654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget

A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like?  

Questions like these are the reason we brought two awesome guests to our show today: Sarah Ghirardo & Johnny Wenzel, Digital Marketing experts from Service Titan!

 

Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month.

 

Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion."

 

Johnny is a Marketing Consultant at Service Titan and understands that Digital Marketing is both an art and a science. He is known for his ability to successfully combine data and the scientific method to messaging and communication, customized for one business at a time. His mantra? "Advertising is simply communication. The key is to deliver the right message, to the right person, at the right time, in the right place, giving them the right experience."

 

 

In this episode we discuss:

• Their experiences with PPC marketing and wasted ad spend
• Tips to improve your digital marketing strategy
• Ways in which digital marketing is different in service-based industries
• The importance of researching your digital advertising agency

 

 

We are very excited to share with you their experiences, expertise, and digital marketing PPC suggestions on this new episode of Service Business Mastery!

 

Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website. 

 

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