211: Turning an Academic Topic into a Powerful TEDx Talk with Tanya Golash-Boza [Big Ideas Series]
Speaking Your Brand: Public Speaking for Women
Release Date: 02/09/2021
Speaking Your Brand: Public Speaking for Women
You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...
info_outline 384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Neha Pathak, MDSpeaking Your Brand: Public Speaking for Women
If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...
info_outline 383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]Speaking Your Brand: Public Speaking for Women
You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...
info_outline 382: 3 Signs You're Stuck in the Expert Trap with Your Public SpeakingSpeaking Your Brand: Public Speaking for Women
I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...
info_outline 381: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1]Speaking Your Brand: Public Speaking for Women
Want to know what it’s like to create a signature talk with us? There’s no better way than to hear our Thought Leader Academy grads deliver a 10-minute section of their talks! You’ll hear how they’ve incorporated storytelling and their frameworks into their talks. We’ll also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. In this episode, I’m joined by Sandy Robinson, M.Ed., Yewande Fadojutimi, M.D., and Joanne Lane, Ed.D. This audio is from a live broadcast we did...
info_outline 380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy RobinsonSpeaking Your Brand: Public Speaking for Women
The power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces. Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job. In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson. Sandy works in revenue operations and she’s carved a niche for herself by building a personal and speaker brand...
info_outline 379: How to Develop Stage Presence and Build Confidence as a Speaker [Roundtable]Speaking Your Brand: Public Speaking for Women
We held our in-person speaking intensive last week in Orlando and it was so much fun! Over three days, the women who attended worked on their speaking segments, practiced them on our stage with our coaching and feedback, and then had their segments professionally filmed on the final day. Oh, and there were dance parties and improv exercises throughout! I’ve invited three of our clients who were there, Shannon Bumgarner, Lei Comerford, and Denise Musselwhite, for a roundtable discussion on what they learned and insights they have for you as speakers. We talk about: Why they decided to attend...
info_outline 378: The Power of Women's Voices and Stories to Change the World #IWD2024Speaking Your Brand: Public Speaking for Women
What’s an early memory of using your voice? That's the question we kicked off our recent 3-day in-person client retreat with - and the women’s answers were incredibly powerful. March is Women’s History Month and March 8th is International Women’s Day (#IWD2024), so this episode is about the power of women’s voices and stories to change the world. From young women activists like Malala Yousafzai and Greta Thunberg to pro-choice women who are running for office to women like YOU who are out there sharing your messages, ideas, and stories, women are making a positive difference in their...
info_outline 377: What 7 Years of Podcasting Has Taught Me about Personal Branding and Thought LeadershipSpeaking Your Brand: Public Speaking for Women
This week is the 7-year anniversary of the Speaking Your Brand podcast! Thank you for being a listener, for sending me emails when an episode particularly resonates with you, and for sharing the podcast with others. Podcasting every week for the past seven years has taught me a lot. I'm incredibly grateful to all the women who’ve been guests for sharing their stories and wisdom with all of us. Podcasting has also been hard at times: boredom, burnout, too many ideas, no new ideas. I’ve been through all these feelings at different points. In this episode, I share with you: 3 big...
info_outline 376: Use the Secrets of Comedy for Better Storytelling and Delivery in Your TalksSpeaking Your Brand: Public Speaking for Women
Integrating humor into your talks can seem daunting or even unimportant, but it's an essential element to use to connect with your audience. Recently, Diane Diaz, our lead speaking coach, delivered a 5-minute stand-up comedy set live on stage (!). You don’t have to add jokes or stand-up routines to your presentations. But, you can learn from the secrets of comedy to improve your storytelling and delivery. Diane and I talk about her experience and what you can take away from it for your speaking, including: What makes something funny Her process of writing the comedy set The need for a...
info_outlineWe all love TED talks, right?
The best ones tell us something we haven’t thought of before and inspire us to take action.
TED talks became so popular because they showcased Big Ideas that oftentimes came from or were influenced by the speaker’s own personal story or experience (plus they’re under 20 minutes!).
In this episode, I’m joined by Tanya Golash-Boza, who recently delivered her TEDx talk called “How to Kill a Neighborhood and Make a Profit” about how disinvestment in Black communities during the 20th century has led to gentrification in the 21st.
Tanya is currently in our Thought Leader Academy and worked with us to create her TEDx talk.
As a professor of sociology at the University of California, Merced, and founder of the Racism, Capitalism, and the Law Lab, Tanya knows a lot about her topic (she’s writing an entire book on it!): years, statistics, and the specifics of policies like redlining and racial restrictive covenants that led to segregated neighborhoods.
Her challenge was to take an academic topic for a niche audience and turn it into a powerful TEDx talk for a general audience - and she did!
In this episode, Tanya and I talk about:
- Narrowing down her content and finding the throughline for her talk
- Integrating her personal story and experiences growing up in D.C.
- How she iterated her scripts and added more storytelling with help from one of our speaking coaches Joy Spencer
- Getting feedback from various people in different disciplines
- How she memorized her script and prepared for the filming
- What she’s doing next: taking her TEDx talk and expanding it into a signature talk and keynote, using our framework
- What has been the most beneficial aspects of being in our Thought Leader Academy
This episode is the second in our Big Ideas series.
About My Guest: Tanya Golash-Boza is a scholar who focuses on gaining a deep understanding of systems of oppression and exploitation. As a writer, speaker, and teacher, she tells stories of people and of systems to help colleagues, students, readers, and listeners understand how racism and capitalism structure our lives and what we need to do to change this country and the world.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/211
Tanya’s website: http://www.racismcapitalismlaw.com
Tanya’s TEDx talk: https://youtu.be/eakUZX-pRCQ
Tanya’s blog post: http://getalifephd.blogspot.com/2021/01/how-to-write-compelling-tedx-script.html
Register for free for our Brave. Bold. Beyond. Live Virtual Summit at https://www.speakingyourbrand.com/summit/.
Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/.
Connect on Twitter:
- Carol Cox = https://twitter.com/carolmorgancox
- Tanya Golash-Boza (guest) = https://twitter.com/tanyaboza
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Tanya Golash-Boza (guest) = https://www.linkedin.com/in/tanyagolashboza/
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