Nicole Liloia | 3 Key Relationships In Private Practice | TPOT 116
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 02/17/2020
Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
info_outline
Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
info_outline
Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
info_outline
Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
info_outline
Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
info_outline
Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
info_outline
Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outline
Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
info_outline
Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outline
Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
info_outlineMeet Nicole Liloia
Nicole Liloia is a business strategist who helps women entrepreneurs build bigger businesses and create consistent income growth. She loves helping them create multiple income streams that allow them the freedom to work less while still making more money.
Nicole’s first business was a counseling private practice but she quickly added in multiple income streams so that she could travel more while still running her business. She got her Masters in Social Work from Columbia University and has contributed to Forbes, Huffington Post, Mind Body Green, and more. Nicole always says yes to tacos and loves Apothic wine.
You can find her online at www.nicoleliloia.com and download her free tool, the Consistent Income Generator so that you can create a personalized plan to have consistent income growth in your own business at nicoleliloia.com/consistentincome.
Freedom and Flexibility
Nicole’s business is online, when she goes on vacation, she can bring her work with her and stay extra long. Working online also allows for more time with kids or more time to dedicate to your hobbies. Look at what motivates you outside of work and think about how you can get more time doing what you love. Think about the lifestyle that you want for yourself and create or alter your practice so it will best fulfill your needs.
Mindset Blocks
Nicole always felt like there wasn’t enough out there for her. There were still other people who had what she wanted. Therefore, Nicole wouldn’t be able to do it herself. Nicole also thought that if she went on vacation, then her business would fail while she was gone. We are all subject to imposture syndrome – assuming we are not qualified enough for our dreams.
The key to building a more prominent practice is building healthy relationships. However, if you have a scarcity mindset, then you will be unable to create healthy relationships. Be open to putting yourself out there and be open to the possibilities that come with being seen and building mutual relationships. In the mental health space, there is always room for more people. Just because someone has a successful practice, doesn’t mean you can’t do it as well – it just means there is a path for you to be successful too.
Building Successful Relationships
There are three key relationships you need to build to have a successful private practice.
- Community. Your ideal clients and the people that you want to work with. Make sure you are building a large community – you want to nurture a broad audience so when your clients leave you to have more people to pull from. Show up, create content, and get in front of an audience. Be active on Facebook, write blog content, and utilize mailing lists.
- Referral Relationships. Build a relationship 1:1 with someone who has a similar audience that you do. You can share each other’s content and even refer to each other when necessary. Reach out to someone and ask about their needs – how can you help their audience? Develop long-term relationships that will benefit your business. Think about how you would want someone to approach you for that relationship.
- Transactional Relationships. A transactional relationship is someone that shares a complementary audience with you. Nicole pitched herself to The Practice of Therapy Podcast. She wanted to know if there was anything she can do for the podcast. Nicole wasn’t asking for clients; she wanted to know how she could be helpful to Gordon’s audience. This relationship is a community builder. To be successful in any business, you need to be known, liked, and trusted. Be genuine with what you do.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Nicole’s Resources
Nicole’s Website
Consistent Income Growth
Nicole’s Facebook
Nicole’s Instagram
Nicole’s Twitter
Resources
Free Webinar: Money Matters in Private Practice
Apply for the Focus Group
G Suite for Therapists | The E-Course
Session Note Helper
Be a Podcast Guest
Follow @TPOTpodcast on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook