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#54: The One Thing You Need Before Your Next Launch

Take It Personally

Release Date: 06/02/2022

#68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe show art #68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe

Take It Personally

Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature offer and need a website that matches the high-caliber work they're doing. With her signature framework,...

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#67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE] show art #67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE]

Take It Personally

It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.

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#66: Crop Top Confidence show art #66: Crop Top Confidence

Take It Personally

I own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confident Growing up, body image, and spaghetti straps Exploring the question of “how do I want to feel”...

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#65: Money Mindset with Sheila Hansen show art #65: Money Mindset with Sheila Hansen

Take It Personally

I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around paying taxes Handling processing fees Scarcity mindset and upper lilmits Working through the time =...

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#64: My Weekly Planning Routine show art #64: My Weekly Planning Routine

Take It Personally

Do you ever feel burnt out and overwhelmed, but then you look at your to-do list and calendar and it’s not even that much to handle? If you don’t have a good grasp on your schedule and things are getting forgotten, or you feel like you can’t keep up or stay organized, this episode is for you! Once I got a better handle on my schedule, I found I was able to avoid that constant overwhelming feeling. I’m walking through my weekly planning routine. Here are the main things discussed: Using both a paper calendar and Google calendar Why I start with scheduling in my free time FIRST (and...

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#63: Using Tools to Set Business Boundaries with Tech Savvy Creative show art #63: Using Tools to Set Business Boundaries with Tech Savvy Creative

Take It Personally

Dawn is a software engineer turned wedding photographer who has a passion for helping Creatives create a thriving business. Technology can be intimidating, and it’s Dawn’s goal to make tech fun and easy to understand. She will show you how systems, tools and other technology can take your business to the next level while achieving that balance you’ve always dreamed of. Here are the main things discussed in this episode: How Dawn’s passion for photography helped her launch Tech Savvy Creative Building a robust file system and where to start for creating your own backup system Why you...

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#62: Setting Up My Schedule According to my Cycle show art #62: Setting Up My Schedule According to my Cycle

Take It Personally

For so long I beat myself up in my business because there were weeks where I would be accomplishing everything on my list and completing all the things that needed to get done, and then there were other weeks I didn’t want to get out of bed, was struggling to focus, and just wasn’t in the same headspace. Once I learned about cycle synching, more about my own menstrual cycle, and about hormones in general, things started to click. Our hormones and where we are at in our cycle really can impact our energy levels, mood, and productivity, which is what I was seeing within my own business. I...

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#61: Grow Your Business with Podcasting with Kat Brendel show art #61: Grow Your Business with Podcasting with Kat Brendel

Take It Personally

It’s time to talk about podcasting and how it can help you grow your business. There are ways to strategically use a podcast to help you get more leads, grow your audience, and even make additional income through it. Kat Brendel, a podcast expert and strategist, shares her wisdom on this topic as we discuss how to utilize podcasting as a way to grow your business. Kat hosts her own podcast, alongside helping many others launch and grow their own podcasts, gain visibility, and make a larger impact.   Here are some of the topics discussed in this episode: Get to know Kat How Kat got...

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#60: Stepping Outside Your Comfort Zone with Kim Diamond show art #60: Stepping Outside Your Comfort Zone with Kim Diamond

Take It Personally

Kim Diamond is a South Dakota-based Holistic Wellness Coach, confidence cultivator, wife, and dog mama, who truly believes that we each deserve to be living a life that is filled with purpose, passion, and a deep love for ourselves. Her mission is to empower women to hop into the driver's seat and take ownership of their lives, their happiness, and their wellness so that they can become the version of themselves that they have always dreamed of being.​ I met Kim at Selah Space, and she was also a part of my mastermind, . I have learned so much from her already, and I can’t wait to dive...

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#59: Dealing with Rejection as a Personal Brand show art #59: Dealing with Rejection as a Personal Brand

Take It Personally

Rejection is a part of business, but it’s never easy when it happens. There’s an extra sting to it when it happens in a personal brand because it’s personal. We are selling the experience to work with us, our personality, what we bring to the table, spending time with us, etc. That’s why I wanted to talk about rejection and how to deal with it when building a personal brand. Rejection is inevitably going to happen, and I want to allow space for this conversation and those feelings. Here are the main points I discussed in this episode: It could be price, but it could be other things...

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More Episodes

I have been approaching sales a bit differently in my business for the past year and a half. I used to rely really heavily on social media for sales and overall recognition. I still love social media, but I have been relying more on email marketing!

I have been pleasantly surprised at the results that I’ve had and the increase in sales I’ve made by focusing on email marketing, both for products and in-person services. One of the changes that I’ve implemented more recently that has been a game changer in my launch is what I want to share with you today.

I gave waitlist launching a go with my Content Toolkit product (it’s basically the ‘what’ when it comes to “what do I post on social media?”). I launched this product on Black Friday, and I launched it to a waitlist. It did really well and sold primarily to those on the waitlist.

In episode #50, I shared about launching to my waitlist for my brand mini sessions that led to a $5,000 successful day. I think a lot of that success came from waitlist launching, but you can listen to it here because there were other factors that also went into it.

All that to say, waitlist launching has been really helpful within my business! I know you might be thinking, “Ugh, I don’t want to do more with email.” But please keep listening because I believe that waitlists are really a great way to get started with email that can actually be simpler and less overwhelming than creating a freebie or funnels.

So let’s talk about it! Why waitlist launch at all? How will it help your business? How do you go about it? Here are the main things I discussed in this episode:

  • Taking pressure off of selling on social media
  • Gauging your audience’s interest before you start launching
  • What it means when someone is signing up for your waitlist
  • What to do if sign ups for your waitlist are slow
  • My favorite email platform
  • Why people are more likely to buy via email rather than social media
  • Creating landing pages and segmenting
  • Utilizing Instagram story links to get people on your list
  • Quality over quantity
  • Giving your waitlist first access
  • How this can build your confidence
  • Offering a discount to the waitlist

If you are ready to grow your email list or preparing to launch, I encourage you to experiment with waitlists! I've seen a lot of great results from this method within my own business and think it can provide great results for you too.

I mentioned my favorite email marketing platform within the episode - Flodesk! You can get started with Flodesk and get 50% off your subscription here.

If you are curious to learn more about using email within your business, check out this episode of Take It Personally: Episode #44: Everything You Need to Know About Starting an Email List with Jenny Roth

10% off your first Chilled Freezer Meals with the code MADDIE

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!