LaToya Smith | Telling Your Story & Diversity In Private Practice | TPOT 145
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 09/14/2020
Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
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Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
info_outlineIn this episode, LaToya Smith of LCS Counseling and Consulting Agency joins the show. LaToya speaks about the importance of telling your story as it relates to creating connections and networking in your community. Plus, storytelling is a great way to build your brand and expand your social media presence. Stay tuned as we talk about the Black Lives Matter movement and diversity in private practice.
Meet LaToya Smith
LaToya is the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Visit LaToya’s website and connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter.
Why Story is Important
The more you talk about your story, the easier it gets. It would help if you weren't afraid to speak about your story. Telling your story will help you be more confident in your voice. Plus, people will come up to you and connect with you. We are not out on an island by ourselves - it's time to be vulnerable and create connections. Telling stories will bring healing and understanding through being free, and sharing will allow yourself to be who you are.
Empowering Through Story
Vulnerability will build courage. The most authentic stories allow us to be seen, and that is how the connection is made. When we put words to our pain and our emotions, then we light up. Story will help bridge the gaps. We need to learn to set things aside, listen, and connect through stories and experience. It will help tear down walls and prevent division. When we are willing to hear other people’s pain, we realize that strangers are no different from us.
Black Lives Matter
It’s hard to heal; there is always something. 2020 has been devastating. You can’t stop to catch your breath. It’s so heavy, and therapists are overwhelmed. If your clients are still being traumatized, then it’s going to be hard to heal. Even Black therapists are having a hard time. It’s a lot to process, and unfortunately, it’s not new. People who are not Black can empathize with the community. A faithful ally will do something to prove that they are anti-racist.
LaToya has been part of peaceful protests, and she sees change happening. When you are walking through the protests, you don’t get all the love back. If you’re out at the protests, then you need to practice mental health. There are people out there doing the work that needs to be done, reach out to them, and lend a helping hand.
Storytelling Consultancy
LaToya helps therapists and private practice owners incorporate storytelling into their presentations and social media profiles. LaToya wants to help private practice owners integrate stories into their everyday lives and help boost their business. Visit Strong Witness - an app designed to give people a platform and a safe space to share their stories. They welcome any story you are comfortable with sharing. This includes stories of triumph, victory, pain, joy, gratitude, shame, love, or defeat.
You want to tell stories that will draw people to you. The story should get people to take action. Allow yourself to be seen at the moment. People can connect with you better when they can see you. When you share, people will want to pick up the phone and call you. Use your authentic voice and tell the stories that you are comfortable with.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
LaToya’s Resources
Visit LaToya’s Website
Strong Witness Instagram
Strong Witness Facebook
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Learn more about GreenOak Accounting
Listen to Therapy For Your Money Podcast
Solo to Group Practice: Adding More Therapists to Grow Your Time & Income
Use my link for 1 Month FREE of Brighter Vision services
Brighter Vision Fall Into Cash Event
Sign up for Killin’It Camp – October 5-7, 2020
Check out these great resources from PsychMaven
G Suite for Therapists | The E-Course
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the G-Suite for Therapists Users Group
Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.