Libsyn Directory

SPECIAL EPISODE COVID-19 | Private Practice Consultants Roundtable Discussion | TPOT 121

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 03/22/2020

Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327

The Practice of Therapy Podcast with Gordon Brewer

Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...

Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326

The Practice of Therapy Podcast with Gordon Brewer

Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...

Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325

The Practice of Therapy Podcast with Gordon Brewer

Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...

Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324

The Practice of Therapy Podcast with Gordon Brewer

Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...

Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323

The Practice of Therapy Podcast with Gordon Brewer

Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...

Carla Titus | Financial Foundations for Private Practice | TPOT 322

The Practice of Therapy Podcast with Gordon Brewer

Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...

Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321

The Practice of Therapy Podcast with Gordon Brewer

This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...

Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320

The Practice of Therapy Podcast with Gordon Brewer

Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...

Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319

The Practice of Therapy Podcast with Gordon Brewer

Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...

Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318

The Practice of Therapy Podcast with Gordon Brewer

has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...

More Episodes

Gordon and a panel of private practice leaders and consultants discuss what we can do to navigate the uncertainties of the current COVID-19 crisis as private practice owners and clinicians. They discuss switching to online therapy and counseling. They also talk about the economic impact of people canceling sessions and the unknowns this places on practices. Plus, we learn creative ways to serve our clients like doing mini sessions, teaching meditation, and relationship-building. Also, start thinking about ways you can diversify your income and how to plan for future emergencies.

Meet Alison Pidgeon

Alison Pidgeon, MA, LPC, is a licensed professional counselor and the owner of Move Forward Counseling in Lancaster, PA. Her private practice, which focuses on women’s issues, currently consists of six other therapists and two assistants. Alison has recently purchased an office building to house her private practice and will be expanding to a total of 12 therapists in the fall of 2018.

In addition, for the past two years, Alison has been working as a business consultant along with Joe Sanok, from Practice of the Practice, for other private practice owners. She loves being an entrepreneur and helping others achieve their dream of being their own boss. Alison’s specialty as a consultant is how to have an insurance-based practice, helping those who are just starting out and how to grow from a solo to a group practice.

Meet Amanda Patterson

Amanda Patterson is a private practice consultant who helps therapists create business and marketing plans. She’s the owner of a group practice, Caring Therapists of Broward in South Florida. She’s the founder of My Private Practice Tribe, an online community for therapists in private practice. Find out more about Amanda here: www.amandapattersonlmhc.com

Meet David Hall

Dr. Stephen “David” Hall heads up content and creative direction as the “Chief Maven” of PsychMaven. He began his work as a psychotherapist in 2005, and he currently holds clinical licenses in Family Therapy and Mental Health Counseling. He has built up multiple counseling practices in his years as a clinician, first in Georgia and then in his home state of Tennessee. In 2015, he led the start-up of an independent psychiatry clinic, Haven Family Psychiatry, in Knoxville, TN. Dr. Hall maintains a psychotherapy caseload and supervises postgraduate therapists in the practice he leads in the clinic, Haven Counseling Center at Haven Family Psychiatry.

Meet Jane Carter

Jane Carter, LPC is a counselor and business coach from Asheville, NC. Jane has spent the last several years in private practice as a counselor and has recently begun focusing more on business coaching, not only for therapists but other businesses as well. Her website is: JaneCarterCoaching.com

Jane says, “As a therapist, business coach, and life coach, I love helping people navigate the path to achieving their goals for a meaningful life. I apply these principles in my own life in the mountains of Asheville, NC, where I’m an outdoorswoman, world-traveler, dog-mama, food-and-wine lover, reader, and coffee-shop connoisseur.

Meet Jessica Tappana

Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets. Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come.

Meet Joe Sanok

Joe Sanok, MA, LLP, LPC, NCC is the person behind the #1podcast for therapists, The Practice of the Practice. Joe has helped hundreds of private practice owners in growing and scaling their private practices. Joe has also been a mentor and coach for Gordon in his journey and inspired him to start The Practice of Therapy.

Joe says, “In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In fact, every month I post exactly what I made and how I made it. It’s important to me, because we don’t usually talk about money and how to make it in an ethical way. I want to increase your influence and your income!”

Meet John Clarke

John Clarke is a licensed psychotherapist and a private practice expert at PrivatePracticeWorkshop. After learning a lot of things the hard way while building his first practice in San Francisco, he started a blog to share with others the lessons he had learned. Private Practice Workshop was born, and this blog eventually evolved into so much more: a thriving Facebook community, a successful podcast, online courses, and coaching/consulting. Some therapists want to learn how to use digital marketing to grow their audience and get more clients, but the majority just want to leave it to the pros. John founded Unconditional Media, the digital marketing team for therapists, to meet the biggest need of private practitioners: getting more clients!

