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Season 3 starter: Hossein Houssaini - Success in adtech

Stories of Success Podcast

Release Date: 09/05/2019

Thursday, 9 am and October are all the same thing now show art Thursday, 9 am and October are all the same thing now

Stories of Success Podcast

I am very honoured to have Pascal Finette back for a second round. Pascal and I got introduced when I first launched my podcast in early 2018, and we recorded an episode then, which has been downloaded almost 300 times. He since has launched more things, became more famous, and I feel honoured he took some time to answer more of my questions.

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Stories of Success Podcast

I interviewed Andy last year, just before Christmas 2019. He openly spoke to me about his illness, and his life limiting cancer.

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Stories of Success Podcast

This week’s podcast is a panel discussion with four former guests. We took a long time to manage all our diaries and I was glad when we finally got together to discuss Covid19, personal development, and how it seems the positive things that came from lock down. A episode going deep.

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Stories of Success Podcast

In this episode of season 4 I welcome Marcel Daane. I am super excited to welcome Marcel as he has been prominent on my social media feeds for a long time. I admire the work he does as an executive and leadership coach, and his concept about body mind connection in a business world.

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Consulting Success - Season Starter! show art Consulting Success - Season Starter!

Stories of Success Podcast

This season is all about personal development, and about how you can improve as a person. I have some amazing guests lined up.

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Stories of Success Podcast

For the last but not least episode of season 3 of my podcast, I welcome Lisa Ryan who is the Chief Appreciation Strategist at Grategy. As a Certified Speaking Professional, a Certified Virtual Speaker and the best-selling author of ten books including “The Upside of Down Times: Discovering the Power of Gratitude”, she shares a lot of information on how to become a professional speaker and what gratitude means in day to day life.

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Stories of Success Podcast

Chris is a tech entrepreneur that believes technology can be used for good and can dramatically impact the world in a positive way. He is lucky enough that his personal vision matches up with his company's vision at The Happiness Index.

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Stories of Success Podcast

This week’s podcast is with Lizzy Hodcroft. She is an inspiration to talk to, on how to overcome mental health issues and becoming successful, selling a business and now launching a new business called Myndr.

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Stress Management & Burnout Prevention show art Stress Management & Burnout Prevention

Stories of Success Podcast

This week’s podcast is with a fellow German coach Stephanie Schaffner. After a corporate career in sales and business development, she changed direction to become a trainer for stress management and a coach for burnout prevention.

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Stories of Success Podcast

On this episode I welcome Marek Zmysłowski. Marek is a Polish-born entrepreneur and executive, focused on online businesses in Frontier and Emerging Markets. 

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More Episodes
On a hot July day, Hossein Houssaini and I recorded this episode as a starter for season 3. A week before DMEXCO, we talk about the adtech and digital industry, and of course about success. Hossein recently launched his own consultancy and advisory company which can be found at www.houssaini.com - so the timing is right for him to tell us all about what success for him and in digital looks like, and if you want to meet with him at DMEXCO, please get in touch.
 
Ho/Pe Advisory helps brands to understand the digital data-driven marketing landscape better by simplifying complex subjects to ease decision making in programmatic advertising, strategy, business processes and implementation and offer services in consulting, workshops and keynotes around the digital transformation and marketing automation.
 
He left Havas this year, where he was responsible for the Global Programmatic Strategy of the group and he also managed subjects like GDPR, transformation and education. Previous jobs include Doubleclick, Google, IPG and brands like L’Oreal and IBM. 
 
We address the challenge of the uptake of consultants in our industry. Hossein focuses on digital, anything from a media and creative perspective but also beyond that; I, on the other hand, also launched my own executive and productivity coaching business which is more industry independent, whilst I still work in the industry as a consultant.
 
I confronted Hossein on his opinions, which I personally like. He challenges the industry, and sometimes in a very confident way. He suggests that failure is part of the success journey, and thinks that you can still join a more prominent company later in your career; it’s opposite to what my guests said before, and this leads to an interesting discussion on what success means, and how things have evolved from our parents generation’s viewpoint on a success path compared to our generation and future generations. 
 
We discuss family, and how Work-Life Balance is key to all of our endeavours, plus how our children see the future differently, growing up with technology at a much earlier stage. Also, we discuss his upbringing and his view of success; his family would have had high expectations and that lead to him becoming very competitive. And this of course had an impact on his private life too. So success for him turns into being able to spend time with his children, and to be present with them, and to start a company of his own based on his values and beliefs; as we get mature, we refocus on our values, understanding that our main job is to have a family and look after it. For Hossein success and happiness are closely linked, and further closely linked to culture and values. 
 
From an adtech perspective, we review the meaning of advertising, and what is essential for a consumer? We get quite into the weeds. What does really work in advertising? How do we measure advertising successfully? Why does re-targeting still work without a proper frequency capping? How could companies still not understand why they should connect their online and offline data? This and other questions were what we discussed prior to the biggest European trade show coming up, DMEXCO in Germany next week. Somehow we lost the story telling in advertising, didn’t we?
 
You can find out more about Hossein or get in touch via any of the following links:
 
Instagram: @hopeadvisory | @hosseinhoussaini
Facebook: @Hosseinhoussaini | @hopeadvisory
 
This podcast is hosted by Volker Ballueder (Ballueder Partners), an executive and productivity coach and growth consultant. Volker also wrote a book on productivity and life improvement #BeBetter. Next week he will publish his second book based on his successful podcast Stories of Success, so stay tuned. 
If you are interested in being coached by Volker Ballueder or you are interested in discussing mindfulness trainings or consulting work, please reach out to him via email (mailto:volker@ballueder.com).