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#79: Using Video to Help Your Brand Stand Out with Kelli White

Take It Personally

Release Date: 03/09/2023

#102: Is Brand Photography Harder to Sell than Wedding Photography? show art #102: Is Brand Photography Harder to Sell than Wedding Photography?

Take It Personally

Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit to learn more and join.

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#101: Can You Have a Personal Brand and Privacy? show art #101: Can You Have a Personal Brand and Privacy?

Take It Personally

Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit to learn more and join.

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#100: The Biggest Mistake Brand Photographers Make show art #100: The Biggest Mistake Brand Photographers Make

Take It Personally

Rebrand, my sixteen-week group coaching experience for photographers, is now enrolling. This program is for photographers who desire to offer brand photography so they can scale their income, work betters hours, and run a business that feels like them. Visit to learn more and join.  

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#103: Kate started showing up confidently in her business so she can help her clients do the same (Rebrand Client Spotlight) show art #103: Kate started showing up confidently in her business so she can help her clients do the same (Rebrand Client Spotlight)

Take It Personally

I’m so excited to have my friend Kate Wark on the episode. Kate was a member of my group coaching program, , and she had a such a transformation during our time together. I loved being able to coach Kate as she was ready to go and make big things happen in her business. We are talking about her story and how her business changed during and after Rebrand. Here are the main things discussed in this episode: Being able to work ‘regular’ business hours as a photographer How Kate’s day job experience and skills are reflected in brand photography Why Kate joined Rebrand Kate’s desire to...

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#99: What I've Learned in 100 Podcast Episodes show art #99: What I've Learned in 100 Podcast Episodes

Take It Personally

I launched Take It Personally Podcast in October of 2019. The reason I got into podcasting was because of my love for blogging. Blogging moved the needle a ton in my business, but eventually as blogging became less popular, I decided to dive into podcasting. And now we are already almost up to 100 episodes! It has been such a cool journey to see where my business was when I first started podcasting to where it is today. I’m sharing some of the things I’ve learned in recording (*almost*) 100 episodes: Here are the main things discussed in this episode: Starting was the easy part! The tech...

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#98: How to Run a Business in 15 Hours/Week or Less with Brittnie Renee show art #98: How to Run a Business in 15 Hours/Week or Less with Brittnie Renee

Take It Personally

Brittnie is a family and newborn photographer with over 13 years of experience. In 2021 Brittnie started using her extensive photography knowledge to coach other photographers on how to build a profitable photography business in less than 15 hours per week.  Brittnie is also the host of the Capture The Chaos Photography Podcast where she shares tactical tips and tricks photographers can use to run their business without experiencing the burnout. When she isn't working, you can find her recreating ridiculous TikToks with her husband, chauffeuring her 3 wildlings around, napping, or working...

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#97: Ask Me Anything About My Studio, White Space show art #97: Ask Me Anything About My Studio, White Space

Take It Personally

I previously did an episode about my studio, White Space, and the response was overwhelming. You all had more questions about owning a studio, and this episode is going to answer all of them. If you’ve ever been interested in what it looks like financially to open and run a studio, how long it took for us to make a profit, how we found the space, and what business model we like most so far, tune into this episode!  Here are the main things discussed in this episode: Initial investment into the studio Initial changes we made to the studio Was it difficult to find the space? Expenses to...

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#96: Getting Started with Passive Income with Molly Kayser show art #96: Getting Started with Passive Income with Molly Kayser

Take It Personally

Molly Keyser has been a business owner for 17 years. Her first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with...

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#95: Creating a Social Media Strategy That Feels Good with Social Kat Media show art #95: Creating a Social Media Strategy That Feels Good with Social Kat Media

Take It Personally

Kat is the CEO and lead strategist at Social Kat Media, a social media agency based in Ontario, Canada. Kat believes social media should be FUN and works with businesses to alleviate the stress social media can cause.  A mom of two kids, ages 1 and 4, Kat keeps it real on social media, talking openly about mental health and parenting. She brings this point of view into her business, helping business owners set up boundaries and healthy relationships with social media.  Be sure to connect with Kat on social media @socialkatmedia to continue learning about making social media fun...

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#94: Why You Need a Brand Guide with Sarah Klongerbo show art #94: Why You Need a Brand Guide with Sarah Klongerbo

Take It Personally

Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world. She's passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here’s what I discussed with Sarah regarding growing your business by utilizing a brand style guide: Sarah’s journey...

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More Episodes

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way.

Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli:

  • An increase in video need
  • Can every brand benefit from video?
  • Short-form video and other ways to utilize video
  • Long-form content/video ideas
  • How you can use video in your client process
  • Where to start if you are intimated with using video
  • How video can be serving you as a business owner and also your clients
  • At what point should you hire someone to help you with video?
  • Where to use and share your video
  • Video gear and softwares to consider (even if you aren't a videographer!)

Connect with Kelli on Instagram @kelliwhitephotography or @shelearnsvideo to get more video education

Gear/software mentioned: upgrade your iPhone, Rode iPhone microphone, tripod or light stand, LED panels/ring lights, iMovie, Abode Rush, Loom, Canva

Free 5 day mini course all about making the move to brand photography here

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!