Rob Reinhardt | Creating Income From Products In Your Private Practice | TPOT Podcast 095
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 09/02/2019
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outlineIn this episode, Rob Reinhardt and Gordon discuss some tips on creating products to diversify income for your private practice. Rob explains how his first product Describe cards, came to be. Describe is a deck of cards that supports over three dozen games for people of all ages. Then, Rob explains how he came up with the second deck and the activity board. Later, Rob gives tips on things you need think about before starting your product line and the two wrap up by talking about private practice websites and the occasional need to outsource.
Meet Rob Reinhardt
Rob Reinhardt, LPCS, M.Ed., NCC has his own successful counseling practice and is CEO of Tame Your Practice. Known for his expertise in reviewing and recommending EHRs for therapists, Rob previously worked in Information Technology for over ten years and has lived around technology his entire life.
Describe Cards
The words that Rob is regularly trying to get from is clients are adjectives. Emotions are adjectives. Rob started to tinker with cards that had adjectives on them; it’s easier to pull out words when they are on the cards. Rob asks his patients to pick out five cards that describe themselves and five cards that represent somebody else. Over the years, he has refined and developed into a deck of cards with over three dozen activities. Plus, he has launched a second deck and an activity board. Rob doesn’t want the only market Describe products to counselors and therapist, loads of other people buy the products too. For instance, teachers, families, and coaches are all fans of the products. However, will people outside of counseling and therapy be buying the activity board?
Activity Boards
When Rob is at conferences promoting his describe cards, he wanted something interactive for the people attending. He made selfie boards, laminated adjectives, and had people come into the booth and take a selfie with the adjectives. It helped people be social and understand how the describe cards worked. People started asking him how much it costs to buy the boards; he didn’t see this coming. He probably would not have thought of this if people hadn’t asked him for it first.
Diversify Your Income
Take time and prioritize, make sure the idea is viable before starting down the path. We only have so many hours in the day, figure out which ideas you are going to focus on to be successful. If Rob followed every idea, none of them would have been successful executions. Here are some helpful tips Rob follows when creating a product:
1. Conceive – Come up with the idea, and what does it look like?
2. Assess – Talk to other people and ask how they see it. What are the needs associated with this product?
3. Evaluate – Can you do this? If you do research and you find out it’s $30 to produce, how much are people going to pay for the product?
4. Logistics – Now you need to create the product or service and maintain it.
Product Pricing
Pricing will depend on what you are producing, what your market looks like, and what your goals are. A lot of people will create an eBook and give it away for free because they can use the eBook to draw in people, so they end up on your website. How many people will you end up gaining from it and does it pay for itself? If you are looking for a self-sustaining product and revenue-generating, then you have to look at it what it costs for you to produce and how much people will buy it for. Also, you need to consider if it will be worth your time and effort in the long run. If it only generates $20,000 a year, it may take up too much of your time to be worth it. Think of the long-term, is it a one and done thing, or will it continue to evolve?
Websites
Even though Rob’s website is not the product, he wants to appear to be a tech expert, so Rob knew he needed an excellent website. Plus, he needed a mobile-friendly and clean site. Pieces of it were outsourced. For instance, he is not a graphic designer, so he had the artwork done for him. The website itself was crafted by Rob using WordPress. Sit down and crunch the numbers, will it be cost-effective to hand off your website to someone else? Gordon changed servers recently, so he hired someone to do it for him. It was well worth the money that he spent. WordPress has so many moving parts, not knowing certain aspects will indicate you may need to outsource.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Rob’s Resources
Electronic Health Records in Private Practice
“Tame Your Practice”
Therapy Tech with Rob & Roy
Describe Cards
Other Resources
The Paperwork Packet
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Money Matters in Private Practice | The Course
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook