#81: How to Build an Authentic Personal Brand
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
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#80: Why I Made the Switch to Personal Brand Photography
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
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#79: Using Video to Help Your Brand Stand Out with Kelli White
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I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from video? Short-form video and other ways to utilize video Long-form content/video ideas How you can use video in your client process Where to start if you are intimated with using video How video can be...
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#78: How I Made 7K in 1 Day with Mini Sessions
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I love talking about mini sessions! We chatted in about last year’s mini session day where I made 5K. It's fun to come back again each year and share about what went well, what didn’t, what I would change, etc. For background, I offer mini sessions typically once a year where clients can choose between a brand mini session or a headshot mini session. I’m sharing today about how this year’s mini session day went, how I made 2K more than I did last year, and other mini session tips. Here are the main things discussed in this episode: Mini session overview and pricing/upselling info...
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#77: Adding Stock Photography as Passive Income with Aubrey Westlund
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I love the discussion around stock photography and using this opportunity within your business. We previously had a conversation regarding it way back in with my friend Annie Otzen. We are again discussing stock photography as a source of passive income with Aubrey Westlund this time, and I love what she has to share about it. In this episode, we talk about different agencies, how to get started, and how to make it approachable. Here are some of the big points that Aubrey touches on: Why Aubrey is passionate about stock photography The income opportunity and potential that comes with stock...
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#76: How to Handle Slow Seasons in Business
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If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business. I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode: Figuring out what a typical year looks like for you Getting 'intimate' with your numbers The right way to compare seasons of...
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#75: Finding Your Special Sauce with Taylor de la Fuente
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Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based...
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#74: Cold Pitching is Out - Do This Instead
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As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discussed: Why cold pitching is out They key is in forming relationships Connecting online...
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#73: Creating Habits for Personal Growth and Self Care with Emily Reuschel
Take It Personally
Emily Reuschel is an elementary school teacher turned entrepreneur and thought leader. She cultivates personal and professional growth for rural women. Her personalized habit challenge, #YouDoYou82, helps women build strong, attainable, and consistent habits to show up for the lives that they love. Today we are talking all about habits, personal growth, motivation, and making changes to become the best version of your self. These are the main things I discussed with Emily: How Emily’s past has brought her to where she is now How Emily discovered it was rural women she needed to be talking...
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#72: When Is It Time to Niche?
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Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between. I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow. Here are the main things discussed in this episode: How to know when it’s time to niche Confusion around ideal client and marketing might mean you should niche What you show, you sell Communicating with clients as you shift and niche within your business How niching can help when...
info_outlineIf you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business.
I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode:
- Figuring out what a typical year looks like for you
- Getting 'intimate' with your numbers
- The right way to compare seasons of business, and what you might be doing wrong
- Prioritizing rest during a slow season
- Tackling backend work (finding an editor, finding a VA, tax stuff, setting up automations, scheduling out social media, client workflows, etc.)
- Do something creative (and it doesn’t have to be something that makes you money!)
- Starting conversations when you are ready for things to pick back up
- Using social media to get things rolling again
- Stay open to possibilities, even when things look and feel slow
Remember that slow seasons happen and are a part of business! And I hope this episode encourages you that slow seasons can still be a beneficial time to your business.
Full show notes here
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