Why Referral-Driven Lead Generation is a Game-Changer with Joanne Black, Ep #226
Release Date: 12/30/2020
Mark Sellers Shares a Respectful Cold-Calling Method, Ep #399
Sales Reinvented
Between people not answering calls from phone numbers they don’t recognize, to spam filters, to people silencing their phones—it’s become harder and harder to connect when making cold calls. What is a salesperson supposed to do? Mark Sellers joins me in this episode of Sales Reinvented to share how he navigates making cold calls (or sending cold emails) in a way that captures his prospect’s interest—and respects their time. Outline of This Episode [1:17] Is cold-calling still relevant? [3:04] Is cold-calling an art and science? [3:38] How Mark prepares for cold-calling [5:51]...
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Boost Your Cold-Calling Effectiveness with Kristie Jones, Ep #398
Sales Reinvented
In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today’s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series. Outline of This Episode [0:58] Kristie’s definition of cold-calling [1:25] The art and science of cold-calling [2:34] How Kristie prepares for cold-calling [5:10] The most effective way to...
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Leverage Your LinkedIn Profile as a Pre-Sales Tool per Mark White, Ep #397
Sales Reinvented
Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White. Outline of This Episode [1:26] Why a compelling LinkedIn profile is key [2:55] The elements that have the...
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Your LinkedIn Profile Should Make You Sellable per Kevin Turner, Ep #396
Sales Reinvented
LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented. Outline of This Episode [1:35] Why a compelling LinkedIn profile is important [2:27] The elements with the greatest impact on sales [4:14] How to tell your professional story on LinkedIn...
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Create a LinkedIn Profile that Serves Your Prospects with Karen Tisdell, Ep #395
Sales Reinvented
Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you’re credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don’t feel like they’re wasting their time. You have to show up in service to your prospects. How? Karen Tisdell shares her process in this episode of Sales Reinvented. Outline of This Episode [1:31] Why a compelling LinkedIn profile is important [3:02] Your headline follows you everywhere—prioritize it [4:15] How to tell your professional story on...
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Angela Dunz: Be Passionate on Your LinkedIn Profile, Ep #394
Sales Reinvented
When someone searches for your name in Google, LinkedIn is usually the first result. Take advantage of that opportunity. If you don’t provide someone with a great LinkedIn profile, why would they waste their time on you? Angela Dunz primarily works with attorneys. And according to the research, 94% of people look at an attorney’s LinkedIn profile before their website. Learn how to make good use of that real estate in this episode of Sales Reinvented. Outline of This Episode [1:11] Why a compelling LinkedIn profile is important [3:12] Above-the-fold curb appeal is...
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Leslie Hughes: Why You Need to Write Your LinkedIn Profile for Your Prospects, Ep #393
Sales Reinvented
How do you want the reader to feel once they’ve looked over your profile? What action are you hoping they’ll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you’ve built trust, they’re more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in this episode of Sales Reinvented. Outline of This Episode [0:45] Why a compelling LinkedIn profile is important [1:21] Why your photo, banner, and headline are key [2:36] How to tell your professional story on LinkedIn [5:45]...
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How to Tell Your Professional Story on LinkedIn per Rhonda Sher, Ep #392
Sales Reinvented
70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what’s on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? Rhonda Sher shares some great ideas in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:42] Why your photo, headline, and banner are key [2:36] How to tell your professional...
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Learn to Leverage Video on Your LinkedIn Profile with Sheral DeVaughn, Ep #391
Sales Reinvented
If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented. Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [1:55] Why Sheral focuses on the featured section [3:09] How to tell your professional story on LinkedIn [4:30] Balancing professionalism and personality ...
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Creating Content Consistently is Key to LinkedIn Success per Andy Paul, Ep #390
Sales Reinvented
Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:52] It’s your content that attracts potential buyers [5:38] How to tell your professional story on LinkedIn [7:53] Balancing professionalism and personality [9:23] How often to update your LinkedIn...
info_outlineWhat is the key to driving more leads into your pipeline? How does prospecting become something you enjoy—not a chore? Joanne Black believes it’s through referral-driven lead generation. It’s a game-changer that most salespeople don’t know how to properly employ. Joanne shares the details in this episode of Sales Reinvented. Don’t miss it!
Joanne Black is America’s leading authority on referral selling, a sales contrarian, and the author of No More Cold Calling and Pick Up the Damn Phone! She works with sales organizations to build a referral culture, ensure a qualified pipeline, and get the one-call meeting.
Outline of This Episode
- [0:50] The difference between prospecting and lead generation
- [1:59] Why are they so important?
- [2:37] Joanne’s referral-driven lead generation system
- [5:23] Salespeople must be relationship builders
- [9:51] Why you should improve your LinkedIn skills
- [11:35] Joanne’s top 3 dos and top 3 don’ts
- [13:48] Referral-driven lead generation drives revenue
Joanne’s referral-driven lead generation system
Joanne uses a referral selling system that includes strategy, metrics, skills, and accountability. Every salesperson loves referrals. The conversion rate is more than 50%. What they’re usually missing is a reliable process where metrics are set to get referrals. Joanne notes that sales leaders think they’re doing a good job with referrals. But the reality is that referrals are few and far between.
So she points out that they’re not leveraging one area that would be a game-changer: When you talk about lead generation, who is better to refer to you than your clients? You’ve built relationships with them. Your business, product, or service has helped them achieve results. The problem is that they don’t know what to do and salespeople don’t know how to ask.
You have to start with a strategy around referral selling. What outcome do you expect? You have to be committed to making referrals your #1 outbound approach. You have to measure it, set KPIs, build the skills of your sales team, and teach them how to ask for a referral and get an introduction. Then you make sure they’re accountable to a result. Because without accountability, nothing changes.
Build relationships to build trust
You need to be relationship builders—not sales pitchers. Salespeople pitch and cold email in every means possible. But we already know that pitches don’t work. It’s why the sales profession has gotten a bad name. Customers buy because of the relationship and trust they have with you. Without a relationship, the rest doesn’t matter. The research shows that trust is important but only 18% of buyers said they trust salespeople.
If a client agrees to refer someone to you, you help walk them through what that process looks like. Typically, they call or email their connection and say “I’d love for you to talk to Paul Watts, and here’s why…” This person will trust your client, trust that they won’t waste their time, and that they’re a credible resource. The trust transfers to you.
Good salespeople also need patience, persistence, and a good contact strategy. How are you going to stay in touch? What insights can you share?
Why you should improve your LinkedIn skills
Joanne emphasizes that you need LinkedIn skills. LinkedIn is a place to begin a conversation and build a relationship—not to pitch. She recommends sending a personalized invitation to make a personal connection. It’s also a great place to begin insightful conversations if you’re really good at asking questions. There is so much news coming in and so many things to talk about. What is going on that you can educate yourself on so you can engage in conversation with your prospect? You build an amazing relationship, learn what they’re looking for, and schedule the next call.
Referral-driven lead generation drives revenue
A sales VP came to Joanne with a problem. She needed to drive revenue faster. So what did Joanne recommend? That they implement a referral system. In less than two months of implementing the new lead generation system, they drove 26 opportunities into their CRM. Joanne points out that it reinforces the fact that people aren’t systematically getting referrals. There’s a huge opportunity to close the gap with referral-driven selling. Listen to this episode of Sales Reinvented to learn more!
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