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Turning Culture into Competitive Advantage with Jeff Grimshaw

The Remarkable Leadership Podcast

Release Date: 09/11/2019

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Leaders are always transmitting signals, whether they are intentional or not. Teams take cues from their leaders to create a culture and your culture can give you a competitive advantage. Jeff Grimshaw works to align people with their strategy and is the co-author of Five Frequencies: Leadership Signals that Turn Culture into Competitive Advantage. With over 20 years of research, Jeff and his colleagues found leaders create a culture through their words and actions (their signals) on Five Frequencies. Jeff discusses these frequencies and gives examples to turn the culture you have into the culture you need.

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