Libsyn Directory

194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]

Speaking Your Brand: Public Speaking for Women

Release Date: 10/13/2020

389: Empowering Women in the Age of AI with Denise Musselwhite

Speaking Your Brand: Public Speaking for Women

We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry. If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally. For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech. Here's why you absolutely can't miss this episode: Discover Denise's...

388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

Speaking Your Brand: Public Speaking for Women

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the...

387: Escaping the Ivory Tower: Stepping into Thought Leadership for Greater Impact with Laura McGuire, EdD

Speaking Your Brand: Public Speaking for Women

I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership. This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!). This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur...

386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin

Speaking Your Brand: Public Speaking for Women

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast. Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth. Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their...

385: Leading with Story in Your Talks [Roundtable]

Speaking Your Brand: Public Speaking for Women

You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...

384: Claiming the Identity of a Thought Leader with Neha Pathak, MD

Speaking Your Brand: Public Speaking for Women

If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...

383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]

Speaking Your Brand: Public Speaking for Women

You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...

382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

Speaking Your Brand: Public Speaking for Women

I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...

381: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1]

Speaking Your Brand: Public Speaking for Women

Want to know what it’s like to create a signature talk with us? There’s no better way than to hear our Thought Leader Academy grads deliver a 10-minute section of their talks! You’ll hear how they’ve incorporated storytelling and their frameworks into their talks. We’ll also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. In this episode, I’m joined by Sandy Robinson, M.Ed., Yewande Fadojutimi, M.D., and Joanne Lane, Ed.D. This audio is from a live broadcast we did...

380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson

Speaking Your Brand: Public Speaking for Women

The power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces. Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job. In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson. Sandy works in revenue operations and she’s carved a niche for herself by building a personal and speaker brand...

More Episodes

Why would you want to start a movement when you’re busy with your business? Isn’t a movement for activists and non-profits?

Not necessarily. A movement is a group of people coming together to act towards a common cause who share similar values.

As a business owner, you can ask: How can I serve people who believe the same thing I do? What can I create for this community to achieve our goal?

You can use your business to have a bigger purpose and a greater impact, plus having a movement can provide a *container* for your thought leadership message.

And of course public speaking can get out your bigger message and attract the people who believe in what you believe.

My guest today is Joy Spencer, who was on the podcast earlier this year.

She’s back to talk about using a framework called Public Narrative to tell the Story of Self, Story of Us, and Story of Now.

In this episode, Joy and I talk about:

Why you would want to start a movement as an entrepreneur
How a movement can run parallel to your business
How public speaking can get out your bigger message and attract the people who believe in what you believe
Story of Self, Story of Us, Story of Now: The Public Narrative framework you can use for movement-inspiring speeches
Examples of Public Narrative speeches
The emotional power of telling your own story
You have to be willing to let go of control and learn new leadership skills

This episode is part of our podcast series on Storytelling.

About My Guest: Joy Spencer is a coach, speaker, and organizational development consultant working with professionals and leaders at all levels within organizations. Whether she’s working with individual contributors or senior leaders, Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/194

Joy’s website: http://reframetocreate.com/

Public Narrative PDF: https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf

Valarie Kaur speech: https://www.today.com/video/what-if-this-is-not-the-darkness-of-the-tomb-but-the-darkness-of-the-womb-watch-valarie-kaur-s-speech-917892675740

Last chance to register for our free live virtual summit on October 15: https://www.speakingyourbrand.com/summit/

Enroll in our NEW Thought Leader Academy for Women Entrepreneurs: https://www.speakingyourbrand.com/academy

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox

Joy Spencer (guest) = https://www.linkedin.com/in/joy-spencer-acc-cpc-835b212/

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