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148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 11/26/2019

159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series] show art 159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

How do you know when you’re ready for the next big thing, to make a change?

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158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series] show art 158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience.

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157: Traits of a Successful Speaker show art 157: Traits of a Successful Speaker

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I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way.

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156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D. show art 156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.

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155: How Public Speaking Built My Businesses: Lessons and Mistakes show art 155: How Public Speaking Built My Businesses: Lessons and Mistakes

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154: Trends in Public Speaking for 2020 show art 154: Trends in Public Speaking for 2020

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153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley show art 153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

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Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden.

This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities.

My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente.

In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems.

And she does so using a framework.

Sura and I talk about:

  • Why we (individually and in teams) get stuck creatively
  • The innovation framework Sura uses with her clients
  • How having this framework helps get buy-in from various stakeholders in the sales process
  • Key mindsets that help in creative sessions
  • How to set up a creative session

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/148

Connect with Sura on her website at https://www.hihellosura.com/.

Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!

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