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Kola Goodies - Superfoods from South Asian for Your Mind & Body

The Story of a Brand

Release Date: 11/10/2020

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In this second part of this Feature, the conversation continues with Sajani Amarasiri, Co-Founder of Kola Goodies.  She starts this episode by talking about her strategy in the beginning.

It was hard for her to get traction as an immigrant because she didn’t have a network of help she could turn to. She resorted to hundreds of emails and the help of her different friends.

She points out that the timing of her brand is very important to her found success. Her product helps people during quarantine, and she’s happy she could get the product to market in time.

Her plan was to slowly and organically build her brand, letting the product speak for itself and win over the hearts of her customers.

In part 2, she talks about adjusting initial plans, how her products help customers during the quarantine and pandemic, and how important balance is in your life.

Join us while Ramon Vela interviews Sajani in this episode and listen to her share the inside story.

For more on Kola Goodies, visit: https://www.kolagoodies.com/

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