Social Pros Podcast
HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the...
info_outline How Planoly Empowers Creators to Evolve on SocialSocial Pros Podcast
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with...
info_outline Greatest Hits: How DoctorJonPaul Became a Trailblazing CreatorSocial Pros Podcast
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator…and the list goes on. Hear their secrets to balancing it all while staying grounded. Full Episode Details It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul...
info_outline How to Be a Higher Ed Marketer with Bart CaylorSocial Pros Podcast
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. Full Episode Details Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of...
info_outline The State of Creators, Agencies, and Influencers with Nathan Jun PoekertSocial Pros Podcast
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. Full Episode Details For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from...
info_outline Why Focus is the Path to Success with Justin TseSocial Pros Podcast
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches....
info_outline How a Social Pro Pivoted from Sports to Startup SuccessSocial Pros Podcast
If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career. Full Episode Details This week’s guest is Eric Stark, Co-founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in social for a massive organization like the NFL to launching and running his...
info_outline How Student Creators Fuel Boston University’s Social PresenceSocial Pros Podcast
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience. Full Episode Details Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program - a program for student social media creators to produce content about student...
info_outline What Dik Dik’s Taught the San Diego ZooSocial Pros Podcast
Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more. Full Episode Details Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for animals and garner meaningful results in the process? ...
info_outline Why Sacrifice Makes Social BetterSocial Pros Podcast
If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros. Full Episode Details Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices. In this episode of Social...
info_outlineShasta Nelson, Friendship Expert, Speaker & Author, joins this episode of the Social Pros Podcast to talk about the importance of cultivating meaningful friendships with our co-workers and how our relationships impact our health, happiness, longevity, and personal growth.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Cultivate Workplace Friendships
Did you know that 70% of our happiness comes down to our relationships? Yet, we often focus more on the remaining 30% and neglect to give the other 70% the attention and effort it really deserves.
If you want to be an overall happier and healthier person, Friendship Expert, Speaker & Author, Shasta Nelson, believes it starts and ends with your friendships. As adults, we spend a lot of our time at work. We meet the same people every day and we strike up the same small chat around the water cooler. However, in a world where loneliness is on the rise even before the pandemic, it’s becoming increasingly difficult to foster meaningful relationships in the workplace.
Shasta states that it’s “almost impossible to be happy if you don’t have meaningful relationships,” and provides compelling evidence to support her claims that having friends at work makes you a better and happier person.
In This Episode:
- 05:52 - Why Shasta is so passionate about helping others cultivate friendships at work
- 08:24 - Why some companies fail to facilitate friendships within the workplace
- 13:27 - The correlation between sales success and relationship building with clients
- 15:52 - The three requirements that every healthy relationship needs
- 20:24 - How these three relationship requirements correlate with how you should express your brand on social media
- 25:19 - Whether working from home makes it more difficult to make friends
- 28:13 - Shasta shares tips for managers for building positivity in the team
- 31:30 - How we should adjust what we’re doing within our relationships in light of the pandemic
- 35:20 - How Shasta creates and shares engaging content for social media
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Find out how you can launch your first LinkedIn campaign with $100!
- Learn more about Shasta on her website
- Read Shasta’s book, ‘The Business of Friendship’
Visit SocialPros.com for more insights from your favorite social media marketers.