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Finding your niche!

Stories of Success Podcast

Release Date: 04/22/2021

Get out there and engage - Fractional CTO Damien D'Souza show art Get out there and engage - Fractional CTO Damien D'Souza

Stories of Success Podcast

I welcome Damien D‘Souza on this episode who is a business and technology transformation leader. His CV states COO, CIO and CCO experience, yet he markets himself as an interim and fractional ‚CTO‘. With his vast years of experience across multiple industries, he has worked in his portfolio career since 2019.   Things we discussed: Whilst he started his portfolio career in 2019, he started working for himself in 2012 He left the corporate world after 30 years after taking redundancy and money for a runway to try 'self-employment' Work is all about what you want to do, not why...

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Interim and Fractional CEO and Consultant - Peter Weichsel show art Interim and Fractional CEO and Consultant - Peter Weichsel

Stories of Success Podcast

Peter and I first met when he dealt with various digital marketing start-ups at Deutsche Post many years ago. Most recently, we discussed joint business development but also had a chat about my podcast, as Peter had quite some experience in interim and fractional C-level roles. I am in particular interested to share his experience with start-ups, large corporate and consulting roles. At time of recording Peter assumes an interim Management role within the Vodafone group which he has now left.   Things we discussed: Roles of senior executives His role in the top 5 consultancies ...

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Be Confident with Uncertainty - Lena Andican - Fractional CMO show art Be Confident with Uncertainty - Lena Andican - Fractional CMO

Stories of Success Podcast

Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing.   Things we discussed:   Working with scale-ups B2B marketing and sales Positioning, marketing strategy and execution Transition from in-house to interim The need and want for flexibility and variety Confidence needed to be interim and leaping into a business venture Learning curve Advantages for companies to...

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Michel Quazza - Be Ready to Learn Something New! show art Michel Quazza - Be Ready to Learn Something New!

Stories of Success Podcast

Michel Quazza and I met a few months ago discussing investment and collaboration on projects. He is a seasoned international CEO and has worked as much in Silicon Valley as he has worked across Europe. Michel is scaling his interim work through advisory service, packaging up C-Levels under the ‘Corporate Development as a Service’.   Things we talked about: Difference in portfolio, consulting and ‘Corporate Development as a Service’ companies Scaling interim and fractional work Engineering, CPO and CEO Michel’s experience in Silicon Valley, the influence from the US on...

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Stephen Morris - Fractional and Interim CTO show art Stephen Morris - Fractional and Interim CTO

Stories of Success Podcast

This episode is with Stephen Morris. Steve is a fractional CTO with a passion for software development and cyber security.  He directs IT strategies, advises on product and technology and helps other CTOs to go to market too.   Things we discussed: Companies not needing or being able to afford a full time CTO Helping aspiring CTOs Interim and fractional being a career progression from a full time engagement How he got bored when doing only one job, and the challenges were the same year on year The need for companies to have a CTO Bailey & Associates - a company that helps...

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Paul Edwards - Interim CRO: 'Importance of Networking' show art Paul Edwards - Interim CRO: 'Importance of Networking'

Stories of Success Podcast

I welcome Paul Edwards today who is an interim Chief Revenue Officer. With many years experience in the IT and Telecoms sector, he empowers organisations and teams to win complex high value sales within competitive markets. He is also a mentor to businesses for exit.   Paul and I discussed the following: Moving from a corporate career to a portfolio/interim/fractional career Experience in the IT/Cloud/Telecoms sectors Co-founding a business How to build a healthy pipeline and sales business Building a start-up to a functional company Importance of networking How consultants...

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Experience as an asset - Oren Greenberg show art Experience as an asset - Oren Greenberg

Stories of Success Podcast

Oren is the founder of Kurve, a London based, growth marketing consultancy working with corporates and scale-ups for the past 20 years. As an interim and fractional leader, Oren’s digital strategy and commercial expertise are instrumental in the growth of SaaS & Fintech brands. Brands he worked with include Lenovo, Canon, Investec Bank, Wonga, Peakon & Nutmeg.   Things we discussed: Part time and interim scalability and positioning Pricing and how you best price your work (very interesting insights!) Kurve and how this fits in with fractional and interim work The Kurve...

