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JT Forbes - Innovation and Tradition are Not Mutually Exclusive | Ep #13

Successful Associations Today

Release Date: 09/25/2019

Arlene Pietranton - Creating an Innovation Culture | Ep #66 show art Arlene Pietranton - Creating an Innovation Culture | Ep #66

Successful Associations Today

Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We're talking about the most important aspects of creating an innovation culture for an association.

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Eboni Wall - Innovation: Take a Break & Create | Ep #65 show art Eboni Wall - Innovation: Take a Break & Create | Ep #65

Successful Associations Today

Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.

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Amanda Kaiser - Meaningful Virtual Networking Events | Ep #64 show art Amanda Kaiser - Meaningful Virtual Networking Events | Ep #64

Successful Associations Today

Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.

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Celisa Steele & Jeff Cobb - Learning Trends and Strategies | Ep #63 show art Celisa Steele & Jeff Cobb - Learning Trends and Strategies | Ep #63

Successful Associations Today

Adult learning experts, Celisa Steele and Jeff Cobb, share their views on key trends that associations should be thinking about as we consider a post-pandemic future, plus educational strategies to help capitalize on them.

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Bruce Rosenthal - The Future of Sponsorships | Ep #62 show art Bruce Rosenthal - The Future of Sponsorships | Ep #62

Successful Associations Today

Bruce Rosenthal helps associations create successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. Sponsorships are changing and we're talking about how, why and what comes next.

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Melynn Sight - Your Compelling Value Proposition | Ep #61 show art Melynn Sight - Your Compelling Value Proposition | Ep #61

Successful Associations Today

Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.

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Mark Engle - Recruiting the Right Board | Ep #60 show art Mark Engle - Recruiting the Right Board | Ep #60

Successful Associations Today

Mark Engle, DM FASAE CAE has participated in more than 400 board meetings and currently serves on five Boards of Directors. He shares his in-depth knowledge of board membership and governance and why board recruitment should not be left to chance.

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Hilary Marsh - What is Your Content Strategy? | Ep #59 show art Hilary Marsh - What is Your Content Strategy? | Ep #59

Successful Associations Today

Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.

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Rick Bawcum - Digital First Mindset for Associations | Ep #58 show art Rick Bawcum - Digital First Mindset for Associations | Ep #58

Successful Associations Today

Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.

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Maddie Grant - Digital First: What You Really Need to Know | Ep #57 show art Maddie Grant - Digital First: What You Really Need to Know | Ep #57

Successful Associations Today

Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.

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More Episodes

Indiana University Alumni Association is the third largest alumni body in the country and JT Forbes, CEO, is pushing the boundaries in terms of being innovative and creating relevance for his members.

JT shares strategies he has used to help his organization discover what their alumni are seeking and how to meet them where they are. This valuable feedback is evolving into a powerful movement, not just a membership.

“Innovation and tradition are not mutually exclusive,” he says, and that’s just one of the pithy thoughts he shares about how he is keeping his 160-year-old association relevant today.

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