podcast

In today’s edition of Business Tip of the Month, we’re joined by Eddie Skehan, Vice President of Operational Excellence for National Pool Partners. Our discussion today is all about fleet management. In particular, he speaks on the advantages of GPS tracking, which include heat mapping, using gamification to promote good driver habits, performing preventive maintenance, recovering lost vehicles, and geo-tracking.

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Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools show art Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools

Pool Chasers Podcast

Today we speak with Mark Jones, Owner of the New Orleans-based Blue Street Pools. Mark entered the pool industry in 2017, marketing himself solely through flyers which he disseminated around his neighborhood. But his breakthrough would come in 2020 when he settled on TikTok to promote his business. Encouraged by a friend, he created an account on the social media platform. Six months later, Mark had gained 100,000 followers on TikTok. Today, he has over 2.1 million.

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Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

The news stories we cover include a new mobile app out of Austin, TX called “ATX Swims”, through which users can directly purchase tickets to the city’s swimming pools; an accident involving a falling tree branch at a resort in Honolulu; an initiative to teach primary school children in Marle, France how to swim using a mobile pool; and Scottsdale, AZ’s green pool and mosquito problem. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers.

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Episode 169: Sutro - The Future of Pool Water Chemistry Controlled by an App & Professional Reagents with Jim Conti show art Episode 169: Sutro - The Future of Pool Water Chemistry Controlled by an App & Professional Reagents with Jim Conti

Pool Chasers Podcast

Jim Conti is the Head of Sales at Sutro. The brainchild of founder Ravi Kurani, Sutro began with a focus on ORP technology before the company made the pivot to reagent-based testing with photometry, resulting in Sutro’s flagship product, the Sutro Smart Monitor. Jim explains the limitations of ORP and what led the team at Sutro to home in on incorporating Reagent Cartridges by LaMotte into their current technology.

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Episode Summary: 

Mike Farley founded Farley Pool Designs in 2013 and exclusively serves the Dallas–Fort Worth metroplex in partnership with construction team Claffey Pools. As a designer, Mike has produced over 300 YouTube videos where he offers information on the design and construction process of one-of-a-kind swimming pool and outdoor living projects. 

He is the co-founder of the Million Dollar Pool Design Challenge with Reid Schindler. This yearly project stages the ultimate design challenge which is open to anyone and provides fellow pool designers the opportunity to learn from each other’s experiences and an up-close-and-personal look at different solutions to the same design challenge. 

Mike has written over 100 articles with Watershapes to help provide educational resources for those in the pool industry and for over 20 years has been one of the most popular instructors at International and Regional Pool shows on design. 

Listen in as Mike shares how he made the transition from landscape architecture to pool and outdoor living design, his unique approach to designing pools and where his best ideas come from, and why he developed the Million Dollar Pool Challenge. 

Topics Discussed: 

  • 01:33 - An introduction to Mike Farley 
  • 18:42 - Mike on his mentors growing up 
  • 25:28 - Taking inspiration from nature 
  • 31:35 - How Mike approaches his designs 
  • 41:10 - Mike’s process for designing a pool 
  • 47:12 - Projects clients often underestimate costs on 
  • 53:14 - How Mike stays inspired 
  • 1:05:51 - Working with others who excel at your weakness 
  • 1:12:38 - Developing the Million Dollar Pool Challenge 
 
 

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Key Quotes from Episode: 

  • Anybody can fake it for a week. Some people can fake it for two. But in three weeks, you’re going to have to deal with yourself. 
  • It’s not the shape of the pool that creates the environment—it’s the setting. 
  • One of the cool things about what I do is I don’t have a style. [...] My philosophy is: I take the architectural style of the home, I take the yard, I take what the clients want—I create from there. 
  • The best experience is somebody else’s; not yours. 
  • There are certain things that you’re good at. There are other things that you’re not good at. Find what you’re not good at, hire someone to do that work, and you can be more productive. Quite honestly, they might love what you hate. It makes a better all-around team.