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Taking the risk - Interim CDO Ben Rickard show art Taking the risk - Interim CDO Ben Rickard

Stories of Success Podcast

I welcome Ben Rickard to my podcast. Ben is an experienced interim and fractional CDO, a NED and advisor with an expert domain knowledge in marketing, digital, data and tech. Ben and I have been discussing the interim and fractional space for a while, and I am glad he found the time to record his ideas around this exciting and growing space.   Things we discussed: CDO: data or digital officer Ben being a NED to parliament (not the government) Teams with different super powers His urge to get involved and do things Launching on his own during the pandemic Value proposition ...

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Victoria Rusnac - 'CMO on demand' show art Victoria Rusnac - 'CMO on demand'

Stories of Success Podcast

My new season, season 5, is all about Stories of Success in interim and fractional CxO roles. I am excited to bring you top CxOs in the field discussing their style, pricing, approach and how they started off in their current role. A learning curve for me, but also a learning for anyone aspiring to become a freelance consultant, start a portfolio career or build a business as an interim or fractional leader.   Episode one and season starter is with Victoria Rusnac!   She is an interim Chief Marketing Officer. Her speciality is in startup growth marketing strategies, including...

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Reflecting on 3.5 years of podcasting - taking a break show art Reflecting on 3.5 years of podcasting - taking a break

Stories of Success Podcast

Hi all,

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More Episodes
Chala Dincoy, founder of Repositioning Expert and author of Gentle Marketing and How To Win Friends The Way Apple Wins Customers had been an award-winning marketer with a number of Fortune 500 companies including Pepsi, Frito-Lay, and Playtex, before moving on to found Repositioning Expert. 
 
Currently, she helps professional service providers to get past their competitors and reach corporate decision-makers more quickly and reliably, generating consistent leads that drive growth and propel them onto a larger stage.  She also appears regularly as a guest expert on Fox, NBC, CBS, and ABC.  She will share some practical tips on reaching corporate decision-makers, differentiating yourself from the pack, and survival marketing in the pandemic era.
 
What we discussed on the podcast whilst having a lot of laughs:
  • Her present: lovely brownies
  • She never moved to London because of the rain
  • Suicide rates
  • How she got tired of being pitched to
  • Starting a business in your early 40ies
  • The influence of her upbringing for her not to start her own business earlier
  • Safety and Security are the enemy of growth
  • She quadrupled her income after going self employed
  • She built a new funnel from scratch when Covid hit
  • Digitalisation
  • Death of the high street
  • Selling skills vs. time, charging for the results
  • 3 out of 4 entrepreneurs don’t know how to present themselves
  • There is a confusion what one is known for
  • The elevator pitch is not about what you do, but where you can make a difference, being a super niche (the most expensive problem they have)
  • Your rich is in your niche
  • What do you want more of?
  • Do less to gain more
  • Success for her is about overcoming her beginnings
  • She overcame a mindset block on money
  • How Covid changed her business
  • Happiness is to live her potential
  • Efficiency through Covid
  • Online events and its challenges
  • Her books
  • Her podcast: Polish My Pitch
  • How to win friends - see her book above
  • Check out her 4 books in total on Amazon
  • How to get anyone to like you within 7 seconds or less
  • Blink by Malcom Gladwell
  • Talking to Strangers by Malcom Gladwell
  • Reach out to Chala on her website, podcast, blog, or LinkedIn

Volker is a sales, strategy and leadership consultant. With a passion for coaching and mindfulness, helping individuals and companies to achieve more. In his podcast he interviews high achievers, entrepreneurs, consultants, visionaries, coaches, and mentors about their secrets and experience. Learn from the best! Find out more on his website or subscribe to his newsletter.