664. Elevate Your Brand’s Authority w Stephen Houraghan

Notes from today's Service Business Mastery podcast episode:

What is a BRAND? Let’s peel back the o”g”nion

• Boils down to your reputation
• Perception in the client’s mind
• Impact on the market
• It’s really about YOUR reputation
• Going above and beyond is a basic foundation for building a great brand
• You can not change your visual
• Your Brand is like an iceberg
• We can all see the tip
• Below the surface, there is so much more going on…
• What questions should we ask our agency when we are looking to rebrand?
• They should be asking customer-centric questions
• The logo isn’t the first thing they should be looking at…
• Focus on your customer
• If you try to be something to everyone, you become nothing to everyone…
• Brand equity is crazy valuable.
• START with strategy…this will make the long-term branding effectiveness
• 26:20 - be the little voice in the client’s mind when they think about a niche area…
• Look at what the competition is NOT saying, and build your position to solve that issue…
• 29.00 - You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing.
• 33:29 - branding is the fuel for your marketing…
• MelissaData - https://www.melissa.com/ 
• Brandmasteracademy.com/brand-strategy-blueprint/
• Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy 

 

A little more from Stephen:

IT’S TIME TO RETHINK BRANDING 

Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators. 

It’s an issue that has devastated the industry. 

Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. 

His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands. 

On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell. 

Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.

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