Ep #305: Living Your Why Better Through Referrals
Roadmap to Referrals
Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does and how referrals play a vital role in allowing her to live out her purpose. Her dedication to making a difference in their lives is truly inspiring. If you missed it, we are currently running a daily social media series where you can get tiny...
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Ep #304: How to Do a Referral Quarterly Review
Roadmap to Referrals
To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how to analyze your referral sources and closing ratios, and why to track your progress quarterly. If you didn’t already know, we're currently running a daily social media series where you can pick up tiny tips to enhance your referral foundation. Be...
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Ep #303: The BEST Referral Thank You Card
Roadmap to Referrals
Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and misconceptions when it comes to writing thank you cards for referrals. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #302: Rookie Mistakes With Referrals
Roadmap to Referrals
Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to the common pitfalls that can hinder your referral success. In this episode, I break down the top 5 rookie mistakes so you can avoid them. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #301: Swimming Against the Stream with Referrals
Roadmap to Referrals
Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refer you. Remember, referrals are the lifeblood of a successful business. Let's take control of our referrals and build a referable business together. Resources and links mentioned in this episode can be found on the show notes page at
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Ep #300: Let’s Celebrate Hitting Episode 300!
Roadmap to Referrals
We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few members of the Building a Referable Business coaching program about their experiences inside BRB. It's a must-listen! Thank you for being a part of this incredible milestone. Your support, feedback, and engagement have been instrumental in making this...
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Ep #299: The Tension Between Referrals and Control
Roadmap to Referrals
There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two factors and offer guidance on navigating this tension to build a referable business without resorting to outdated methods such as incentivizing or asking. Be sure to stay tuned as we celebrate our upcoming 300th episode next week! Resources and links...
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Ep #298: Growing Through Referrals
Roadmap to Referrals
Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her referrals in her first year, consistently increased them in the following years, and measured the impact of repeat clients originally referred to her. You'll gain valuable insights into the strategies and mindset that have driven her referral...
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Ep #297: Referral Experience vs Client Experience
Roadmap to Referrals
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing sources, enhance your client experience, or attract potential referral sources, this episode offers...
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Ep #296: Leveraging Referrals in Unique Ways
Roadmap to Referrals
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as launching a new website, hitting a major milestone, or even switching brokerages. Tune in to discover how you can make the most of these unique opportunities to boost your referral success. Resources and links mentioned in this episode can be found...
info_outlineThe best way to approach your referral strategy is from a layered approach. And there are 6 layers for you to consider. You might not need all 6 but you need to know them. This episode breaks down all 6 layers so you know where to start and which layers you need.
To download the Referral Strategy Layered Approach PDF, visit the show notes page at www.staceybrownrandall.com/125.