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How to win clients on LinkedIn as a coach

Stories of Success Podcast

Release Date: 11/14/2019

Finding your niche! show art Finding your niche!

Stories of Success Podcast

Chala Dincoy, founder of Repositioning Expert and author of Gentle Marketing and How To Win Friends The Way Apple Wins Customers had been an award-winning marketer with a number of Fortune 500 companies including Pepsi, Frito-Lay, and Playtex, before moving on to found Repositioning Expert. 

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Providing Psychological Safety for schools and in the workplace show art Providing Psychological Safety for schools and in the workplace

Stories of Success Podcast

Michael Brennan co-founded tootoot in 2013 with a core mission of supporting the psychological safety and wellbeing of individuals by making it easier for individuals to talk about anything that was making them feel unhappy or unsafe.

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A new way to think for a new world show art A new way to think for a new world

Stories of Success Podcast

This week's podcast is with Francis Cholle. A global leader in creating social innovation for a sustainable future. For him it is all about unleashing untapped potential, key to achieving a competitive advantage by using intuitive intelligence.

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Leadership Development from a Brand Perspective show art Leadership Development from a Brand Perspective

Stories of Success Podcast

In this week’s episode I  welcome Cheryl Smith to my podcast. Cheryl leads talent management for Xerox, a public company with over 25,000 employees globally. She is a seasoned talent professional with over 25 years of success in talent assessment, succession planning, leadership development, employee engagement, organisational surveys and change programs for world-class, global organisations including Gartner, Legrand, Diageo, MetLife and AIG.

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A chat about leadership show art A chat about leadership

Stories of Success Podcast

For 20 years, Tim Spiker, founder of The Aperio and writer of The Only Leaders Worth Following has been helping individuals and organisations lead better, and find better leaders. He delivers keynote speeches and creates customised learning experiences to change the way people look at leadership, and he guides long-term developmental journeys as well.

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Let's talk uncommon sense show art Let's talk uncommon sense

Stories of Success Podcast

In this first episode of 2021, it took me a while to understand what Csaba Toth was talking about. However, once I understood his ‘Uncommon Sense’ approach, I was sold!

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Life is about Impact, not likes. show art Life is about Impact, not likes.

Stories of Success Podcast

This week's guest is Simon Squibb: a serial entrepreneur, angel investor, mentor, podcast host, founder and Chief Purpose Officer at the Purposeful Project. He retired at 40 but is now back. We recorded this episode a while back, with some friendly dogs barking in the background.

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Thursday, 9 am and October are all the same thing now show art Thursday, 9 am and October are all the same thing now

Stories of Success Podcast

I am very honoured to have Pascal Finette back for a second round. Pascal and I got introduced when I first launched my podcast in early 2018, and we recorded an episode then, which has been downloaded almost 300 times. He since has launched more things, became more famous, and I feel honoured he took some time to answer more of my questions.

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Thank you, Andy. show art Thank you, Andy.

Stories of Success Podcast

I interviewed Andy last year, just before Christmas 2019. He openly spoke to me about his illness, and his life limiting cancer.

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A reflection with friends on the global pandemic show art A reflection with friends on the global pandemic

Stories of Success Podcast

This week’s podcast is a panel discussion with four former guests. We took a long time to manage all our diaries and I was glad when we finally got together to discuss Covid19, personal development, and how it seems the positive things that came from lock down. A episode going deep.

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I hardly laughed as much as with Catherine B. Roy in my latest episode of Stories of Success. She is just so much fun, I think I need to have her back for another chat sometime very soon. So we started with a great laugh (literally, if you tune in).
 
We start the conversation around her IQ which is over 156, and she is a MENSA member; I actually did a test on the back of it. My result was less, still within the top 9% of people. She is a personal growth and business growth coach and developed a system for emotional and intellectual development, living from your heart and mind. Catherine describes her talents that she can learn quicker, accept differences easier and has a longer memory; her system is about tapping into 2% of the brain that helps you to raise your game as an individual to become better at what you do.
 
Without controlling her talent, she can get overwhelmed, as she has high attention to detail. Her system looks at Emotional Intelligence (EQ) and IQ at the same time. We are both experienced in EQ and realised that unfortunately a lot of senior and successful people don’t have a high EQ at all. 
 
Catherine differentiates between feelings and emotions which leads us to a conversation about mindset and alignment of mind and real life. Her system is about balancing your mindset and tapping into your inner self, looking at 10 areas of life like relationships, problem-solving, overcoming obstacles, love, etc.; and she goes into detail of her love algorithm. 
 
We then go on and discuss her social media strategies, including how to get traction on LinkedIn; her huge amount of followers came after Bryan McGill, from the Human Potential Leadership community, endorsed her. However, whilst the numbers are big, it is all about the core audience, and maintaining the right message to the right people, and keep engaging on a daily basis.
 
Catherine gives me a great lesson on how to build a social media strategy, and you will find that helpful as well. She loves LinkedIn and that’s where most of her clients are coming from. One of her tips is to make LinkedIn more of a landing page than a CV, which a summary that explains what you are doing and which value you add to your clients. The strategy is to give video content up to 2.5 minutes with value add for your audience.
 
We also discuss the importance of Twitter and whether Instagram is the right channel, and if so, for whom. You can learn a ton from her how to use social media in the right way. 
 
Success for her is not about material success but all about fulfillment in every part of life: reaching the level of joy in life when you are able to live an extraordinary life, within and outside of yourself.
 
Before we finish, Catherine reveals a life-changing experience for her, which lead her to be the person she is today and which gave her so much energy. We are getting philosophical about life, death and the time we have left. A powerful story that shifted her life, and made her create her own life!
 
I am confident you find this episode super useful and find a lot of takeaways for your life; how to live your life fulfilled, and what kind of outlook in life helps you to be successful.
 
If you would like to find out more about Catherine, you can find her homepage here: https://catherinebroy.com/, where you can request a free ebook sample, and also check out her LinkedIn Profile and other social media, feeds you find via her website.
 
The Link to her Book Live from your Heart and Mind: https://www.amazon.com/gp/product/1687644802/
 
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Volker Ballueder is an executive and productivity coach, and works with executives, boards, and leadership teams in order to evaluate strategies and positioning, improving performance and get the most out of their people. For more information please visit Ballueder Partners' website, or contact him on Linkedin. He hosts this podcast about success and published a best selling book on Principles for Success. Volker is a qualified meditation and mindfulness trainer.