Meet Kasey Compton

Kasey built a million-dollar practice with over seventy-five staff members in less than two years from the ground up. She is the President/CEO of Mindsight Behavioral Group with multiple offices located in Kentucky. Kasey says, “it definitely wasn’t easy but I learned a lot scaling a practice”. She is now in year three and her business with basically running itself; largely due to the systems and processes we put into place.

Now, Kasey is a behavioral group consultant (www.consultwithkc.com) and author that helps practices avoid mistakes by cleaning up their systems, implementing better processes, and understanding what to do with their money. Kasey says, “ I take so much pride in my own practice and now I feel honored to help others grow too.”

Meet Katie Englert

Katie Englert, LPCC, NCC, BC-TMH is an experienced entrepreneur who works with therapists to help them pioneer new ways to practice. She believes that helping therapists find their purpose as a therapist is how the mental health field will prosper. Katie has started and grown six-figure group private practices and co-created Practikat, the first online marketplace exclusive for therapists. She loves helping therapists discover products they have already created! Outside of work, she enjoys spending time on the soccer field with her kids, travel, hanging out with her family and learning about her family history.

About Katie Lemieux

I attended graduate school at Nova Southeastern University and graduated with my Master’s degree in Marriage and Family Therapy with a specialization in Medical Family Therapy in 2004.

I fell in love with couple’s work which is my main specialty. I am trained in the Gottman Method of Couples Therapy and Emotionally Focused Therapy.

I am the proud Co-Owner of The Private Practice Startup. My business partner is the amazing Dr. Kate Campbell. We inspire ambitious mental health professionals to brand themselves and grow their dream private practice.

Meet Marissa Lawton

“I’m passionate about bringing my two loves together: strategy and therapy, to help my therapeutic community thrive in the online space. It is seriously one of the most important aspects of my life to help other therapists create on-brand messages that target their ideal clients and build the private practices they’ve always longed for.”

Marissa’s mission is to help clinicians in various stages of private practice to create online marketing plans that attract clients with integrity and authenticity. Marissa says, “there is seriously no point in portraying yourself online in a way that contradicts who you are in session, no matter how many calls it brings you. When you invite me to help you with your online marketing, you’re partnering with someone who takes your practice, your goals, and your dreams into consideration. You’re getting a guide who promises to walk alongside you every step of the way.”

Meet Whitney Owens

I enjoy working with both adults and adolescents on an individual basis. I have experience working with those suffering from depression, anxiety, self-harming behaviors, identity formation, relational issues, and other mood disorders. I use a variety of therapeutic models such as Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Interpersonal Therapy. I have been seeing clients since 2009 in a variety of settings. While earning my Master in Professional Counseling from Richmont Graduate University, I saw young adults at a residential treatment facility. In 2010 I moved to Colorado where I spent four years working at an inpatient and day treatment facility. Also while in Colorado, I joined a group practice and saw teenagers and adults.

In 2014 I moved back to Savannah and started Water’s Edge Counseling. I am a Licensed Professional Counselor in Georgia and a member of the American Counseling Association and the Licensed Professional Counseling Association of Georgia. In addition to counseling, I also offer a number of other services including training and speaking engagements.

Making the Switch to Telemental Health

It’s time to be creative and flexible.
Put a pop-up on the website stating that you are offering telemental health services.
Do not put your client’s health at risk – do not see clients in person. Now is the time to get ahead of everything and start seeing clients virtually.
Remember HIPAA.

Creative Ways to Serve Clients

Discount your fees.
Do mini sessions.
Charge a small fee for a mindfulness meet-up.
Teach meditation techniques.
Work on relationship-building during this time.
Write blog posts to provide useful information for your community.

Emergency Planning

Practice both short-term and long-term thinking. Make sure you keep your long-term vision in mind.
Have a three to six-month fund ready for emergencies like this.
This is either an opportunity or a challenge.
Take lessons during this recovery.
Be realistic with your staff.
Make sure all your staff is working toward the same thing.
Call your liability insurance.
Email your boards to get clarification on things.
Therapists need to think about what really matters: your health, your clinician’s health, your client’s health, and your business.

What To Do Now

Use this time to position your brand, grow your email list, create multiple streams of revenue.
Deepen your relationships.
Bring joy to your life every single day and to other people.
Work on the products that you are developing.
Look long-term and start preparing for the future.
Think about offering a discounted rate.
Self-care!

Being transparent… Some of the links below are affiliate links. This simply means that if you use the link to make a purchase, I get a commission at no extra cost to you. Thanks for using the links!