Take It Personally
One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the...
info_outline #115: Using Blogging to Connect with Ideal Clients with Kate WarkTake It Personally
Kate has been on the podcast before talking about , and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in , she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives. Visuals are a huge part of personal branding, but messaging is so important too. Kate is sharing tips...
info_outline #114: Why Personal Branding is CRUCIAL as a PhotographerTake It Personally
I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos are important and how people will connect with photos of themselves more and they can help them...
info_outline #113: What to Post If You Want to Book More ClientsTake It Personally
In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand photographer, etc., this episode will be covering it all. Here are the main topics discussed: Getting back into a place of service and figuring out how you can help Using frequently asked questions for content...
info_outline #112: Attracting Dream Clients to Your BusinessTake It Personally
Social media can be an incredible tool for business. This episode explores how you can use social media to attract dream clients, and use it in a way that feels strategic and not draining. Join the Brand Photography Jumpstart here:
info_outline #111: Here's How I Would Make My First $100,000 If I Were Starting OverTake It Personally
A 100k year is a huge milestone for entrepreneurs, and there seems to be chatter in the online business community that's split into two camps: 1) there's nothing magical about 100k, and 2) it's absolutely everything to get to 100k. No surprise, I fall somewhere in the middle. My business coach refers to 100k as a sustainability point for business and I totally agree. We all know we're not taking home all of the money we make, so at 100k that typically gives you room to pay for expenses, pay yourself, pay your taxes, maybe start outsourcing a little bit, maybe have some profit leftover if...
info_outline #110: How to Book Repeat Brand Photography ClientsTake It Personally
One of the reasons I love brand photography is the potential for repeat clients. When it comes to brand photography, you are working with clients who regularly need updated images. This allows for repeat clients often, if we treat our clients well. This episode I’m sharing the top things we can be doing as photographers to keep our clients coming back (and referring more amazing clients our way). Here are the main things discussed in this episode: How to create a really easy experience from top to bottom Setting up email autoresponders Always making sure your client knows what's happening...
info_outline #109: SEO Mistakes You're Making On Your Website (and How to Fix Them) with Inkpot CreativeTake It Personally
KP and Jessie (both she/her) are the design duo behind Inkpot Creative®️, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. In addition to building brands and websites, the studio also focuses on creating ways for photographers to get leads in more sustainable ways through SEO and blogging. When they're not working in their studio, they can usually be found hiking in a national park or working on their travel blog, Volumes & Voyages. How KP & Jessie got started...
info_outline #108: 2023 Annual Recap: Wins, Struggles, and What's NextTake It Personally
I’m so excited to share an annual recap in this episode! I'm sharing the wins, the struggles, and the changes that 2023 brought for me and my businesses. I also am touching on what’s coming for 2024. Here are the main things discussed in episode 108: Record setting mini session day Events, big projects, and work trips Focusing on my own personal style for my personal brand Managing my screen limits Taylor Swift live!! Hiring in my business Our new White Space studio Rebrand launch Hitting my revenue goal Tough client situations Managing finances better Intentional podcast topics Different...
info_outline #107: Why You SHOULDN'T Add an Income Stream in Your BusinessTake It Personally
I’m a little nervous for this episode, but it’s been on my to-record list for quite a while. The reason I am nervous is that we are diving head first into why you shouldn’t have multiple streams of income in your business. I’ve been avoiding recording this episode because I personally have multiple streams of income in my own business. BUT I believe I could actually be making a lot more money if I didn’t have so many different streams. This episode is discussing that and how having more income streams isn’t always better. Here are the main topics in this episode: More businesses,...
info_outlineSince I started my podcast, I’ve gotten some questions from other people about how to start a podcast. This is an interesting question to answer because it’s actually very simple! If you are creating content in any area of your business, you could somehow turn that into a podcast or shift your business to have your podcast be your main form of content.
Of course, there are challenging parts, too. I have found consistency to be really challenging when it comes to recording episodes. The tech part of it all also initially overwhelmed me–but again, it actually was more simple than I thought it would be.
I wanted to do an episode addressing these questions, but I thought it might be a little boring simply having me tell you what microphone I use, what programs I use, etc., so I decided to have my friend Jaice on the podcast!
Jaice is a photographer in Sioux Falls, SD, and she has been a member of my mastermind program, The Confident Creative, so I’ve gotten to know her on a coaching basis and also as a friend. She has a background in education and is now moving into the education space in her business to help educate other photographers (or those who want to become one). She recently started a podcast (The Mistakes I’ve Made So You Don’t Have To) this year that has taken off, and I have loved watching her grow with it.
Here are some of the things I talk about with Jaice:
- What made Jaice want to start a podcast
- How easy starting a podcast actually can be
- Equipment she uses
- Where to record your podcast
- Editing (and outsourcing)
- How Jaice started niching down and her transition to more education
- The goals she has for her podcast
- Monetizing podcasts and making sure it aligns with your brand
- Publishing your first episode and on what hosting platform
- What’s involved with show notes
- Launching and why we suggest doing it with more than one episode
- Ideal posting schedule goals
- Creating content in a way that you are aligned with and that your audience connects with
A few highlights from this episode:
[28:14] With show notes, you have the option of making them into a blog post and linking it back to your podcast. You can get more eyes on it from different avenues.
[33:17] There’s no rule that says if you have a podcast, you have to release weekly. No, two weeks, a month, it doesn’t matter. Whatever you want, whatever you can do, whatever makes you happy.
[35:35] ...Maybe it’s time to take a step back and ask what is the goal of this podcast? Who am I trying to reach? What do I want to talk about?
[35:55] There’s a million ways to create content that people will want to consume somehow, but if you’re not aligned with that, your people are going to be able to tell...The medium doesn’t really matter so much; it’s so much more about the messages.
[38:01] I can’t stress enough just make sure you know who you’re talking to. Find your audience! That takes some soul searching.
This was so much fun catching up with Jaice and discussing all things PODCASTING. We even ended the episode with a fun little get-to-know-you speed round. If you’ve been considering starting a podcast but feel a little unsure, I hope this episode provided you with some great insight as well as confidence to start now!
Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!