Ep #3: Ralph Johnson - Tiered Pricing Coming to an Association Near You
Release Date: 04/09/2019
Successful Associations Today
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Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist. She shares the difference between being digitized and being digital and what associations really need to know about digital transformation in today's world.
info_outlineTiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now.
The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that right.) CVMA lets members “choose their adventure” via three membership tiers. In this episode I interviewed Ralph Johnson, former CEO of CVMA so that you can learn about their journey — and why you might want to follow their lead.
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