661. Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake!

Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place. 

 

But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.

 

Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. Ryan has found hiring to be a common pain point amongst his clients, so he started helping his clients market for recruitment.

 

Join us as we talk with Ryan about how to approach interviewing, hiring, and employee retention as a service business.

 

In this episode we discuss:

• Core values, purpose, and vision: Why they matter and how they can help you attract new hires to your business
• The two major benefits of using an Applicant Tracking System (ATS)
• Hiring, interviewing, and retention tips and strategies for service businesses

 

Check out these resources we mentioned during the podcast:

• This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).

• Link to last episode
• How to Hire the Ones You Won’t Want to Fire by Ryan Englin and Jeremy Macliver
• Core Matters 
• Good to Great by Jim Collins
• Join the Service Business Mastery Facebook group

 

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

 

Meet the Guest:

Ryan Englin’s career began in the corporate world where he learned how to hire top performers using automated processes. Now, he’s bringing that expertise to trade-based companies, equipping small business owners with what – and WHO - they need to reach the next level. He’s currently a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to help business leaders like you challenge the status quo and think outside the box to approach the age-old problem of hiring from a new angle. He’s also the host of the Blue Collar Culture Podcast and author of How to Hire the Ones You Won’t Want to Fire.

 

Links to content here: 

https://www.linkedin.com/in/ryanenglin

https://thecorematters.com

https://www.amazon.com/Hire-Ones-Wont-Want-Fire/dp/1952831024

 

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

KEY TOPICS & SUBTOPICS

• How to successfully hire and retain top talent as a service business
• The role of loyalty, company culture, and employee engagement in retention
• The two major benefits of using an Applicant Tracking System (ATS)
•  Interviewing tips and business operations strategies for service businesses 
• Tips for transitioning to a more flexible work schedule, including shifts
• The power of adding various new benefits to your company 
• The pull-back method
• Factors that impact hiring and employee retention in 2022
• Shifts and trends in the trades workforce (what job seekers are looking for right now)
• The impact of inflation and the pandemic on hiring and retaining employees in the service industry

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