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Selling a proportion of your brain - Adrian Cockle

Stories of Success Podcast

Release Date: 06/01/2022

Simon Severino - Strategy Sprints show art Simon Severino - Strategy Sprints

Stories of Success Podcast

I learned about Simon and his business when listening to another podcast, and loved his business idea: coaching and consulting businesses on the back of successful blueprints. So I bought his book 'Strategy Sprints' and I reached out to him. We hit it off, and I thought it would be great for him to share his journey  and his programme for solo entrepreneurs. In my series about fractional and interim leadership, Simon can help us to explore what individuals have to do in order to stand out and get more business.   Things we talked about:   Doubling revenue in 90 days thanks to...

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Interim, Fractional, Positioning, Content, Social - David Pawsey show art Interim, Fractional, Positioning, Content, Social - David Pawsey

Stories of Success Podcast

This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former  journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the space from an expert and contract perspective.   Topics we discussed: Being a wordsmith Getting your story across How to position yourself and tell your unique story Juggling work and life, particularly as a freelancer and stay at...

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Jonathan Younger - The great (freelance) awakening show art Jonathan Younger - The great (freelance) awakening

Stories of Success Podcast

I am honoured to welcome Jonathan Younger on my podcast. Jon and I met when I reached out to him on Linkedin about some of the articles he has written about the new way of working on Forbes. He is an HR thought leader, author, teacher and early stage investor. He writes about the freelance revolution and the future of work. Jon's books include HR From the Outside In, HR Transformation, and Agile Talent.   We discussed: Him learning from an early age about productivity and freelancing, bettering processes in a factory How he defines freelancing and a portfolio career The variety of...

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Ben Legg - Portfolio Professionals show art Ben Legg - Portfolio Professionals

Stories of Success Podcast

This is a very exciting episode with Ben Legg. Ben was the former COO of Google Europe and turned to being a successful portfolio professional. I actually met Ben a few years ago in Cannes, talking digital marketing. In his portfolio career, Ben focuses on supporting founders and investors in the startup and scale-up ecosystem. He is also CEO and co-founder of The Portfolio Collective, a global community of thousands of portfolio professionals, which is why I asked him to join me as an expert on the topic of interim and fractional leadership. So in this podcast we will learn not just from...

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Selling a proportion of your brain - Adrian Cockle show art Selling a proportion of your brain - Adrian Cockle

Stories of Success Podcast

Today's episode is with Adrian Cockle. Adrian and I met through Leapers which is a community and support group for freelancers. With our own slack channel we have a great community spirit and I encourage anyone going on their own to join! Adrian is a freelance digital strategy consultant and fractional head of digital - an interim and fractional CDO. Freelance on and off since 2016, previously spent 9 years as head of digital for WWF-UK and WWF International. He has  been doing digital in various forms since working in the UK’s second Internet cafe back in 1995! Currently working with...

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Get out there and engage - Fractional CTO Damien D'Souza show art Get out there and engage - Fractional CTO Damien D'Souza

Stories of Success Podcast

I welcome Damien D‘Souza on this episode who is a business and technology transformation leader. His CV states COO, CIO and CCO experience, yet he markets himself as an interim and fractional ‚CTO‘. With his vast years of experience across multiple industries, he has worked in his portfolio career since 2019.   Things we discussed: Whilst he started his portfolio career in 2019, he started working for himself in 2012 He left the corporate world after 30 years after taking redundancy and money for a runway to try 'self-employment' Work is all about what you want to do, not why...

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Interim and Fractional CEO and Consultant - Peter Weichsel show art Interim and Fractional CEO and Consultant - Peter Weichsel

Stories of Success Podcast

Peter and I first met when he dealt with various digital marketing start-ups at Deutsche Post many years ago. Most recently, we discussed joint business development but also had a chat about my podcast, as Peter had quite some experience in interim and fractional C-level roles. I am in particular interested to share his experience with start-ups, large corporate and consulting roles. At time of recording Peter assumes an interim Management role within the Vodafone group which he has now left.   Things we discussed: Roles of senior executives His role in the top 5 consultancies ...

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Be Confident with Uncertainty - Lena Andican - Fractional CMO show art Be Confident with Uncertainty - Lena Andican - Fractional CMO

Stories of Success Podcast

Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing.   Things we discussed:   Working with scale-ups B2B marketing and sales Positioning, marketing strategy and execution Transition from in-house to interim The need and want for flexibility and variety Confidence needed to be interim and leaping into a business venture Learning curve Advantages for companies to...

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Michel Quazza - Be Ready to Learn Something New! show art Michel Quazza - Be Ready to Learn Something New!

Stories of Success Podcast

Michel Quazza and I met a few months ago discussing investment and collaboration on projects. He is a seasoned international CEO and has worked as much in Silicon Valley as he has worked across Europe. Michel is scaling his interim work through advisory service, packaging up C-Levels under the ‘Corporate Development as a Service’.   Things we talked about: Difference in portfolio, consulting and ‘Corporate Development as a Service’ companies Scaling interim and fractional work Engineering, CPO and CEO Michel’s experience in Silicon Valley, the influence from the US on...

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Stephen Morris - Fractional and Interim CTO show art Stephen Morris - Fractional and Interim CTO

Stories of Success Podcast

This episode is with Stephen Morris. Steve is a fractional CTO with a passion for software development and cyber security.  He directs IT strategies, advises on product and technology and helps other CTOs to go to market too.   Things we discussed: Companies not needing or being able to afford a full time CTO Helping aspiring CTOs Interim and fractional being a career progression from a full time engagement How he got bored when doing only one job, and the challenges were the same year on year The need for companies to have a CTO Bailey & Associates - a company that helps...

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More Episodes
Today's episode is with Adrian Cockle. Adrian and I met through Leapers which is a community and support group for freelancers. With our own slack channel we have a great community spirit and I encourage anyone going on their own to join!

Adrian is a freelance digital strategy consultant and fractional head of digital - an interim and fractional CDO. Freelance on and off since 2016, previously spent 9 years as head of digital for WWF-UK and WWF International. He has  been doing digital in various forms since working in the UK’s second Internet cafe back in 1995!

Currently working with a tech startup, two philanthropic foundations and providing mentoring and due diligence services to an investment firm representing sportspeople. 
Outside of work, he is a father to two kids, cyclist, swimmer and mildly obsessive coffee nerd.
 
Things we discussed:
  • Leaving the corporate world or staying there forever
  • Finding confidence as a freelancer
  • Old school managers not allowing a hybrid approach (4/1)
  • How important accountant s and finances are when going freelnance
  • Transitioning back into a full tiime role and transitioning out again
  • Being an internal consultant
  • The meaning of interim, fractional, non executive, advisor, mentor
  • How to find a job as a freelancer
  • The importance of networking
  • Managers looking for output rather than processes to be followed
  • Selling time vs. output/projects
  • Selling a proportion of your brain
  • Working life, family life, work life balance and holidays
  • How to structure your work week
  • It's all about the fit
  • Think about your workplace, make it yours and efficient

Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.