Libsyn Directory

148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

Speaking Your Brand: Public Speaking for Women

Release Date: 11/26/2019

389: Empowering Women in the Age of AI with Denise Musselwhite

Speaking Your Brand: Public Speaking for Women

We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry. If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally. For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech. Here's why you absolutely can't miss this episode: Discover Denise's...

388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

Speaking Your Brand: Public Speaking for Women

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the...

387: Escaping the Ivory Tower: Stepping into Thought Leadership for Greater Impact with Laura McGuire, EdD

Speaking Your Brand: Public Speaking for Women

I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership. This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!). This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur...

386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin

Speaking Your Brand: Public Speaking for Women

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast. Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth. Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their...

385: Leading with Story in Your Talks [Roundtable]

Speaking Your Brand: Public Speaking for Women

You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...

384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Neha Pathak, MD

Speaking Your Brand: Public Speaking for Women

If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...

383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]

Speaking Your Brand: Public Speaking for Women

You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...

382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

Speaking Your Brand: Public Speaking for Women

I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...

381: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1]

Speaking Your Brand: Public Speaking for Women

Want to know what it’s like to create a signature talk with us? There’s no better way than to hear our Thought Leader Academy grads deliver a 10-minute section of their talks! You’ll hear how they’ve incorporated storytelling and their frameworks into their talks. We’ll also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. In this episode, I’m joined by Sandy Robinson, M.Ed., Yewande Fadojutimi, M.D., and Joanne Lane, Ed.D. This audio is from a live broadcast we did...

380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson

Speaking Your Brand: Public Speaking for Women

The power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces. Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job. In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson. Sandy works in revenue operations and she’s carved a niche for herself by building a personal and speaker brand...

More Episodes

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden.

This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities.

My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente.

In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems.

And she does so using a framework.

Sura and I talk about:

Why we (individually and in teams) get stuck creatively
The innovation framework Sura uses with her clients
How having this framework helps get buy-in from various stakeholders in the sales process
Key mindsets that help in creative sessions
How to set up a creative session

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s:

Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/148

Connect with Sura on her website at https://www.hihellosura.com/.

Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!

Related Podcast Episodes:

Episode 145: You Need to Create a Framework [Frameworks Series]

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