James Marland | Using Virtual Assistants In Your Private Practice | TPOT 106
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 11/24/2019
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
info_outline Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
info_outline Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
info_outline Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
info_outline Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
info_outline Carla Titus | Financial Foundations for Private Practice | TPOT 322The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
info_outline Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
info_outline Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outline Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
info_outline Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outlineIn this episode, Gordon and James Marland talk all about virtual assistants. Hiring a virtual assistant for your private practice has so many benefits. Virtual assistants can save you both valuable time and money. Plus, James gives tips on how to find the right VA for your practice and ways to make the hiring process as smooth as possible.
Meet James Marland
James Marland is Chief Operations Officer at Move Forward Virtual Assistants with over 18 years of experience in social service and non-profit organizations. James loves the power of learning and holds a Master’s degree in Ministry and Business Administration.
He started his career in the mental health field working in a shelter for children and has held positions in Family Based, Day Hospital, Crisis, Intake to Inpatient, Youth Minister, and Manager of a Mental Health Triage program. Along the way, James has learned people are resilient, inspiring, and capable of so much if we offer them hope and give them a vision and a path for success. James loves cooperative games of all kinds and can be found organizing a board game night with friends or playing a casual game online. He has lived in Lancaster County, PA for the last 11 years with his wife of 21 years and his active 14-year old son. He is currently writing a few times a month in his new blog “Two Steps Forward.”
Finding a Virtual Assistant
A job description is your first filter. Once you know what you want your virtual assistant to do, write down a description of who you want them to be. Understand why and what you are trying to accomplish. Most therapists didn’t go to school to answer the phone, schedule appointments, and fight with insurance companies. A VA frees up the therapist to do the things they love to do. James says experience is one of the best things to look for. Have they been successful in using technology? They should be able to bring the same experience over to your business.
James’ first failure was hiring an event manager. They had a lot of the same skills a virtual assistant uses but didn’t have the office background. They lasted one day with James. Check and make sure they have the right skills to manage an office. Plus, your virtual assistant should have the right personality. They need to build rapport quickly, but not take it too far and cross boundaries. Getting along with others virtually is also an essential trait for a competent virtual assistant. Another thing James looks for is someone who is a problem-solver – they need to be able to take the resources the private practice owner gives them and solve any problems that arise.
Manager Economics
If two people can do the same task and the quality is pretty much the same, always have the lower-cost employee do the job. When you are thinking about how much a VA will cost or if you feel their work won’t be the same quality – at first, it probably won’t be the same quality. Over time, they will develop the skills to do the task at the same quality. For example, you can hire someone for $1,000 to paint the house, or you can hire someone for $500 to paint a house. All around, the quality will stay the same. Who do you hire? Manager economics says to hire the person who will cost less. A manager’s time is worth $100 to $200 an hour, whereas a VA is worth $20 to $30 an hour. Sure, you could save $30 by doing the task yourself; however, you could be losing out on $200 by doing it.
Protecting Time
We all have the same amount of time – how do you protect it? If water is valuable to you, then you don’t waste it. Time should be the same rule. We have all sorts of tools to manage our time, like calendars, alarm clocks, and reminders. A virtual assistant is just a tool to manage our scarce resource of time.
Hiring Process
Have useful inputs for your hiring pool. James likes to hire people he already knows or a referral from someone else. One of his best employees is someone who was referred to by someone else. A good job description will also help with the hiring process. If they don’t fit the job description, then they won’t be a good fit for the job. Also, map out the interview process. Do a 15-minute phone-screen to check for skills. Then, conduct the interview and give scores for each of their answers. That way, you can compare their answers to other people you are interviewing.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
James’ Resources
Move Forward Virtual Assistants
Schedule with James
Manager Economics 101 Video
Time Saved by Outsourcing
Interview Questions
Progressive Delegation Board
Resources
Gordon’s Black Friday Sale! Use Code: Cyber19
Private Practice Owners: Mistakes To Avoid For A Stress-Free Tax Season
AP 1094: How Do I Pitch My Product Better?
Private Practice Start-Up Guide
Session Note Helper
G-Suite For Therapists
Be a Podcast Guest
Follow @TPOTpodcast on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook