How to Get Better Prospecting Results According to Chad Burmeister, Ep #223
Release Date: 12/09/2020
Mark Sellers Shares a Respectful Cold-Calling Method, Ep #399
Sales Reinvented
Between people not answering calls from phone numbers they don’t recognize, to spam filters, to people silencing their phones—it’s become harder and harder to connect when making cold calls. What is a salesperson supposed to do? Mark Sellers joins me in this episode of Sales Reinvented to share how he navigates making cold calls (or sending cold emails) in a way that captures his prospect’s interest—and respects their time. Outline of This Episode [1:17] Is cold-calling still relevant? [3:04] Is cold-calling an art and science? [3:38] How Mark prepares for cold-calling [5:51]...
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Boost Your Cold-Calling Effectiveness with Kristie Jones, Ep #398
Sales Reinvented
In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today’s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series. Outline of This Episode [0:58] Kristie’s definition of cold-calling [1:25] The art and science of cold-calling [2:34] How Kristie prepares for cold-calling [5:10] The most effective way to...
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Leverage Your LinkedIn Profile as a Pre-Sales Tool per Mark White, Ep #397
Sales Reinvented
Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White. Outline of This Episode [1:26] Why a compelling LinkedIn profile is key [2:55] The elements that have the...
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Your LinkedIn Profile Should Make You Sellable per Kevin Turner, Ep #396
Sales Reinvented
LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented. Outline of This Episode [1:35] Why a compelling LinkedIn profile is important [2:27] The elements with the greatest impact on sales [4:14] How to tell your professional story on LinkedIn...
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Create a LinkedIn Profile that Serves Your Prospects with Karen Tisdell, Ep #395
Sales Reinvented
Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you’re credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don’t feel like they’re wasting their time. You have to show up in service to your prospects. How? Karen Tisdell shares her process in this episode of Sales Reinvented. Outline of This Episode [1:31] Why a compelling LinkedIn profile is important [3:02] Your headline follows you everywhere—prioritize it [4:15] How to tell your professional story on...
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Angela Dunz: Be Passionate on Your LinkedIn Profile, Ep #394
Sales Reinvented
When someone searches for your name in Google, LinkedIn is usually the first result. Take advantage of that opportunity. If you don’t provide someone with a great LinkedIn profile, why would they waste their time on you? Angela Dunz primarily works with attorneys. And according to the research, 94% of people look at an attorney’s LinkedIn profile before their website. Learn how to make good use of that real estate in this episode of Sales Reinvented. Outline of This Episode [1:11] Why a compelling LinkedIn profile is important [3:12] Above-the-fold curb appeal is...
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Leslie Hughes: Why You Need to Write Your LinkedIn Profile for Your Prospects, Ep #393
Sales Reinvented
How do you want the reader to feel once they’ve looked over your profile? What action are you hoping they’ll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you’ve built trust, they’re more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in this episode of Sales Reinvented. Outline of This Episode [0:45] Why a compelling LinkedIn profile is important [1:21] Why your photo, banner, and headline are key [2:36] How to tell your professional story on LinkedIn [5:45]...
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How to Tell Your Professional Story on LinkedIn per Rhonda Sher, Ep #392
Sales Reinvented
70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what’s on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? Rhonda Sher shares some great ideas in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:42] Why your photo, headline, and banner are key [2:36] How to tell your professional...
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Learn to Leverage Video on Your LinkedIn Profile with Sheral DeVaughn, Ep #391
Sales Reinvented
If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented. Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [1:55] Why Sheral focuses on the featured section [3:09] How to tell your professional story on LinkedIn [4:30] Balancing professionalism and personality ...
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Creating Content Consistently is Key to LinkedIn Success per Andy Paul, Ep #390
Sales Reinvented
Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:52] It’s your content that attracts potential buyers [5:38] How to tell your professional story on LinkedIn [7:53] Balancing professionalism and personality [9:23] How often to update your LinkedIn...
info_outlineHow do you get better prospecting results? What is the best and easiest way to bring in leads? How do prospecting and lead generation play valuable roles in the sales process? In this episode of Sales Reinvented, Chad Burmeister shares how he pairs innovative thinking with leading technology to get better prospecting results.
Chad Burmeister is the CEO of ScaleX AI which aims to solve salespeople’s pipeline problems. Chad’s goal is to empower sales professionals to become the best version of themselves by focusing on their mindset, skillset, and toolset. Don’t miss his valuable take on the lead generation and prospecting process.
Outline of This Episode
- [0:51] The difference between prospecting and lead generation
- [2:08] Why are they important?
- [3:21] Chad’s perfected prospecting process
- [5:26] Success relates directly to your level of EQ—not IQ
- [7:35] Get comfortable being “Iron Man”
- [8:38] Chad’s top 3 do’s and don’ts
- [10:48] Why you NEED to be different
Why both prospecting and lead generation are valuable
Chad sees prospecting as getting a list and making emails, phone calls, or social connections. It’s marketing outward. Lead generation is more along the lines of creating content—like a podcast episode—that you drop out on social channels, email, etc. Prospecting is a brute-force technique and lead generation is finessed.
Chad emphasizes that lead generation is hugely valuable. If you can become your own marketing department and create your own content, you can be a thought leader and expert in your space. You’ll get personal inbound leads to yourself—not just your business. It’s a combination of brute-force and flow of inbound leads.
Chad’s ScaleX prospecting process
Chad’s company has perfected the prospecting process. They pull 1,000 leads a month. They then have a virtual assistant execute 3,000–5,000 emails against that list of people. Then they automate social outreach and do 50,000 impressions through paid ads against the same people. They just added the ability to send Vidyard or Loom videos to the top 100 prospects as well. It’s the brute-force prospecting that’s 80% automated and 20% human-driven.
For Chad, the lead generation process means jumping into a monthly meeting where he records video for an hour plus. That one video gets chopped into 60 to 90-second segments that get pushed out onto his social channels. That alone brings in 2–3 leads a day.
Success relates directly to your level of EQ—not IQ
Chad points out that the level of success you have prospecting relates directly to your level of EQ—not IQ. When you’re selling to a certain part of the market, what are their triggers? What is their emotional process? It needs to be natural for your audience to understand. Park Howell teaches a simple process: You set the context, then you use “and” to raise the stakes, then “but”, and “therefore.” You can use this for anything you’re selling. It’s a simple approach to mapping your audience to your solution. You have to put out content that hits home and gets people to take a specific action. Chad shares a specific example—listen to hear him drive the point home.
How do you get better results? Be different.
At the beginning of the pandemic, one of Chad’s customers called him. One of the companies she did PR for was ordered to switch their apparel production over to mask production. So they printed 100 million masks and sold them all to Amazon in one week. She knew she could continue to do well from a commission perspective. So she asked Chad to help her come up with an approach for selling masks.
So they got together and recorded a 43-second voicemail. They then pulled a list of 1,200 heads of procurement from Fortune 2,000 companies and left them voicemails for 2 days straight. She got 3–5 returned calls per hour. 70% of the time they didn't even listen to the message but still called back.
What Chad learned is that you have to get the right person on the phone. His client sold $10 million worth of masks in 6–8 weeks. There were hundreds of other companies out there selling masks that did emails, social outreach, and other traditional means. The moral of the story? You have to be different than everyone else or you’re going to get the same results.
Resources & People Mentioned
Connect with Chad Burmeister
Connect With Paul Watts
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