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MISCONCEPTIONS ABOUT PR IN T&T: PR DEPARTMENTS CAN HANDLE EVERYTHING AND THE KITCHEN SINK

Talking PR in Trinidad and Tobago

Release Date: 10/12/2021

OUR BRAINS ARE WIRED FOR THANK OOUS show art OUR BRAINS ARE WIRED FOR THANK OOUS

Talking PR in Trinidad and Tobago

In this episode we chat about why we should say more thank yous.    

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RADICALLY AUTHENTIC PR—WITH SPECIAL GUEST LEISEL DOUGLAS show art RADICALLY AUTHENTIC PR—WITH SPECIAL GUEST LEISEL DOUGLAS

Talking PR in Trinidad and Tobago

Special guest Leisel Douglas, Founder and Chief Communicator of PRos and Comms Ltd., shares with us the importance of being  radically authentic.   (This interview was recorded virtually in August 5, 2021) 

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PART 2: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T—WITH SPECIAL GUEST ERNEST ROY MITCHELL show art PART 2: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T—WITH SPECIAL GUEST ERNEST ROY MITCHELL

Talking PR in Trinidad and Tobago

We continue where we left off with part two of our discussion with public relations veteran Mr. Ernest Roy Mitchell, the co-founder of the Public Relations Association of Trinidad & Tobago. Mr. Mitchell is also the Principal Consultant of the longstanding agency “Executive Relationships Management" and the author of “Public Relations–A 40-Year Journey,” which by the way is published by Paria Publishing Company Limited. He is currently the Special Advisor and Coordinator of the National Tripartite Advisory Council for the Government of Trinidad and Tobago and serves as management and...

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PART 1: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T-- WITH SPECIAL GUEST ERNEST ROY MITCHELL show art PART 1: MISCONCEPTIONS AND PERSPECTIVES ABOUT PR IN T&T-- WITH SPECIAL GUEST ERNEST ROY MITCHELL

Talking PR in Trinidad and Tobago

In today’s episode we examine some of the perspectives about public relations here in this part of the Caribbean. This episode is also part of the series “Misconceptions about PR in T&T.” Our special guest is one of the leading pioneers of professional public relations practice in TRINDIAD AND TOBAGO. None other than Mr. Ernest Roy Mitchell! Mitchell says, nothing surprises him anymore in the public relations field. "The misconceptions no longer surprise me. They have been around for a very long time, and one of the challenges that we face is to try to address those misconceptions."...

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MISCONCEPTIONS ABOUT PR IN T&T: PR DEPARTMENTS CAN HANDLE EVERYTHING AND THE KITCHEN SINK show art MISCONCEPTIONS ABOUT PR IN T&T: PR DEPARTMENTS CAN HANDLE EVERYTHING AND THE KITCHEN SINK

Talking PR in Trinidad and Tobago

PR Departments can handle everything and the kitchen sink. This is yet another misconception about public relations here in T&T. Popular thinking within some organisations seems to be, if you don’t know where the responsibility falls, it’s probably PR’s responsibility. There are many reasons for this, but perhaps one of the main reasons is PR pros cover crisis communications and manage an organisation’s image inside and outside its walls; therefore, almost anything can be categorised as influencing image or reputation, thus the responsibility of PR. This perception is a bit flawed...

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MISCONCEPTIONS ABOUT PR IN T&T: PR IS ALL ABOUT EVENTS show art MISCONCEPTIONS ABOUT PR IN T&T: PR IS ALL ABOUT EVENTS

Talking PR in Trinidad and Tobago

Public relations is all about events, events, and more events. When in doubt, throw a sports day or a family day. This is misconception number four in our ongoing series "Misconceptions about PR in T&T."  In some cases, PR departments spend a considerable amount of time and resources on hosting expected events: sports days, fetes, and celebrations for every single holiday. Now, don’t get me wrong, holidays present great PR opportunities, and at times, some events are so ingrained in an organisation that not hosting them would be a scene, or even a scandal!

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MISCONCEPTIONS ABOUT PR IN T&T: TACTICS IS KING; PR STRATEGY MEH! show art MISCONCEPTIONS ABOUT PR IN T&T: TACTICS IS KING; PR STRATEGY MEH!

Talking PR in Trinidad and Tobago

Today we talk about misbeliefs surrounding public relations strategy in our on going series "Misconceptions about PR in T&T." Tactics are the tangible outputs and activities of public relations: press releases, media conferences, special events, publicity stunts, written materials, social media posts, etc. In some quarters, tactics seem to rule the day, and strategic PR makes some people’s eyes gloss over. However, strategic planning in communications is effective and necessary. It involves conducting research, defining objectives, developing specific approaches to fulfilling those...

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MISCONCEPTIONS ABOUT PR IN T&T: PR IS EXPENDABLE show art MISCONCEPTIONS ABOUT PR IN T&T: PR IS EXPENDABLE

Talking PR in Trinidad and Tobago

Public relations professionals have to prove their value over and over again. Especially since PR departments can be among the first to receive budget cuts or are dismissed altogether during wider economic challenges. Roy Mitchell, principal consultant of executive relationships management and one of the leading pioneers of professional PR practice in T&T notes, "Given the lack of uniformity in PR practice, a practitioner’s ability to function at the strategic level within an organization will depend on the value that the individual practitioner brings to the organization" (quoted in...

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MISCONCEPTIONS ABOUT PR IN T&T: PR IS MYSTERIOUS show art MISCONCEPTIONS ABOUT PR IN T&T: PR IS MYSTERIOUS

Talking PR in Trinidad and Tobago

People aren’t sure what PR is or whether it really matters, and sometimes, even practitioners struggle to explain just what it is that they do. The confusion surrounding the definition of PR isn’t necessarily unique to Trinidad. In fact, as PR pro Robert Wynne writes in his article "The public relations industry does a terrible job of public relations."  

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WHAT YOU NEED TO KNOW ABOUT PUBLIC RELATIONS show art WHAT YOU NEED TO KNOW ABOUT PUBLIC RELATIONS

Talking PR in Trinidad and Tobago

In our very first episode we share what you need to know about public relations: What is PR? Who practices PR? How does PR work, and what are the tools of PR?   

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PR Departments can handle everything and the kitchen sink. This is yet another misconception about public relations here in T&T.

Popular thinking within some organisations seems to be, if you don’t know where the responsibility falls, it’s probably PR’s responsibility. There are many reasons for this, but perhaps one of the main reasons is PR pros cover crisis communications and manage an organisation’s image inside and outside its walls; therefore, almost anything can be categorised as influencing image or reputation, thus the responsibility of PR. This perception is a bit flawed as all departments help to create the whole.