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Does Your CTA Need a Facelift?

Monetize the Mic

Release Date: 11/29/2021

Masterclass Session 3 show art Masterclass Session 3

Monetize the Mic

How to Close Sales from Your Podcast Interviews Find all the replay videos at before they expire on Monday at midnight!

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Masterclass Session 2 show art Masterclass Session 2

Monetize the Mic

How To Deliver a Brand Strengthening Interview Find all the replay videos at before they expire on Monday at midnight!

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Masterclass Session 1 show art Masterclass Session 1

Monetize the Mic

Building a Strong Foundation So You Don’t Waste Time on the WRONG Shows Find all the replay videos at before they expire on Monday at midnight!

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Gaining Incredible Value from Podcast Guesting with Steve Wiideman show art Gaining Incredible Value from Podcast Guesting with Steve Wiideman

Monetize the Mic

On today’s episode of Monetize the Mic, Jess is talking with Interview Connections client Steve Wiideman of Wiideman Consulting Group. Steve has achieved some incredible results with podcast guesting including improved SEO, great relationships, and earning a huge amount of revenue. Additionally, Steve is currently in communication with 60 leads that he has gained from his interviews and has gotten about $250,000 in value from podcast guesting on relatively small shows.  Connect with Steve on social at @SEOSteve or send him an email at steve [at] wiideman.com (he reads every single...

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Replay: Elisabeth Kristof's Episode of We Get It, Your Dad Died show art Replay: Elisabeth Kristof's Episode of We Get It, Your Dad Died

Monetize the Mic

On today’s episode of Monetize the Mic, Margy is sharing an episode from the most recent season of her podcast We Get It, Your Dad Died. This episode features an interview with Elisabeth Kristof of Brain Based Wellness. She is an expert in the nervous system and the information she shares in this episode can be relevant to business owners who are ready to take the next step, but are being held back by limiting beliefs.   “What if the things you feel most shame about have nothing to do with who you are as a person? This episode offers the most powerful gift of all; freedom from shame...

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How to Nurture Your Leads from Podcasts with Social Selling featuring Ryann Dowdy show art How to Nurture Your Leads from Podcasts with Social Selling featuring Ryann Dowdy

Monetize the Mic

On today’s episode of Monetize the Mic, Jess interviews Interview Connections client Ryann Dowdy about how to nurture your podcast leads using the power of social media.  Ryann has recently combined her sales methodology with Kelly Roach’s in order to create the Social Sellers Academy.   Ryann explains how people need to see more of you in order to pay attention to you. Business owners need to create more content and post more and more in order to create familiarity because people buy from those they know, like, and trust. When you guest on podcasts, you create the trust factor,...

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Your Business Isn't Sustainable...And That's Okay show art Your Business Isn't Sustainable...And That's Okay

Monetize the Mic

On today’s episode of Monetize the Mic, Margy and Jess discuss why your business isn’t sustainable and why that’s not entirely a bad thing. After a coaching client came to the realization that her business wasn’t sustainable, she began to panic. But your business not being sustainable is just a part of the growth journey. There are always parts of your business that aren’t sustainable, but entrepreneurs should constantly be evolving their businesses and consider those areas places to grow rather than a death sentence for their companies.

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Top 5 CEO Lessons from 2021 show art Top 5 CEO Lessons from 2021

Monetize the Mic

On today’s episode of Monetize the Mic, Margy is sharing her top five CEO lessons from 2021. Margy and Jess talk about the importance of asking questions to advocate for your own clarity, being a stand for your own excellence (even when it’s annoying), giving yourself a bird’s eye view (even when you’re in it), getting really honest with yourself about where and how you’re showing up as a leader, and not crumbling. Learning all of these lessons over the past year have not only made Margy a better leader, but have also improved the results and performance of the entire team. Email us...

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Dangerous Truisms show art Dangerous Truisms

Monetize the Mic

On today's episode of Monetize the Mic, Margy and Jess are talking about the power of just taking the leap and implementing something, even if it's not perfect right now. "Do it, even if it's sloppy" is not universally good advice for every situation, but for some systems and strategies, you can implement now and clean up later without any major repercussions. You do need to be mindful and able to distinguish what advice is right for you in your business. Margy also shares some common dangerous truisms that you should be mindful of.

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Don't Make a Vision Board show art Don't Make a Vision Board

Monetize the Mic

On today's episode of Monetize the Mic, Margy and Jess are talking about why you shouldn't make a vision board...because you should make a presence board instead. For some people, vision boards are helpful to guide you towards your future, but it's also helpful to be grateful for all the things you have now and everything you've accomplished thus far. If you're more future-focused, making a presence board can be the grounding you need.  Email us your presence board to support[at]interviewconnections.com

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More Episodes

On today's episode of Monetize the Mic, Jess and Margy talk about how to improve your call to action. The call to action is how you convert the audience of the show into clients, so you want to be intentional when creating their journey from listener to client.

Mia Hewett - Business coach has closed over $52k in high ticket sales from listeners who heard her on podcasts. Again, these are leads who come NOT needing a ton of nurture. They come ready to buy.

-Hosts will give you an opportunity to share with the listeners how they can connect with you online after the interview

-This is your opportunity to share your call to action 

-Your CTA MUST: 

    1. Be Free (or extremely low priced, like a book) 
    2. Be ONE THING (not a menu of options or a list of all your social media handles) 
    3. Be valuable to the listeners 
    4. Be the next intentional stop on the journey a client makes from when they first hear about you, to when they become your client 
    5. BE DIRECTIVE IN YOUR DELIVERY 

 

Simple CTAs that work 

-Consult Call

      1. Mark Willis has closed 32 new clients from podcasts! After his podcast interview, his CTA is inviting listeners to schedule a free consultation. From those consults, he’s converted dozens of high end long term clients resulting.

 

-Free Book or Chapter

    1. Client Chris Prefontaine offers his book for free on podcast interviews, and 50% of those who receive the book convert to Chris's program!

 

-Facebook Group

    1. Here at Interview Connections, we send people to our Facebook group, Guest Expert Profit Lab. We offer free valuable information to group members, and are able to nurture and educate leads about our services!
    2. A Quiz
      1. Client Stacey Brown Randall sends leads to her Referral Ninja quiz! She says that quizzes are easy and engaging because the quiz taker is taking action while answering the questions. You are able to customize their results which allows the quiz taker to know where they are starting from which connects them to learning more from you!

 

Audit your current call to action?

  1. Is it free or very low dollar?
  2. Is it easy to spell and remember?
  3. Is it clear and concise?
  4. Are you delivering it with confidence? 
  5. Are you sending the listener somewhere where you are moving them through your funnel?