What Works Now in Social Media Ads According to Big Data
Release Date: 05/01/2020
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This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more. Full Episode Details This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big brands such as Alo Yoga and Anastasia Beverly Hills to her current role as Fractional VP of Social Media for a variety of brands. Robyn reflects on the pivotal shift towards a digital-first approach and emphasizes the importance of adapting in...
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How Planoly Empowers Creators to Evolve on Social
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Social Pros Podcast
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How Student Creators Fuel Boston University’s Social Presence
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info_outlineR.J. Talyor, CEO and Founder of Pattern89, joins the Social Pros Podcast to discuss how you can optimize social media advertising based on real-time data.
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This week:
Full Episode Details
Tired of spending marketing dollars on under-performing ads? Wouldn’t it be great if there was a way you could predict what works and reduce wasteful marketing spend?
R.J. Talyor, CEO and Founder of Pattern89, leverage AI’s power and deep dives into creative analytics to help advertisers optimize top-performing social media ads. Most marketers focus on their brand, which is understandable. However, creative is responsible for 47% of ad performance. So, it makes sense that you spend more time (and fewer dollars) optimizing the creative elements of your ads to drive the most engagement.
With more data than there are stars in the galaxy, Pattern89 can predict what will work best with over 95% accuracy. Of course, the creative recipe that works for one advertiser may not work as well for the next. But that doesn’t mean you can’t use data and artificial intelligence to predict what will work, optimize ads, and get more clicks.
In This Episode:
- 04:10 – How Pattern 89 uses AI to predict the success of social media ads
- 07:06 – Why you can’t always depend on best practices to work for every brand
- 09:30 – Surprising usage data that has been released amidst the COVID-19 crisis
- 16:15- How companies are shifting their marketing spend in the middle of this pandemic
- 18:42 – How ideal publishing windows have changed
- 23:09 - What the data from Pattern89 tells us in terms of marketing messages as we transition to a ‘new normal’
- 31:13 – What type of ads and ad formats are performing best right now
- 34:36 – How AI has improved dramatically in just 18 months
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Take Salesforce’s quiz to identify the best AI use case for you!
- Learn more about Pattern89
- Listen to ep.351 of Social Pros with R.J. Talyor
Visit SocialPros.com for more insights from your favorite social media marketers.