#189: The Value of Embracing Setbacks with Mike Cirorrocco
The Agile Brand™ with Greg Kihlstrom
Release Date: 11/05/2021
#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile
The Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizations. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our...
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#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash
The Agile Brand™ with Greg Kihlstrom
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized. To help me unpack these topics, I’d like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash. Resources Get the latest news and updates on LinkedIn...
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#510: Missed opportunities with AI and CX with Tony Grout, Showpad
The Agile Brand™ with Greg Kihlstrom
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk about missed opportunities for AI in the customer experience and what brands can do to embrace and benefit from them. To help me discuss this topic, I’d like to welcome Tony Grout, Chief Product and Technology Officer at Showpad, a sales...
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#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health
The Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michael Burke (CEO) and Josh Byrd (CMO), Copient Health. Resources Copient Health website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to...
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#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega
The Agile Brand™ with Greg Kihlstrom
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence. To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega. Resources Pega website: Get the...
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#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media
The Agile Brand™ with Greg Kihlstrom
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I’d like to welcome Marc Sirkin, EVP Product and Technology,...
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#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado
The Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assaf Baciu, Co-Founder and President of Persado. Resources Persado website: Shoptalk website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit...
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#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain
The Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shoppers will write off a brand after experiencing shipping delays, according to Körber Supply Chain Software. Today we’re going to talk about how retailers can keep pace with customer expectations via sophisticated solutions, like order...
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#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House
The Agile Brand™ with Greg Kihlstrom
We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance. My guest today can talk about all of this and we’re going to talk specifically about creating a competitive advantage by using deep learning with your data and...
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#503: Better customer insights with Matt Butler and Russ Hannig
The Agile Brand™ with Greg Kihlstrom
Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming less and less attractive to advertisers and marketers as cookie deprecation and third-party data reliance need to be replaced by reliable first-party data solutions. To help me discuss this topic, I’d like to welcome Matt Butler, Co-Founder &...
info_outlineToday we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable.