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148: Improve Your Business Creativity and Innovation with a Framework with Sura Al-Naimi [Frameworks Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 11/26/2019

175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz show art 175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz

Speaking Your Brand: A Public Speaking Podcast

This is a conversation for white women about our role and privilege in a racist and white supremacist society and the work *we* need to do.

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174: Hosting Your Own Virtual Summit with Dr. Holly Tucker show art 174: Hosting Your Own Virtual Summit with Dr. Holly Tucker

Speaking Your Brand: A Public Speaking Podcast

Have you thought about hosting your own virtual summit?

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173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh show art 173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh

Speaking Your Brand: A Public Speaking Podcast

What happens when your entire business is in person, from meeting with clients to speaking, and the pandemic hits and that’s no longer possible?

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172: Get Past Perfection and Throw Out the Script with Joy Spencer show art 172: Get Past Perfection and Throw Out the Script with Joy Spencer

Speaking Your Brand: A Public Speaking Podcast

Get ready to be inspired to get past perfection and throw out the script you may *think* you should be using in your career, business, and life.

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171: 5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane Diaz show art 171: 5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane Diaz

Speaking Your Brand: A Public Speaking Podcast

Do you have a strategy for your webinars?

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170: [Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill show art 170: [Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill

Speaking Your Brand: A Public Speaking Podcast

Have you been wanting to add a new offering to your business but haven’t had a chance to yet?

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169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking show art 169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking

Speaking Your Brand: A Public Speaking Podcast

A question I get asked a lot is: How can I get paid to speak? One of the best ways is to speak and present for free. This goes for both in-person and online presentations and trainings. My guest today is Angela Hosking, who is a dynamic speaker and founder of Her One Tribe. We talk about strategies she used to get her first free speaking engagements (that you can use too), how she used online summits and webinars to build her email list, and opportunities that have come from the speaking she’s done.

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168: Speaking and Embodying Your Values In Your Work with Patti Perez show art 168: Speaking and Embodying Your Values In Your Work with Patti Perez

Speaking Your Brand: A Public Speaking Podcast

How do your values show up in your work, whether it’s interacting with clients or employees, presenting to an audience, appearing on a podcast, or creating marketing materials?

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167: Creating a Sense of Belonging with Your Audience with Traci Baxley, Ed.D. show art 167: Creating a Sense of Belonging with Your Audience with Traci Baxley, Ed.D.

Speaking Your Brand: A Public Speaking Podcast

Whether you’re presenting online or in person, to any size audience, creating a sense of belonging with your audience builds trust and contributes to their learning experience. My guest Traci Baxley, Ed.D. calls herself a “belonging advocate” and she walks her talk. Learn strategies you can use and why your vulnerability is key.

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166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz show art 166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz

Speaking Your Brand: A Public Speaking Podcast

Join me and Diane Diaz for an honest and real conversation about:

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More Episodes

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden.

This can certainly happen, but in a business, innovation and creativity can - and should - be harnessed regularly to understand your customers, create new products, and find new market opportunities.

My guest is Sura Al-Naimi, who is a former Disney Global Innovation Officer at their internal think tank and now has her own company that helps startups and Fortune 100 organizations, including Hyperloop, Facebook, and Kaiser Permanente.

In her workshops and consulting, Sura helps teams get out of silos and risk-averse behavior to find a common language, toolkit, and mindset to unlock their creativity to solve problems.

And she does so using a framework.

Sura and I talk about:

  • Why we (individually and in teams) get stuck creatively
  • The innovation framework Sura uses with her clients
  • How having this framework helps get buy-in from various stakeholders in the sales process
  • Key mindsets that help in creative sessions
  • How to set up a creative session

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Since 2001, Sura Al-Naimi has been in the world of innovation and creativity. She is a former Disney Global Innovation Officer at their internal think tank, B2B tech and luxury jewelry entrepreneur, and challenger strategist at the What If Innovation Group, Synectics and EatBigFish. Sura has bridged the worlds of startups and Fortune 100 organizations. Disney, Hyperloop, Facebook, Chick-Fil-A, Levis, Kaiser Permanente, Barilla to name a few. She is the co-founder and Chief Co-Creation Officer of WeOverMe, an innovation network, founder of HiHelloSura, and an adjunct at Ray Kurzweil and Peter Diamandis Singularity University.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

 

Links:

Show notes at https://www.speakingyourbrand.com/148

Connect with Sura on her website at https://www.hihellosura.com/.

Book recommendation “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to create your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with Carol on LinkedIn: https://www.linkedin.com/in/carolcox/.

Subscribe to the podcast on Apple Podcasts and leave a review!

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