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172: Scaling Up Insights — Coach Panel with Roland Siebelink and Cheryl Biron

Scaling Up Business Podcast

Release Date: 10/16/2019

191: Steve McKee — Unstick Your Growth show art 191: Steve McKee — Unstick Your Growth

Scaling Up Business Podcast

Are you feeling stuck, stalled, and stale? This show is for you! Today’s expert dives into what you can do when your growth stalls out and how to reignite it back on track. With 30-plus years of experience, the answers might surprise you.

190: Steve Kosch — Media Training for CEOs show art 190: Steve Kosch — Media Training for CEOs

Scaling Up Business Podcast

As a leader, you need to learn how to speak and command a room. The ability to speak effectively opens a lot of doors and helps your team understand the overarching goal you’re trying to achieve. It’s also an incredibly useful skill to have if you are presenting a talk or being interviewed. Today’s guest is a veteran broadcaster and media trainer!

189: Les Lent — The Profession of Sales show art 189: Les Lent — The Profession of Sales

Scaling Up Business Podcast

People get into sales because they’re great at talking, but once they’re in it, they realize they also need to be good at listening. Once they have these two things down, the final step is to have a repeatable process so that you can close deal after deal, seamlessly.

188: Scaling Up Insights — Coach Panel with Eugene Terk show art 188: Scaling Up Insights — Coach Panel with Eugene Terk

Scaling Up Business Podcast

What’s happening in the world of Scaling Up? Our panel guest is Eugene Terk; he is the VP of Business Development & General Counsel for Align Technologies. He and Bill discuss everything from Horst Schulze’s biography, Excellence Wins, to the #1 investment of the decade, how to best leave a fulfilling legacy, and so much more!

187: Andy Buyting — Strategic Marketing for the 2020s show art 187: Andy Buyting — Strategic Marketing for the 2020s

Scaling Up Business Podcast

Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers!

186: Klyn Elsbury — How to Unstick Yourself show art 186: Klyn Elsbury — How to Unstick Yourself

Scaling Up Business Podcast

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185: Fighting for Gender Equity for Both Sides show art 185: Fighting for Gender Equity for Both Sides

Scaling Up Business Podcast

Gender equality is not just about closing the pay gap for women and making the office environment equal; there are a lot of positive effects a company can have when both sides of the population are represented fairly.

184: Building Stronger Customer Connections show art 184: Building Stronger Customer Connections

Scaling Up Business Podcast

We can reach anyone through technology, whether it be through social media, Slack channels, text, emails, etc., there is always a way to get through to someone, yet we are less and less connected. How can we truly connect with people in a meaningful way? Our guest is an expert in customer service through connection.

183: The Best of Scaling Up Over the Years! show art 183: The Best of Scaling Up Over the Years!

Scaling Up Business Podcast

We have a special episode for you today as we close out the decade. A best of 10 podcast episodes from the Scaling Up Podcast that our listeners and production crew have loved over the years! Happy New Year!

182: Scaling Up Insights — Coach Panel with Andres Zylberberg and Kim Bayer-Augustavo show art 182: Scaling Up Insights — Coach Panel with Andres Zylberberg and Kim Bayer-Augustavo

Scaling Up Business Podcast

Today’s panel coaches are Andres Zylberberg and Kim Bayer-Augustavo. Andres has over 15 years of experience as a consultant and business growth coach and Kim worked as the Marketing Officer for McDonald’s for over 22 years and now impacts companies as a growth coach, as well.

More Episodes

We have two amazing guests for you this week, Roland Siebelink and Cheryl Biron, to weigh in on some of their thoughts about what’s new in the world of scaling up. Stay tuned as Bill and our guests dive into the health of an organization, developing better leaders and people, and how to brace for the upcoming market storms ahead.


Roland Siebelink is an award-winning tech startup CEO as well as one of Bill’s former clients. He is a coach that focuses on mid-stage tech startups and works one-on-one with CEOs to scale their businesses. Cheryl Biron has an MBA in Marketing from The Wharton School and serves as a CEO for One Horn Transportation. She has used the Rockefeller Habits to reduce her demanding role and obtain more freedom. Charyl is also a coach and is the author of The Hot Tub Manifesto!


This panel’s first topic of discussion is the health of an organization. Rajendra Sisodia has an upcoming book on the subject about how to align multiple stakeholders, customers, and employees into a purpose-and-values-driven company. The purpose of a company should not be solely to make money. The ability to make money is definitely in a scorecard, it’s an indicator of company health, but it is a very weak ‘core purpose.’


In order to develop a healthy organization, their leader must be self-aware, and open to being coachable. One in five executives quit the coaching process because it’s uncomfortable to shine the mirror onto themselves and look at their flaws. Roland shares that in this coaching process, it goes a long way to just be kind than to be right. Cheryl agrees. To her, it’s about finding the right battles to fight for and let go of.


The next topic is about the value of people! There are forecasts that there is going to be another recession soon, so what does that mean for leaders, today? Cheryl shares an example of how people can work together for the greater good of the company so that no one does get laid off by taking pay cuts and allowing staff to go on vacation without pay. It’s not an ideal scenario, but it benefits everyone as a whole because they still have jobs during tough times.


Roland agrees with this approach. By being conscious of the market volatility and adapting your workforce to it, you also have the ability to retain industry knowledge. If you had initially laid off your workforce and were seeking the same level of expertise two to three years from now when the market has somewhat recovered, it would be nearly impossible to find these individuals again.


The next topics cover the customer experience, going the extra mile the way Airbnb does, upcoming Scaling Up workshops, the benefits of a daily huddle, getting lost in communication platforms, and visualizing company BHAGs.


Interview Links:

Rajendra Sisodia

John Ratliff

Randall Reeves

Mr. Jenkins Told Me Forgotten Principles That Will Grow Any Business, by Jonathan Bancroft


Connect with Roland:


Roland on LinkedIn

Scaling Silicon Valley Style: Growing Big But Not Corporate, by Roland Siebelink & Doug Miller


Connect with Cheryl:



Cheryl on LinkedIn

Hot Tub Manifesto: The Entrepreneur's Guide to Having It All, by Cheryl Biron, and Louis Biron, with Carl Gould



Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!
Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube