Episode 187: How Research and PR Go Together, With Scott Bahr, President of Cairn Consulting Group
Release Date: 05/31/2022
Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
The PR Maven Podcast
Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.
info_outline
Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
The PR Maven Podcast
In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her...
info_outline
Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
The PR Maven Podcast
With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.
info_outline
Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's...
info_outline
Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
The PR Maven Podcast
How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking show! 00:00 Introduction to the PR Maven® Podcast 01:26 Introducing Guest: Amber Lambke ...
info_outline
Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
The PR Maven Podcast
From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.
info_outline
Episode 104: How To Grow an Already Established Brand With Karl Strand
The PR Maven Podcast
Karl was promoted to the position of Sugarloaf’s general manager in April of 2015. Strand has held a leading role in managing key segments of Sugarloaf's operations, as well as those of its sister resort, Sunday River. He began his career at the resorts in 2004, when he was hired as Vice President of Lodging and Property Management for both resorts. Most recently he was the Vice President of Mountain Operations at Sunday River.
info_outline
Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams
The PR Maven Podcast
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their...
info_outline
Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley
The PR Maven Podcast
Sean Riley began running a 19-room motel & cottage business in Wells, Maine, in 1982 with his wife Dayna, while teaching high school special ed., moving to a larger condotel three years later and then to a 130-room hotel, restaurant and marina. He switched full time into the hotel business, giving up his career as a teacher. MCHG started as a restaurant company with one hotel. Today, MCHG has 20 hotels and 750 associates throughout New England and in Florida.
info_outline
Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian
The PR Maven Podcast
In this episode, Raffi DerSimonian talks about his career doing public relations and marketing in the arts. As a Waterville native, Raffi talks about the art and culture renaissance going on in the city. Raffi also describes his musical career and helping found Waterville Rocks. In addition to doing public relations and marketing in the arts, Raffi is experienced in promoting higher education. Raffi and Nancy discuss how COVID-19 has impacted higher education as well as communicating during a crisis.
info_outlineHow does research relate to PR? Find out in this episode as Scott Bahr explains how research and PR go together, and how data can help multiple aspects of an industry. Scott explains the importance of data and research and how it can be used to help the decision-making process, better communication and aid in product development. In addition, Scott addresses the risks associated with research, and how to minimize the risk in order to use the valuable tool of data.
3:41 – Scott shares how his career started in the academic world but shifted when a professor recommended the private sector.
6:31 – Scott talks about working in a niche and how that makes it easy to speak a shared language with clients.
7:50 – Scott describes why research and PR go well together.
10:05 – Scott explains how data drives decision-making.
14:55 – Scott defines how reporting is used at every level of an industry.
18:26 – Scott explains how data helps with public opinion and policymaking, seeing where people stand on different issues.
21:10 – Scott talks about how data helps product development.
24:36 – Scott lists some resources that have been helpful to him.
Quote
“One of the things we know from our own research is that messaging that comes from PR is much more credible than many other sources. Even though sometimes you don’t have the same reach, the ones you do reach have more credibility, and research brings that to the table. It enhances all those efforts.” – Scott Bahr, president of Cairn Consulting Group.
Links:
“Method 20/20/20”: https://www.amazon.com/Method-20-Reflect-successful-Journal/dp/B08VYD6SK3
“Profit First” by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
“The Miracle Morning” by Hal Elrod: https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710
Activate the PR Maven® Flash Briefing on your Alexa Device.
Join the PR Maven® Facebook group.
About the guest:
Scott Bahr has over 25 years of market research experience in marketing and advertising (including PR), product development and strategic planning. One of his focuses has been on the outdoor sector which has included researching both the outdoor products and hospitality sectors. In particular, he has been the research partner with KOA for the North American Camping Report over the past eight years and has worked with the organization for 19 years. He has also worked with organizations in the RV (manufacturers, suppliers, dealers, associations) and outdoor recreation sectors in their marketing and branding efforts, strategic planning, customer experience, corporate social responsibility, services/amenities and employee development.
For the past several years, he has worked with organizations in both indoor and outdoor hospitality, including the gaming/casino areas, food services/restaurant space, accommodations, travel/tourism and the products and services that are a part of the hospitality industry. The organization also serves clients in branding/brand positioning efforts, evaluating consumer behavior, public opinion and policy, and product development.
Living in Western Maine, he is an avid outdoor recreation participant, whether it’s skiing, snowshoeing, hiking, backpacking, canoeing/kayaking or fly fishing.
Looking to connect:
Email: [email protected]
Website: https://cairnconsultinggroup.com/
LinkedIn: https://www.linkedin.com/in/scottabahr/
https://www.linkedin.com/company/cairn-consulting-group
LinkTree: https://linktr.ee/CairnConsulting
Twitter: @CCGResearch
Instagram: @cairnconsultinggroup