Dr. David Geier | Why Getting Media Press Matters For Your Private Practice | TPOT 174
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 04/19/2021
Maureen Clancy | Integrating Diverse Healing Modalities in Private Practice | TPOT 327
The Practice of Therapy Podcast with Gordon Brewer
Maureen Clancy has been a licensed therapist and trauma expert for the past 20 years, helping women go through enormous life changes who have experienced childhood trauma. In this episode, Maureen shares her journey of integrating alternative healing modalities into therapeutic practice. She discusses her exploration of various methods such as energy work, acupuncture, and Reiki alongside traditional therapy, emphasizing the holistic nature of healing. Maureen reflects on the limitations of the conventional therapeutic profession and advocates for the incorporation of alternative approaches to...
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Kasey Compton | Journey to Self-Understanding: Insights for Private Practice Success | TPOT 326
The Practice of Therapy Podcast with Gordon Brewer
Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person’s highest potential. She helps others by designing maps for their...
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Dr. Jan Carney | Empowering Professionals: The Importance of Public Health Education | TPOT 325
The Practice of Therapy Podcast with Gordon Brewer
Dr. Carney is Associate Dean for Public Health and Health Policy, and Professor of Medicine, at the Larner College of Medicine at the University of Vermont (UVM). She is Chief of the Division of Public Health at the Larner College of Medicine and directs graduate public health education. In this episode, we cover Dr. Carney’s multifaceted approach to addressing various aspects of healthcare and public health. From guiding individuals through the maze of health information to advocating for systemic changes and collaborative efforts, Dr. Carney's insights underscore the complexity of...
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Dr. Connor McClenahan | Crafting Client-Centered Profiles: An Approach to Authentic Engagement | TPOT 324
The Practice of Therapy Podcast with Gordon Brewer
Dr. Connor McClenahan founded Here Counseling, which provides a membership model for private practice so therapists can run their own private practices independently while benefiting from group resources. Dr. McClenahan runs a private practice in Los Angeles and Pasadena and has taught, coached, and written on digital marketing for therapists. His new 100-page workbook helps therapists build a strategic marketing plan and grow their practices. In this episode, Dr. McClenahan dives into the delicate balance private practice owners face between self-doubt and sincere empathy. Advocating for a...
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Cameron Schober | Therapeutic Frontiers: Healing Innovation in Private Practice | TPOT 323
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
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Carla Titus | Financial Foundations for Private Practice | TPOT 322
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
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Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321
The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
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Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320
The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
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Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319
The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318
The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outlineDr. David Geier is a double-board certified orthopedic surgeon and sports medicine specialist, media medical expert, and host of the new podcast, The MEDIA PROS Show. Dr. Geier has the formula to make it into the media. As private practice owners, you want to establish yourself as an expert and be well-known. Plus, it would be best to make sure that the people who need your help can find you. So, the media is a great way to do that! Tune in to learn quick, simple tips to grow your business by serving as an expert on your topic in the media.
Meet Dr. David Geier
In his practice and on his online platform, he helps people feel and perform their best, regardless of age, injuries, or medical conditions. Having done well over 2,500 TV, radio, podcast, newspaper, magazine, and online publication interviews, he now coaches experts to help them grow their practices by getting interviewed as an expert in the media.
Media For Beginners
Where you want to start depends on what you are trying to achieve. First, Dr. David says to figure out what you want to accomplish by doing media appearances. What's your message going to be? You'll want to narrow down who you want to help and why you want to help them. Brainstorm everything that comes to mind for your message. It can be based on your ideal patient, problems you like to solve, and what you are looking to attract. Your message should be one or two sentences. It will help media and reporters think of you when a topic comes up. Sure, you're a therapist, but are you known by a specific niche? If you specialize in divorce, then people in the media will remember that you're a person that knows everything about divorces!
Reaching Out To The Media
Dr. David is a big believer in developing relationships with writers, reporters, and journalists. These relationships can be with people in newspapers, magazines, radio shows, TV shows, and reporters. The value of the media isn't in being seen one time. The value of media is repetition. When you make a media appearance, that person is already thinking of other stories they will use you as an expert. Overall, the value of the media is in developing those relationships. That way, the media will ask you back when your niche comes up again in the news. So, identify the types of media that would help build your practice, where you can contribute information that would be helpful, and then start to build those relationships. When you make those relationships, it will pay off for years to come.
Help A Reporter
HARO is a great way to start a relationship with reporters. There are 800,000 + HARO users connecting with journalists. The website will send you emails three times a day (5:35 a.m., 12:35 p.m., and 5:35 p.m. ET), Monday through Friday. Check the emails and look out for source requests relevant to your industry, expertise, or personal experience. Dr. David says the trick with HARO is responding to those emails quickly. Most likely, you won't get picked unless you respond within thirty minutes to an hour of their request. You may be wondering how this can help your therapy practice. If you can put that you were used as a resource for USA Today, it will help you build your credibility. Patients can see that on your website and know that you are the real deal!
Relationships With The Media Are Key
Relationships are the key! You won't get media appearances unless you can show how you're helping. The reporter wants to know that you're an expert in your field. That's the actual value of media over advertising. When you watch an ad, you know that somebody is trying to sell you something. There is nothing inherently wrong with selling things. However, people generally trust what they hear in the context of a news show much more than advertising. A good goal would be to get a media appearance at least once a month. Offer simple tips to help people. It may not be something they need now, but it can be something they need down the road. That way, when the situation does arise, they will think of you first.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Dr. David Geier's Resources
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The MEDIA PROS Show
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.