Daniel Fava | Redesigning Your Private Practice Website - Part 1 | TPOT 169
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 03/15/2021
Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
info_outline
Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
info_outline
Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
info_outline
Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
info_outline
Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
info_outline
Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
info_outline
Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outline
Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
info_outline
Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outline
Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317
The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
info_outlineYour website is ground-zero for marketing your private practice and fueling your business with new leads and clients. In this particular interview, we chat all about my private practice website redesign. Daniel Fava has been just gracious enough to partner with me and hold my hand as we go through this. This episode is part one of a two-part series – we examine the questions you need to ask yourself before starting a website redesign. Be sure to listen next week for the second part of this series. We will dive into the nuts and bolts around this particular project. If you want to see the final product, check out Kingsport Counseling here: https://kingsportcounseling.com/.
Meet Daniel Fava
Daniel Fava is a father, husband, podcaster, website consultant, and founder of Create My Therapist Website and Private Practice Elevation. He helps therapists create websites and attract more clients online.
After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Daniel offers web design services, SEO services, consultations, and online training to help therapists grow their business through online marketing. You can get free access to his library of PDFs, cheatsheets, and ebooks by clicking here.
Why Do You Want To Redesign Your Website?
Why do you want to redesign your private practice website? Especially, think about why you want to switch it up right now. Most people will say that their website is pretty old and outdated. However, it goes a lot deeper than that. A website is and should be an investment into the future of your business. It's the way that people will find you, and it can be just a great tool to bring lots of traffic to your practice and convert that traffic into new clients. So, if you are interested in a private practice redesign, then think about your why.
Your Business Goals Will Drive The Website Redesign
Once you know your 'why,' then it's time to think about your business. If your private practice needs a new website, it will help clean up the front of your business. With a clean website, you can be responsive to your clients. Also, when redesigning your website, it's critical to increase your visibility in Google search engines. However, we also need to think about your goals when it comes to private practice. So, now you need to think about the most crucial aspect of your website and the most important goals you have for your business for the next 12 months. For instance, many people have the goal to get more telehealth clients. Then, we need to make sure that people are aware on your website that you offer telehealth and in which states.
Consider Hiring A Website Professional
As far as a redesign goes, the best place to start is with the why. Before starting your redesign, it will be critical to think about the goals you want to hit next year. When you start looking at your goals and vision, you might need to think a little bit bigger when it comes to your redesign. If your goals are big enough, Daniel highly recommends getting help with your website. Reach out to a professional to build the website because you might end up spending a ton of time and some money on trying to put it all together on your own. Making a website without any help can be very time-consuming. You may have better luck investing in someone that's going to increase those conversions.
Working With Daniel Fava
If you're looking for some professional help with your website redesign, I highly recommend working with Daniel. To get the process started, Daniel will have a 15-minute call to uncover the issues holding you back and put together a plan to help you reach your goals. If you're not ready for a complete redesign, Daniel has loads of free website and SEO resources to help you elevate your online presence and market your private practice. You can check those out HERE. Lastly, be sure to check out the redesign we did on Kingsport Counseling, and let me know what you think!
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Daniel Fava's Resources
Create My Therapist Website
Private Practice Elevation
Apply For Private Practice Elevation
Daniel Fava on Effective Private Practice Website Design
5 Ways To Improve Your Private Practice Website
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Google Workspace for Therapists | The E-Course
SALE! Purchase The Full Focus Planner™
See The Website Redesign: https://kingsportcounseling.com/
Join my Focus Groups
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the Google Workspace (formerly G-Suite) for Therapists Users Group
Cool Resources
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.