3 Small (but Challenging!) Changes to My Schedule that Transformed My Life & Business
Pursuing Freedom
Listen in as Erin shares: The #1 thing fulfilled successful people have in common What holds most people back The 3 small changes she made to her schedule that transformed her life as well as her business The reason she jokes that “busyness is laziness disguised as productivity” How many people are basically shooting themselves in the foot when it comes to take the wheel ourselves, our energy and our emotions The “Success Sandwich” and how you can create your own How to curate “vacation energy” …and much more! About Erin...
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A Deep Dive on the Power of Mindset to Change Your Life with Kelly Resendez
Pursuing Freedom
Listen in as Erin and Kelly discuss: How a customer who walked into the bank Kelly had been working at for 16 years changed everything and then 13 years ago she made another pivot while at the top of her game How Kelly’s mom getting sick set her on a path of getting present and prioritizing her emotional and physical wellbeing How Kelly’s theme of the year for 2007 supported her in continuing to build throughout 2008 Incorporating strong boundaries such as sending all calls to voicemail in order to keep focus The...
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World Travel, Adventures, and RE Investing with MTR Queen Sarah Weaver
Pursuing Freedom
Listen in as Sarah and I discuss: How she quit her job as an agent and got started in real estate investing while traveling the world; How, as a conservative investor, she plans her MTR property purchases; Why learning and listening to podcasts isn’t enough and what many investors are missing in order to be successful; How she “buys boring buildings in boring markets” in order to maximize profitable cash flow …and much more! ...
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How a Tragedy Triggered Transformation and the Path to Early Financial Independence with Diana Ossa and Josh Dobken
Pursuing Freedom
Listen in as Diana and Josh share: How each of their father’s passings triggered transformation and a life change How Diana was able to leave her W-2 job in a few short years How, when the real estate industry changed, Josh and Diana pivoted and found ways to use their skills in ways adjacent to real estate that still help them get to their goals How they embrace an attitude of constant learning in order to consistently move forward …and so much more! ...
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The Strategic (and FUN!) Approach to Early Financial Freedom with Catie Lawrence
Pursuing Freedom
Such a fun and informative episode with Catie. We discussed: The importance of mindset Why assessing your tolerance for risk is so important How Catie set herself up to leave her W-2 How Catie and her husband built Happy Homes organically Sharing what you do/offer with everyone you know and networking via events, social media or… …and so much more. About Catie Lawrene with Happy Homes, Ltd - living and working in the Denver Metro - is a Real Estate Agent, Real Estate Investor, A Marketer, Airbnb Super Host, House Hacker Fix and Flipper and Financial Freedom Advocate,...
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How to 1031 Exchange an Under-Performing Rental Property into a Cashflowing Passive Investment with Troy Eckard
Pursuing Freedom
Listen in as Troy gives us an education on 1031 Exchanges with mineral rights, including: How to use your money to create income as you wind down your career The three pieces of every piece of real estate How using mineral rights as part of a 1031 Exchange is a win for all His 3 premises when focusing on mineral rights The simplicity of 1031 in 180 days, first revenue check in 6 months, monthly checks on the 25th of each month for the next 25 to 75 years and a 1099 of the income you receive…no liability, no holding cost, no property tax … and much more About Troy Eckard With...
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Retire Rich with Rentals: Why Real Estate Investing is Still the Best Path to Wealth with Kathy Fettke
Pursuing Freedom
Listen in as Kathy and I discuss: How Kathy, a radio show host, got involved in real estate investing over 20 years ago after her husband’s cancer diagnosis How she not only survived, but thrived during the 2008 crash The story of Real Wealth Network and how it always starts with education The difference between real estate agents, investors and property managers when you’re looking to buy and hold properties How what was true 20 years ago is still true today when it comes to market selection How to become a passive...
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How Conviction plus Innovation took Laura Witte from $2M in volume to $86M in volume, in 2023!
