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145: You Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 11/05/2019

209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Carol Cox and Marie Fiebach show art 209: The Differences in Doing Interviews for Podcasts, TV, & Publications with Carol Cox and Marie Fiebach

Speaking Your Brand: A Public Speaking Podcast

Many of us guest on podcasts and it’s an excellent way to increase your visibility and expand to new audiences.

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208: Being an Introvert and a Speaker with Katherine N. Johnson show art 208: Being an Introvert and a Speaker with Katherine N. Johnson

Speaking Your Brand: A Public Speaking Podcast

If you’re an introvert, the thought of visibility, and maybe even the thought of public speaking, is one that you may be a little bit more hesitant to pursue.

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207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon show art 207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon

Speaking Your Brand: A Public Speaking Podcast

With many of our speaking engagements and events forced to convert to online presentations and webinars, I know that a lot of us are excited to get back to in-person speaking (hopefully sometime in the later half of 2021).

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206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox show art 206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox

Speaking Your Brand: A Public Speaking Podcast

Happy New Year! This is the 3rd year in a row I’ve done a trends episode for the start of the year.

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205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series] show art 205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

I talk quite a bit on this podcast about signature talks - why you should have one and what goes into one.

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204: Make Better Decisions Around Business and Speaking Opportunities with Danielle Hayden [Goals & Planning Series] show art 204: Make Better Decisions Around Business and Speaking Opportunities with Danielle Hayden [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

How can we create a decision-making filter to determine which opportunities to say ‘yes’ to and which to say ‘no’ to?

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203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series] show art 203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

This episode is 2 conversations in one.

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202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series] show art 202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

What should you be measuring in your business and in your speaking and visibility efforts?

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201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series] show art 201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilient.

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200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox show art 200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox

Speaking Your Brand: A Public Speaking Podcast

200th episode celebration! 

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More Episodes

When you hear “Maslow’s hierarchy of needs,” does a shape come to mind?

How about “sales funnel?”

These are both examples of frameworks.

Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations.

Frameworks help us to organize information, visualize a process, and remember it.

A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see episode 137), or an alliteration (such as 3 C’s or 3 S’s).

In this episode, you’ll learn:

  • What a framework is
  • The multiple benefits of having one
  • How to create yours
  • The many places you can use your framework
  • Lots and lots of examples

 

This episode is the first in our new series on Frameworks.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

 

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 


SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. In this episode, Carol is joined by one of our speaking coaches, Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/145

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create both your signature talk and framework. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with us on LinkedIn:

 

Subscribe to the podcast on Apple Podcasts and leave a review!

 

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