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Lisa Noble | Developing A Marketing Plan in Private Practice | TPOT 180

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 05/31/2021

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This episode is all about having a marketing plan for your private practice. I am lucky to be joined by Lisa Noble; she is a Brand Strategist and Web Designer. First, we talk about how relationship-building can be one of your most significant assets for marketing and getting more clients into your practice. Then, Lisa dives into social media trends and answers the question: which social media platform should I be on? Later, Lisa gives the scoop on how she starts from scratch when building a successful marketing plan for private practice owners.

Meet Lisa Noble

I’m Lisa M. Noble and as a Brand Strategist and Web Designer, I work with female therapists and entrepreneurs who are eager to build and grow their client loads.

I specialize in brand and marketing strategies to help my therapists get the traffic and marketing pieces to running a private practice.

I started this business because as a professional web designer working in corporate I learned that a website with no strategy behind it is just a pretty brochure. In that role, I got an insider's look and saw exactly how to create strategies that help businesses grow and make websites that convert sales.

For over 15 years I’ve worked with business owners, therapists, and private practice owners, confused, and frustrated about how to move forward with their businesses so I know exactly what works and what doesn't! I believe that every therapist should work with the clients they would love to work with.

Relationship Building To Boost Marketing

When starting a marketing strategy, talk with your colleagues. Talk with people who are in your niche as well as those who are outside of it. When you start talking to them, you can first find out what they've already done as private practice owners; they've already paved the way and done some of the marketing that you need to do. In addition, these people will be a good referral source because their private practice will get full, especially now with what's going on during the pandemic. Please send an email to other private practice owners and ask them to get coffee or send them a Zoom invite. When it comes down to it, marketing is about building relationships.

Social Media Trends In Private Practice

Video is massive on social media right now. Many people don't want to hear it, but it's time to step out of your comfort zone and start making videos. People are trying to connect and decide who they want to talk to. So, get on video and show your mannerisms, show what you look like, how you speak, tell them your philosophies about certain things, and reveal your formula to help them. That way, potential clients can get an idea of how you will talk to them. Videos are the very key to bringing business in the door.

If you're not sure which social media platform to start on, that is okay! You'll want to be on the social media platform that your ideal client is on. So, think about who your ideal client is. What do they like to do? Where do they like to hang out? What is their favorite social media platform? Then, you can determine what kind of social media platform you need to be on. Also, remember that social media is constantly changing, and different demographics jump on trends at various times. So, be sure to keep up to date with what's going on in the virtual world.

Starting Your Marketing Plan From Scratch

First, you'll want to know who your ideal customer is and get to know them. You'll want to know what your professional goals are and the goals of your ideal client. Next, you can create a logo and start looking at your social media channels. After, make a brand style guide that will cover every aspect of your business. What mood will your brand give off? What colors do you want to use? What fonts will you write in?

Later, you can create your website and add content. You'll want to make sure to set up pages; it's so helpful when you're thinking about SEO. Not many people realize that SEO needs to be part of their marketing strategy. Eventually, PR will come into play. Sadly, many times, people will try to do a marketing plan by just throwing darts at the board and not really having a good plan in mind. If you don't know where you're going, then how are you going to get there? It's critical to have a plan in mind!

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.