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216: Scaling Up Insights — Coach Panel with Bruce Eckfeldt and Anita Cabell

Scaling Up Business Podcast

Release Date: 07/15/2020

Ingraining Culture with a Manifesto show art Ingraining Culture with a Manifesto

Scaling Up Business Podcast

In this episode Bill emphasizes the significant impact of crafting a company manifesto as a foundational tool for embedding cultural elements deeply and swiftly into the organizational fabric. This manifesto should articulate the company's purpose, its emotional core, the vision for the future, the values guiding its operations, promises made to customers, and a long-term transformational goal, commonly referred to as a "big, hairy, audacious goal" (BHAG). By doing so, a manifesto provides a comprehensive overview of why the company exists, its direction, how it plans to get there, the...

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Scaling Up Business Podcast

  In this episode, Bill delves into the significance of creating a powerful and positive company culture as a foundational strategy for scaling businesses effectively and sustainably. He likens the ideal company culture to a "good cult," emphasizing the need for intentional, cult-like qualities within a company to foster unity, commitment, and shared values among team members. By drawing parallels with companies like Disney and Apple, known for their strong, cult-like cultures, Bill outlines how such a culture can significantly contribute to a company's success by enhancing...

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If maintaining positive cash flow is keeping you up at night, this is the conversation you need to hear. Once you’ve got cash figured out, everything runs more smoothly.   Peter Kingma works with multinational clients and leads EY Working Capital services in the Americas. Corporate leaders entrust him to help liberate cash through operational improvements, which help in reducing costs and improving service quality. His new book, Cash Is King, discusses why your company’s cash position should be on an equal footing with sales, cost, and service, and how to make that happen.  ...

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In this insightful episode, Bill delves into the essence and significance of company core values, demystifying how to get them right and why they are so crucial for creating a thriving, scalable business. He emphasizes that core values are not mere aspirational statements or the embodiment of desired traits but rather a reflection of how a company operates at its best. Bill argues that core values should guide the behavior and decisions within a company, ensuring it grows in a way that remains true to its founding principles without becoming overwhelming or diverging into something the founder...

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Effective leaders know how to delegate the things they don’t do well — or don’t want to do well — so that they can focus on their strengths and move the company toward greater success.   Dave Kerpen is currently an advisor to many companies and is the CEO/Co-Founder of Apprentice, a platform that connects entrepreneurs and business leaders with smart and motivated college students looking for real-world experience and mentorship. Dave’s new book, Get Over Yourself, shares the roadmap for how you can shift your mindset (and your workload) to focus on the things most important for...

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In this episode, Bill delves into the psychological barriers that hinder our ability to secure affirmative responses in business interactions, emphasizing the detrimental impact of personal concerns and self-doubt. He identifies common worries, such as fearing one is too salesy or arrogant, and illustrates how these internal fears can prevent effective communication and diminish the enthusiasm in pitches or proposals. Bill proposes a solution to shift focus away from oneself and towards understanding and addressing the needs and interests of the other party. By acknowledging and setting aside...

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Scaling Up Business Podcast

The ultimate goal of building a company is to build its value. Designing a company that can get rich is not always top-of-mind for business owners, but it should be.   Christopher Volk is the author of The Value Equation. Christopher was instrumental in leading and publicly listing three successful companies, two of which he co-founded. A 2019 regional winner of EYs’ Entrepreneur of the Year award, Christopher is a frequent university lecturer and serves on multiple non-profit boards.   Not all companies are created equal. While many companies focus on their goods or services that...

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Scaling Up Business Podcast

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Does dignity in the workplace really matter? Plenty of companies seem to get by without upholding dignity, but with over 40 years of experience and $60 million in annual sales, today’s return podcast guest knows there is a better way.   Ari Weinzweig is the co-founder of Zingermans Delicatessen. Ari, alongside his co-founder, Paul Saginaw, started Zingerman’s in 1982 as a restaurant and specialty food retail space. Now the Zingerman’s Community of Businesses has 23 partners, employs over 750 people, and generates over $60 million in annual sales from ten separate businesses.  ...

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Our two coach panelists have both been on the show before. Bruce Eckfeldt is a consultant, Certified Gazelles coach, and speaker on organizational development and performance management. Anita Cabell is the Founder of Leading Edge and has been in the Chinese market for the last 18-plus years as a Scaling Up Coach.

 

Today’s panel dives in on what they’ve been seeing when it comes to scaling forward during this pandemic. Bill has seen some surprising things happen this quarter, as some of his clients have been able to scale effectively to $1 million-plus in their revenue.

 

Anita has been working globally for a number of years and her advice is to not be afraid of the virtual world. There is so much that can get done. Anita has a lot of Asian clients and since they were hit first, she was able to see what they did to pivot and bring that knowledge and advice back to her U.S. clients.

 

Bruce has seen two things happening here when it comes to pivoting and scaling forward. The first is that his clients have been very quick to get a top-down approach and look to where their company can change and adapt within the market. Second, the mindset of the entrepreneur is very flexible. Those who have seen this level of crisis before are taking this as just another challenge to work through.

 

As Bruce is currently working with a lot of CEOs in New York, he is noticing a lot of them are comparing these new events to 9/11. It’s bringing back memories of how to figure out things when everything was uncertain and up in the air.

 

When this pandemic hit, Bill was concerned. He thought he might have to retire early because we were going through a recession. Not wanting to have idle hands, he provided coaching services for free or ‘pay what you can’ and because of this, his business is thriving and busier than ever, and revenues are up!

 

Interview Links:

Eckfeldt.com

Bruce on LinkedIn

Leadingedgebusinesscoaching.com

Anita on LinkedIn

 

Resources:

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