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MPM 030: How Product Managers Act Like Entrepreneurs

Masters of Product Management

Release Date: 03/19/2018

A Seat at the Table: The Chief Product Officer Role, with Navya Rehani Gupta, CPO at Peek.com  show art A Seat at the Table: The Chief Product Officer Role, with Navya Rehani Gupta, CPO at Peek.com

Masters of Product Management

The Chief Product Officer (CPO) role is still a fairly new role. I get asked quite often where product management should sit within an organization. Historically, it has typically reported up through either marketing or technology, but more and more, organizations are realizing the value of having a product leader at the executive level, having a seat at the c-suite table when all important decisions are being made. The CPO is often that executive.  In this episode, Navya Rehani Gupta, Chief Product Officer at Peek.com, shares her experiences in and insights about the important CPO role.

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Product Management with Remote Teams, with Kevin Urrutia, co-founder of Voy Media show art Product Management with Remote Teams, with Kevin Urrutia, co-founder of Voy Media

Masters of Product Management

There is a lot of discussion about whether co-location / in-person work is best for product management and innovation or if remote work can be just as effective. Maybe there is no one right answer there, and certainly there are pros and cons to both. This episode is a conversation about being successful in product management with remote teams.

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The Importance of User Interviews and Customer Research, with Keerthi Hoback, Senior Director of Product Management, Major League Baseball  show art The Importance of User Interviews and Customer Research, with Keerthi Hoback, Senior Director of Product Management, Major League Baseball

Masters of Product Management

There are few things that can make a bigger impact on the ultimate success of a product than a true, deep understanding of customer needs. Without this understanding of customers, their problems, situations, environments, needs, it is really just a matter of luck if we end up with a successful product. This episode features Keerthi Hoback, Senior Director of Product Management at Major League Baseball, discussing the importance of user interviews and customer research in order to set that foundation of customer awareness.

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Building More Equitable Products | A Conversation with Carey Jenkins and Amanda Di Dio of Substantial show art Building More Equitable Products | A Conversation with Carey Jenkins and Amanda Di Dio of Substantial

Masters of Product Management

For those of us who build products for a living, how do we ensure that our products are equitable, inclusive, and are leaving a positive impact on customers and the world around us? This episode discusses how can organizations - and product people - can build equitable products.

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The SIX Tips for Finding Product-Market Fit, with Kandis O’Brien, Co-Founder of The SIX show art The SIX Tips for Finding Product-Market Fit, with Kandis O’Brien, Co-Founder of The SIX

Masters of Product Management

Product-Market Fit essentially means having the right product to meet a market demand. Here’s the deal… if you don’t first understand what customers need and will buy AND the dynamics and attractiveness of the market in which your customers live and/or work, then it’s really quite difficult to build something that will achieve product-market fit.

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What Product Managers Can Learn from Entrepreneurs and Startup Founders, with Ryan Frederick, CEO of AWH and Author of The Founder’s Manual  show art What Product Managers Can Learn from Entrepreneurs and Startup Founders, with Ryan Frederick, CEO of AWH and Author of The Founder’s Manual

Masters of Product Management

Having an “entrepreneurial mindset” is a very beneficial trait for product managers. It will help them think and act in a way that drives ownership, accountability, leadership, strategic thinking, and other aspects of “owning the business of their product”.  This episode is is all about what product managers can learn from entrepreneurs and startup founders… regardless of what type or size of company a product manager works in, there are insights to be gleaned from entrepreneurs.

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The Democratization of Design, with Florian van Schreven, co-Founder and COO of Uizard show art The Democratization of Design, with Florian van Schreven, co-Founder and COO of Uizard

Masters of Product Management

Design, of course, is a critical part of product development. It’s where the ideas in our heads start to take shape in the real world. These days, there are still the proverbial - and literal - ideas sketched on napkins, but technology is making it so that even the non-designers can express ideas in effective mockups and prototypes. While the expertise of designer and UX professionals is still paramount, everyone in the product management ecosystem can and should be a part of the critical function of design. In this episode, we discuss the democratization of design with Florian van Schreven,...

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The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes show art The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes

Masters of Product Management

All products have a lifespan. Some products live for a year or so. Some products - especially those attached to iconic brands - can live for decades or longer! Legacy products and brands - those that have stood the test of time and carved a place for themselves in their marketplaces -  often have a built-in credibility and can even have a sort of product folklore about them, but just like every product, these legacy products still must from time to time reinvent themselves to ensure they are continuously meeting ever-changing market dynamics and customer needs.

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How Being a Standup Comedian Taught Me How to Be a Great Product Manager, with Deepak Paramanand, Product Lead at Hitachi Europe show art How Being a Standup Comedian Taught Me How to Be a Great Product Manager, with Deepak Paramanand, Product Lead at Hitachi Europe

Masters of Product Management

Many experiences can help product managers hone their skills... including stand-up comedy! In this episode, Deepak Paramanand shares how learning how to find jokes that will land with his audience helped him become a better product manager.

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Getting Started with Jobs to be Done, with Mike Belsito, co-Founder of Product Collective show art Getting Started with Jobs to be Done, with Mike Belsito, co-Founder of Product Collective

Masters of Product Management

Jobs-to-be-Done (JTBD) has become one of the most discussed frameworks among product people. Yet while it's simple in nature, JTBD is often misunderstood, making it difficult for some to begin applying it. In this episode, we'll discuss what JTBD is and how to get started.

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More Episodes

Episode 30 – How Product Managers Act Like Entrepreneurs

One of the things that separate good product managers from great ones is their ability to think and act like entrepreneurs. It so happens that Bob Caporale, president of Sequent Learning Networks, and Tate Tegtmeier who’s in charge of marketing at Sequent, are hosts of their own podcast called Making it Real – a show that features stories from product entrepreneurs. Listen to a great dialogue between Steven, Bob, and Tate, to come away with some great insights about how to run your product business like a true entrepreneur!

Hosted by Steven Haines of Sequent Learning Networks.