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CHOOSE - For A Plastic Free World!

Move the human story forward! ™ ideaXme

Release Date: 01/15/2021

US Intelligence and Resilience show art US Intelligence and Resilience

Move the human story forward! ™ ideaXme

Andrea Macdonald, founder of ideaXme interviews Dr. LaMesha Craft, all-source intelligence warrant officer, US Army (retired) and now contracted faculty member at the National Intelligence University, USA.

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Blue Abyss: One Giant Step For Extreme Environments Training show art Blue Abyss: One Giant Step For Extreme Environments Training

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Explored: An extreme environments UK based training facility planned to revolutionise training for space exploration and the energy sectors. Andrea Macdonald, Founder ideaXme interviews John Vickers, Founder and CEO of Blue Abyss

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How To Build Resilience In Tough Times? show art How To Build Resilience In Tough Times?

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Explored: How to build resilience? Andrea Macdonald, founder of ideaXme interviews Craig Fugate, former Administrator at FEMA, USA, (2009-2017), reporting to President Barack Obama. Considered by many to be one of the foremost crisis management and emergency managers.

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Decarbonise At Speed Or Get Left Behind! show art Decarbonise At Speed Or Get Left Behind!

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Explored: Need for industry to decarbonise at speed. Neil Koenig, TV Producer, Journalist and ideaXme board advisor interviews Keith Clarke, CBE, a sustainability campaigner and senior figure in creating the modern built world. He is currently Chair of Constructionarium, Member of Advisory Board, Environmental Change Institute, Oxford University and Director Women in Property Network. Moreover, until recently he was Chairman of the Forum for the Future, a leading international sustainability non-profit.

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What Will Future Human Habitats in Outer Space Look Like? show art What Will Future Human Habitats in Outer Space Look Like?

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Explored: Future Human Habitats In Outer Space.

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Champion of Intelligent Health! show art Champion of Intelligent Health!

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Explored: The potential of Artificial Intelligence (AI) to optimise healthcare and save lives. How is it doing so now and what is anticipated for the future? What are the risks we need to mitigate? Also discussed, AI ethics and AI Law. Andrea Macdonald, founder of ideaXme interviews Tom Lawry, National Director of AI for Health and Life Sciences at Microsoft. 

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How to Win the $10 Million Evolution 2.0 Prize? show art How to Win the $10 Million Evolution 2.0 Prize?

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Explored: How to win the Evolution 2.0 Prize? Andrea Macdonald, founder of ideaXme interviews Perry Marshall founder of the Evolution 2.0 Prize.

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Amy Karle BioArtist Invites Exponential Technologist To Collaborate show art Amy Karle BioArtist Invites Exponential Technologist To Collaborate

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Explored: Potential For Art To Move Exponential Technology Forward. Andrea Macdonald, founder of ideaXme interviews Amy Karle BioArtist.

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Can Law Save the Planet? show art Can Law Save the Planet?

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Explored: Can law save the planet? Andrea Macdonald founder of ideaXme interviews James Thornton CEO ClientEarth to talk of how law can save the planet.

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Rising Seas, Moving to Higher Ground show art Rising Seas, Moving to Higher Ground

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Explored: Rising Seas. Mitigation against the damage caused by rising sea levels. Richard W Smith, ideaXme world oceans ambassador interviews John Englander President and Founder Rising Seas Institute.

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More Episodes

Karen Potter, Director of sustainability hub https://sustainability-hub.org and ideaXme sustainability ambassador interviews James Longcroft, Managing Director, CHOOSE Packaging. https://www.choosepackaging.co.uk.

CHOOSE is a packaging development company that is leading the move away from plastic bottling to environmentally friendly options. CHOOSE uses biodegradable materials that are 100% plastic free in all their packaging and is working to help transition businesses from fossil fuel-based products to sustainable solutions. James started CHOOSE as a profitable business venture, in doing so he embarked on a journey with unexpected consequences.

He began selling water in single use plastic bottles and evolved to a business committed to removing plastics from the economy and out of the eco-system. CHOOSE partners with organisations to provide solutions with a global impact. James graduated from Durham University, with a Bachelor of Science in Chemistry and began his career working with oil companies. Shortly after, he followed his entrepreneurial drive and explored opportunities to begin his own business. From a career rooted in the fossil fuel industry, he now champions business commitment to sustainability and circular economic policies.

Karen is a passionate environment and sustainability campaigner leading Government and Parliamentary efforts to promote Net Zero policy solutions as well as lead on COP26, business, community and civic action. She is a project development specialist with extensive experience in designing and delivering new initiatives to promote sustainability, social responsibility, smart energy, green economy and clean tech investment. Highly experienced in government, NGO and public sector communications, building and managing senior stakeholder relations and media engagement.

In this interview James shares:

His journey from business entrepreneur to philanthropist to leading advocate for a plastic free future. James was moved to action after a trip to Africa revealed how effective modest contributions to safe water and development of infrastructure was in the region. He committed to providing more support and began to move into a sustainable and eco-friendly business model.

Interview credits: Karen Potter, ideaXme sustainability ambassador.

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