Pursuing Freedom
Show Notes Listen in as Laura and I discuss: How she started 2023 with a $2M in volume month and, when everyone was saying it would be a bad year, decided not for her and ended it with $86M in volume How, after becoming a loan officer to help get her first loan, Laura left to form her own company: Truth and Lending Why her team doesn’t need to ask for business Her Personal Affordability Initiative How Tetris and mortgages are similar… … and so much more! ...
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From $3M to $300M with Nick Stageberg
Pursuing Freedom
SUCH a great episode with Nick… listen in to discover: How Nick started out in homeless shelters and did his first house hack at age 12 How he and his wife created huge wealth for themselves in a relatively short amount of time with the Burr business model How Nick never planned to sell a house to someone else when he got his real estate license and what changed that His joint venture approach to investment The Lemonade Stand Model What Nick and his team do instead of cold calling… The impact of being, or...
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Manage Your Money and Run Your Business like a Boss with Finance Expert Cheryl Heller
Pursuing Freedom
Listen in as Cheryl and I discuss: KPIs — what they are and their importance in any business, regardless of size Why knowing your cash flow and break even are just two pieces of the equation and it’s the third piece that many business owners miss to their detriment KPIs to measure across your entire business Why some business owners can’t get through a barrier of financial or business growth The strategic relationships with banking institutions you use The importance of managing your business and personal finances in tandem …and so much more! About Cheryl Heller is Managing...
info_outlineChoosing a niche in real estate might seem counterintuitive at first. In this solocast, I explain how niching down leads to predictable growth in your business. Hear insights about:
- Why choosing a niche leads to action and ultimately, results
- How to define your target audience and understand their specific needs
- Why you should pick a niche based on where you can add the most value, not where you will receive the most value
- Examples of different niches and how we can address their specific needs
- Why you should strive to be a solution for other areas of your clients’ lives, not just real estate transactions
- Why changing your message to one of enthusiasm, joy, and service can spark massive growth in your business
Why Choosing a Niche Leads to Growth
Q1 is finally here and it is time to find your pace, set your goals for the year, and create an actionable plan to achieve them! We have talked a lot about lead gen strategies because business development is going to play a major role in that process. It is important to figure out exactly who you want to serve, so your biz dev efforts don’t lead to burnout. Choosing a niche in real estate might seem counterintuitive, but it will lead you to more growth than you’ve ever seen from chasing every opportunity you come across. If you can identify a specific market segment and become the go-to expert in that niche, you will build consistent, predictable results that will fast-track you to achieving your goals!
Addressing Your Target’s Needs
In my experience, choosing a niche creates energy that converts into action and ultimately, results. It doesn’t necessarily mean you are limiting the scope of who you will work with. It means that, by defining a target market, you can get creative with the ways you address their specific needs. When you understand the specific needs of a market segment, you will identify new ways to solve them. This process of niching down is where creative pathways to growth are discovered, and it all stems from defining who you decide to serve!
Keep Adding Value
The reason choosing a niche leads to growth is because it creates a flurry of sales activity that doesn’t feel like sales activity at all! When you are focused on serving a specific target audience, you are not worried about what you are going to get out of your interactions. The only thing you need to worry about is what you are going to GIVE that subset of the community and how you can continue adding value beyond what you’re getting paid for. Identify a niche, understand their needs, and address them—this is the key to predictable growth in your business!
About Erin Bradley
Erin Bradley is a speaker and business coach, bestselling author, and host of the real estate podcast Pursuing Freedom. As a mortgage lender, Erin learned the hard way just how hard entrepreneurship and success in sales can be. From flat broke to 6-figures, and then to burnout, Erin and her team have been through it all! Erin operates under the mindset that you never give up, and you never settle, in life or in business. Anything is possible when you have the right mindset, great systems, and an amazing team. Erin is passionate about helping others design their ideal life, then create a business that is a vehicle to support that lifestyle, rather than rob you of it. And she’s on a mission to help you believe in, and achieve your biggest dreams!
How to Connect With Erin Bradley
- Website: https://www.pursuingfreedom.com/
Balanced Growth Course:
Additional Resources:
Book Recommendations:
- The Go-Giver, by Bob Burg and John David Mann