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Episode 169: Sutro - The Future of Pool Water Chemistry Controlled by an App & Professional Reagents with Jim Conti

Pool Chasers Podcast

Release Date: 09/27/2021

Episode 179: Journey from Pool Tech to Expert on Heaters and Automation with Pat Burke of @poolin_aroundaz  show art Episode 179: Journey from Pool Tech to Expert on Heaters and Automation with Pat Burke of @poolin_aroundaz

Pool Chasers Podcast

Today, we speak with electrical automation and programming specialist Pat Burke. He is the owner of Poolin’ Around, LLC. Our conversation centers around Pat’s expertise in electrical automation and programming, particularly when it comes to heaters. He goes into common heater-related issues and what he looks for in and around the pool. Finally, Pat talks about best practices when pricing your services, his go-to resources for pool education, and his tips for organizing your tools.

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Pool Chasers Podcast

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Pool Chasers Podcast

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Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners  show art Episode 176: Firing Customers - Business Tip of the Month with Hal Denbar of National Pool Partners

Pool Chasers Podcast

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Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings   show art Episode 175: Is Your Company Backed by the Google Guarantee? New & Exciting Details by Lorne Sederoff of SearchKings

Pool Chasers Podcast

Today, we speak with Lorne Sederoff of SearchKings, a lead generation company primarily in the paid Google space with a focus on home service businesses, including pool construction and service. Lorne discusses the Google Guarantee platform and how pool companies can take advantage of the program to hit the top of the search engine’s rankings.

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Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 174: November - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

Today’s special episode is the November edition of our “News & Notes” series, in partnership with Pool Pro Magazine. We hop into pool-related news stories from around the world. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers. She also speaks on the 2021 International Awards of Excellence which has just announced its winners (link to the article below), as well as updates from Pool Pro and 30 Under 40.

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Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio  show art Episode 173: Bryce Sirrine & Zach Singer of Beyond Pool Cleaning, PTG Uniforms, and Sun Pool & Patio

Pool Chasers Podcast

Today, we speak with Bryce Sirrine and Zach Singer of Beyond Pool Cleaning and Sun Pool and Patio. Recently, the two became brand ambassadors for Skimmer. Bryce and Zach go into their approach to setting expectations with their employees and why they believe that having them buy into their vision for the company and the customer experience is a fundamental part of their culture. Finally, Bryce and Zach explain how they were given the opportunity to become brand ambassadors for Skimmer.

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Pool Chasers Podcast

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Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools show art Episode 171: Green to Clean TikTok Star Mark Jones (@poolpr0mj) of Blue Street Pools

Pool Chasers Podcast

Today we speak with Mark Jones, Owner of the New Orleans-based Blue Street Pools. Mark entered the pool industry in 2017, marketing himself solely through flyers which he disseminated around his neighborhood. But his breakthrough would come in 2020 when he settled on TikTok to promote his business. Encouraged by a friend, he created an account on the social media platform. Six months later, Mark had gained 100,000 followers on TikTok. Today, he has over 2.1 million.

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Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine show art Episode 170: October - News and Notes with Megan Kendrick of Pool Pro Magazine

Pool Chasers Podcast

The news stories we cover include a new mobile app out of Austin, TX called “ATX Swims”, through which users can directly purchase tickets to the city’s swimming pools; an accident involving a falling tree branch at a resort in Honolulu; an initiative to teach primary school children in Marle, France how to swim using a mobile pool; and Scottsdale, AZ’s green pool and mosquito problem. Megan then goes over recent industry news, including a number of recent M&As and emerging movers and shakers.

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Episode Summary: 

Jim Conti is the Head of Sales at Sutro. The brainchild of founder Ravi Kurani, Sutro began with a focus on ORP technology before the company made the pivot to reagent-based testing with photometry, resulting in Sutro’s flagship product, the Sutro Smart Monitor. 

Jim explains the limitations of ORP and what led the team at Sutro to home in on incorporating Reagent Cartridges by LaMotte into their current technology. 

He compares the evolution of Sutro to that of the iPhone and that the future of the product will see the addition of even more features that add to convenience such as one-tap remote chlorine checks. 

“We’re an absolute extension of smart home technology,” says Jim. He goes on to share the many exciting plans the company has to make Sutro an indispensable tool for pool service professionals of any size. 

While he accepts that some service pros will always prefer old-school, analog systems over what’s cutting edge, he hopes that Sutro will change the game by looking at the product’s development as a “two-way street”, where customers have a say in how the technology will continue to evolve. 

Topics Discussed: 

  • 00:55 - An introduction to Jim and Sutro
  • 07:47 - Why reagents are a better choice over ORP
  • 15:56 - How the Sutro Smart Monitor works
  • 26:28 - The evolution of Sutro’s technology
  • 35:18 - How to set up the Sutro Smart Monitor
  • 37:58 - Why it’s important to embrace new technologies
  • 46:26 - How to introduce Sutro to your routes
  • 52:47 - What the future holds for Sutro
  • 1:00:14 - How to get more information on Sutro

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Key Quotes from Episode: 

  • When you talk to most people, test strips are good, reagent-based testing is better, reagent-based with photometry is best—it takes out the human element and you don’t have to guess what colors you’re looking at. 
  • If you look at where we are today, we’re the iPhone 3. Now look where the iPhone 13 is with all the features they have added over time. That’s the evolution Sutro will follow. 
  • We want to partner with the service techs and the pool guys—not cannibalize their business. In fact, we’re trying to make them more profitable and try to make them more efficient. It’s a partnership. This gadget does not solve all. 
  • I don’t think everybody is going to adopt [new technologies] but the folks that will achieve the most success and profitability will embrace technology to be more efficient, more profitable, and to do more than less. 
  • We look at technology as a two-way street. What we’re showing you is not the Holy Grail. We’re not saying, “Hey, it’s over. Take it as it is.” We’re saying, “Here’s what we have, Mr. Service Guy. What do you think it should be, and what would you like it to be?”